Content is kind of a big deal.
Naturally Nu is a science based nutrition and recipe blog website run by Jennifer Shrubsole, a registered dietitian with a legit Bachelor of Science degree from the University of British Columbia. Jen's site features gluten-free, mostly plant-based recipes and articles that specialize in digestive disorders.
Energy for All is a local, innovative NGO looking to relaunch with an international presence. I was asked to review and revamp their content to help differentiate them from a seemingly endless parade of generic non-profit identities across the web. They want their content to attract young, adventurous, and compassionate professionals by using a creative voice and presenting their message in a fresh, hip tone.