Clear web copy and blogging that connects with your audience!
This is the fourth email in an 5-email engagement series for a faith-based, community supported content site called WAY Nation. This message focuses on fundraising and introducing the concept of community support to new users.
I wrote the copy for this landing page designed for lead generation. The page and copy were built using the StoryBrand framework and resulted in a 15% increase in results compared to a less focused landing page used in a previous campaign.
This article used the momentum from a trending piece of celebrity pop-culture (Taylor Swift's editorial in Elle Magazine) and used it to explore secrets to successful friendships.
This piece is an examination of cultural stereotypes placed on millennials. It challenges this generation to consider a constructive response to dismissive stereotyping. The blog post encourages millennials to embrace the positives and prove wrong the negatives.
I was tasked with creating unique, meaningful holiday content for a site geared toward 30-40 year old women. I chose to examine the character of Mary from the Christmas classic "It's a Wonderful Life" and explore how an old film can be extremely relevant to the modern woman.
I was tasked to create seasonal content geared toward 30-40 year old Christian moms. After researching and collecting ideas from real moms in this demographic, I wrote and built this listicle called "15 Fun Things to Do with Your Kids This Summer (Boredom Busters!)