As a Writer, Brand Doctor, and Storyteller-in-Chief, I tell stories that get results.
For more than 20 years I've written for global brands that include Nike, ESPN, Verizon, Disney, LifeLock, Philips, and HP. I've also written extensively for direct response for brands that include Bowflex, Beachbody and Rosetta Stone.
My passion is the science of influence and crafting copy that delivers measurable responses and results.
Forwarding is Backward Thinking
It’s Time To Fire Email As Your Task Manager
Reply All Hell
Collaboration or Chaos?
Whole Product Vs. A Whole Bunch of Products
The Staggering Cost of Business Email [Infographic]