Lyana Pearson

Content Strategist, Copy Editor, Copy Writer, Editor, Ghostwriter, Graphic Designer, Writer

Finding The Perfect Words. Engage | Influence | Inspire

Hello, and thanks for reviewing my profile.

My name is Lyana Pearson, from Tempe, Arizona. I am currently living in the Washington, DC area and my clients are located all over the world.

I am a writer with over ten years in the marketing, branding and copywriting industry.

My success has come from being able to blend marketing strategies, brand consultation and creative copywriting, tailored to fit each client. I have a sincere interest in each business I work with and strive to give each client a positive experience. To me, a happy client is a job well done.

Are you confident that what you are doing to market your business is as effective as it can be? Are you making the most of your website and available marketing avenues? Does your messaging persuade your audience to take action and keep coming back?

I write language that will engage your audience, hold their attention and persuade them to take action in a world full of distractions and competitors. Messaging across all platforms (website, social media, email campaigns and collateral marketing materials) should be consistent, concise and—most importantly—interesting to read.

I have over a decade of experience engaging audiences through the following services:

Copywriting
Copyediting
Email Campaigns
Marketing Messages
Advertising Copy (Print and Online)
Website Content
Social Media Management
Articles, blog posts and website updates
Creative writing

I believe humor is integral when engaging most audiences, however, tone and voice should match the listener. I am adept at editing technical copy for wider audiences; adding flavor and marketing appeal while maintaining industry keywords and increasing interest.

TIPS:
Website landing pages should be treated as an advertisement, simple and beautiful, with a minimal amount of copy—concise, clean and to the point. Let the user navigate to the more detailed information (services, qualifications, history, about, etc.).

Online marketing (and particularly social media) content should be easy to read, include all the most salient information and short enough for today's attention span. Printed copy (advertisements, promotional pieces, etc.) should be written to get a point across with as few words as possible and intrigue the viewer into learning more.

This is where I come in.
Categories
Content Types
Article, Blog Post, Product Description, Video, Product Video, Script, Ad/Promotional Copy, Graphic, Website Copy
More Information
Washington, DC|English
Publications
N/A

Marketing/Ad Copy

4
Ben Stoic Ad.pdf
PDF upload
Ad/Promotional Copy
Ben Stoic Ad.pdf

Graphic design, copywriting, tagline and creative content curation for Ben Stoic Photography postcard ad.

Pro Feed Announcement Postcard-Concept 1.pdf
PDF upload
Ad/Promotional Copy
Pro Feed Announcement Postcard-Concept 1.pdf

Copywriting and creative concept for Pro Feed Pet Nutrition Centers promotional postcard. (Design by Tim Kenney Marketing.)

Pro Feed Thank You Card-Concept 2.pdf
PDF upload
Ad/Promotional Copy
Pro Feed Thank You Card-Concept 2.pdf

Creative concept for Pro Feed Pet Nutrition Center promotional postcard. (Design by Tim Kenney Marketing.)

Golden Triangle Postcard.pdf
PDF upload
Ad/Promotional Copy
Golden Triangle Postcard.pdf

Copywriting for Golden Triangle promotional postcard for restaurant week in Washington, DC.

Email Campaigns

2
Email Campaign-Lighting Options Australia.pdf
PDF upload
Ad/Promotional Copy
Email Campaign-Lighting Options Australia.pdf

Design, content curation and copywriting for Lighting Options Australia email campaign.

Email Campaign - Peccadilly Welcome.pdf
PDF upload
Ad/Promotional Copy
Email Campaign - Peccadilly Welcome.pdf

Email marketing campaign, branding tagline creation, content curation, design and copywriting for Peccadilly eCommerce Welcome email.

Website Content

3
Commonsenseeating-Web-Content.pdf
PDF upload
Website Copy
Commonsenseeating-Web-Content.pdf

I rewrote the website copy for Common Sense Eating, a local food prep service in Southern California. The goal was to make the copy more personable and more compelling for potential customers.

May, 9 2018
Ben Stoic Photography Landing Page.pdf
PDF upload
Landing Page
Ben Stoic Photography Landing Page.pdf

Brand tagline creation, copywriting and website design for Ben Stoic Photography landing page.

Panos Photography Sample Pages.pdf
PDF upload
Website Copy
Panos Photography Sample Pages.pdf

Sample redesign of Panos Photography website, copyediting and content curation.

Product Descriptions

1
Product Description Samples.pdf
PDF upload
Product Description
Product Description Samples.pdf

Product descriptions and brand descriptions copywriting.

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