Nicole Leinbach is the Founder of the popular business retail focused website, RetailMinded.com, and has been recognized globally for her expertise in the retail industry at large - including e-commerce, parcel, technology and marketplace selling. With a commitment of delivering news, education and support through content, Leinbach has published thousands of articles and is the Author of the book “Retail 101: The Guide to Managing and Marketing Your Retail Business” from McGraw-Hill. Additionally, Reyhle has written for Forbes.com, Entrepreneur.com, a variety of industry B2B publications and is a sought-after expert that has been invited to speak on The Today Show, CNBC and more. She has also been the Spokesperson for Small Business Saturday from American Express since 2014 and speaks at industry events world wide about the business of retail. To learn more about Leinbach visit at www.retailminded.com, at @RetailMinded on Twitter or via Instagram at @RetailMindedWorld.