Sowing the Seeds of Perception...Innovative Design
WEB EXPERIENCE MANAGER Working with this in-house marketing team and a vendor, this project involved a complete branding and mobile web site overhall. New color pallets and content was transfered and developed into dotCMS widgets to create a more personal and robust mobile experience for users. Involved in all aspects of UATs, project management and front end development.
US CARD CONTRACT STRATEGIST – Worked with Capital One on several digital projects including web and app – Signed NDA and cannot disclose project artwork.
MARKETING CAMPAIGN DEVELOPMENT Working with an Ad Agency Creative Team, a campaign strategy was built around a new character named Jack. In conjunction with contracted talent, a television commercial was produced and then an integrated marketing campaign was developed. Digital assets were created for the corporate web site and social media, including ads in multiple sizes and platforms. Responsible for campaign strategy, art direction and asset design. DIGITAL MARKETING CAMPAIGNS *Virginia Energy Sense Campaign won the 2017 PRSA Capital Award
RE-BRANDING AND WEBSITE MOBILE UPDATE As a temporary consultant, I worked with this medical client to “freshen” up their magazine style guide and branding. I also worked with the other designer and editor to maintain social media and editorial calendars for both magazine and website content. Including adding mobile styles to an existing WordPress web site as a update in between redesigns.
BRAND DESIGN AND MANAGEMENT As the lead designer on the creation of a comprehensive branding guide for an Government run international media association, logo at a glance posters, annual report, quick reference guides, and an association wide branding guide was created to help ensure consistent branding across all mediums.
CONTENT MANAGEMENT AND DEVELOPMENT For this project, WordPress CMS was utilized to develop a better layout for product display and SEO strategy. As the front-end designer on this project, I managed all aspects of art work creation and content placement for the segmented landing pages and the Kwikpoint store.