High-quality, beautiful images are necessary for a successful blog. But if you’re a small business, you might not have the budget to pay for custom photos each time. Luckily there are a number of sites that allow you to find and download stock photos for free. This post includes a list of Crisp Text's favourite 10 free stock photo websites. These have the photos you need to ensure your blog reaches it's visual potential.
You’re a small business owner and you’ve heard that blogs can be a useful addition to your digital marketing strategy. But you’re wondering: Do I need a blog for my small business? Yes, you need a blog. This post explains why. It provides some statistics about the value of blogs, how they contribute to getting found, nurture potential customers, and close sales.
I was the primary editor on this post, which explains how starting a blog can increase the traffic to your website and increase the number of reservations booked directly from you. It provides some ideas about what to think about when starting your blog and some potential topics that you can discuss on it.
This was a post aimed at explaining the basics of writing copy for email campaigns.
Looking to up your content game? Editorial calendars are an essential part of any content marketing strategy. They’ll help take you from a “we’re doing this content marketing thing by the seat of our pants” strategy to a well-oiled content machine. Not sure how to implement one? That’s what this post is about.
This post summarizes results from a recent study conducted by researchers at Stanford University and published in Marketing Science. The study concludes that personalization significantly increases open rates, increases sales leads, and lowers unsubscription rates.
This is a guide for absolute beginners on SEO.
This post is a rough guide for keeping your website’s content fresh. It starts with a backgrounder for why content is important. Then it then examines different types of content and provides suggestions for how often to update each.
The brief for this article was the question, "What strategic management moves have Corning made that have made it so successful?"
This was a piece describing the best practices for management consulting firms to set prices.
This project was to find 10 innovation and technology events that opinion leaders have been discussing online and provide information about those events.
This was a research project to find the Texas county-level seats that will be contested in the upcoming 2020 elections.
This is a research article providing information to a client on their request about the seasonality of technology sales in various areas, as well as challenges in those sectors. The sectors reviewed were education, local government, and healthcare.
This article outlines the features of two different kinds of economic data used to understand Chinese foreign direct investment.
This article presents an introduction to meta-analysis and systematic reviews.
I wrote this project to describe and summarize the upcoming New Zealand referendum about recreational marijuana. It was topical because the New Zealand government had just published the draft legislation and the referendum question.
This was a round-up of theoretical approaches to teaching English as a Foreign Language.
This post was aimed at giving readers who are not writers actionable steps to create a decent piece of writing.
This was a guest blog post for a fitness and nutrition website.
Feeling a lack of inspiration? Here are 28 of our favourite writing quotes to get you fired up. They span the themes of planning a piece, the act of writing, writing difficulties, editing, and the power of writing.