Renita Wade

Content Strategist, Graphic Designer, Managing Editor

Sowing the Seeds of Perception...Innovative Design

Digital Designer and Content Strategist
I have remote design and project management experience, working with digital project management platforms and collaborating with marketing teams to create integrated marketing assets. My experience is in designing and developing content, following brand standards, content updates and serving as consultant and technical architect, specializing in mobile graphics conversions, user interface/user experience and creating brand standards for code, typography and layout on websites.

I have experience working with digital project management platforms (Workfront, Basecamp & Jira) and collaborating with virtual marketing teams to establish best practices and upgrading user experiences. On a day-to-day basis I researched, analyzed, and created digital assets, and devised integrated branding, social media and marketing strategies. I managed content for integration into CMS websites (including dotCMS, Drupal, WordPress and Sharepoint) and provided product strategy. I also worked with virtual teams, writers, photographers and other designers to recommend and develop creative solutions for message delivery including writing and posting scheduled blogs, social media assets and calls to action for ads.
Content Types
Whitepaper, Ebook, Social Copy, Website Copy, Product Description, Case Study, Buyers Guide, Press Release, Ad/Promotional Copy, Graphic, Direct Mail, Infographic Copy, Email Newsletter, Guide, Presentation, Infographic, Motion Graphic, Page Layout, Product Photography, Landing Page, Checklist, Blog Post, Social Video
More Information
SCAD, Masters
Richmond, VA, USA|English

Published Content

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Ad/Promotional Copy
Southern States Website Redesign

WEB EXPERIENCE MANAGER Working with this in-house marketing team and a vendor, this project involved a complete branding and mobile web site overhall. New color pallets and content was transfered and developed into dotCMS widgets to create a more personal and robust mobile experience for users. Involved in all aspects of UATs, project management and front end development.

December 1st, 2018
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Ad/Promotional Copy
US CARD Contract Strategist

US CARD CONTRACT STRATEGIST – Worked with Capital One on several digital projects including web and app – Signed NDA and cannot disclose project artwork.

November 15th, 2017
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Ad/Promotional Copy
Virginia Energy Sense Campaign Development

MARKETING CAMPAIGN DEVELOPMENT Working with an Ad Agency Creative Team, a campaign strategy was built around a new character named Jack. In conjunction with contracted talent, a television commercial was produced and then an integrated marketing campaign was developed. Digital assets were created for the corporate web site and social media, including ads in multiple sizes and platforms. Responsible for campaign strategy, art direction and asset design. DIGITAL MARKETING CAMPAIGNS *Virginia Energy Sense Campaign won the 2017 PRSA Capital Award

December 1st, 2016
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Ad/Promotional Copy
Caring Voice Coalition Magazine and Website Rebranding

RE-BRANDING AND WEBSITE MOBILE UPDATE As a temporary consultant, I worked with this medical client to “freshen” up their magazine style guide and branding. I also worked with the other designer and editor to maintain social media and editorial calendars for both magazine and website content. Including adding mobile styles to an existing WordPress web site as a update in between redesigns.

June 1st, 2015
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Ad/Promotional Copy
BBG Investor Publications

BRAND DESIGN AND MANAGEMENT As the lead designer on the creation of a comprehensive branding guide for an Government run international media association, logo at a glance posters, annual report, quick reference guides, and an association wide branding guide was created to help ensure consistent branding across all mediums.

August 1st, 2013
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Infographic Website Redesign

CONTENT MANAGEMENT AND DEVELOPMENT For this project, WordPress CMS was utilized to develop a better layout for product display and SEO strategy. As the front-end designer on this project, I managed all aspects of art work creation and content placement for the segmented landing pages and the Kwikpoint store.

October 1st, 2013
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