Rich Taylor

Content Strategist, Copy Editor, Copywriter, Ghostwriter, Technical Writer, Writer

Helping Brands Accelerate Growth

Accomplished marketing and advertising leader.
Extensive background working at leading agencies.
Held client roles at a Fortune 100 company and regional retail chain.
Co-author of "Authenticity: Building a Brand in an Insincere Age" (Praeger Press Jan 2020)
Categories
Content Types
Article, Social Copy, Whitepaper, Website Copy, Press Release, Script, Direct Mail, Blog Post, Ad/Promotional Copy
More Information
Michigan State University, Bachelor of Arts
Chicago, IL, USA|English
Publications
N/A

Book & Published Work

1
abc-clio.com
Ebook
Authenticity

A common problem in marketing is what a brand says in advertising isn't always what customers and employees experience. This book shows you how to align your marketing efforts with the purpose of your brand. Too many companies depend on marketing tactics that don't match the needs and concerns of their customers, or embrace messaging and causes that don't connect. Authenticity is an anti-gimmick business book. It prescribes clear strategies that enable companies to communicate in a more genuine, emotional way. Authors Mark Toft, Jay Sunny, and Rich Taylor provide a series of approaches to help embrace and communicate the purpose of your brand with effectiveness. Whether you're a business executive who wants to be more persuasive or an advertising professional looking to grow your brand, this book combines the authors' successful experiences at top agencies into practical advice that can work for anyone in any business. Readers will learn the importance of purpose and conflict in marketing activities, how to approach advertising with clarity and passion, and how to plan content while avoiding the false allure of aspirational advertising and insincere corporate social responsibility. Inauthentic messaging can often spell failure for a business, but the company that tells a genuine, compelling story to its clients is the one that succeeds. Features Supports reading in small doses through short, provocative chapters Offers refreshed principles and strategies to help reveal or recover authenticity in your branding, messaging, advertising, and marketing Roots advice in over five decades of combined business and marketing experiences producing award-winning campaigns Provides examples and analysis of brands that align marketing with their genuine purposes Relates surprising and commonsense wisdom in an engaging style, free of business jargon

Articles & Blog Posts

18
the-future-of-commerce.com
What customers want: The future of retail in a digital world
January 7th, 2015
the-future-of-commerce.com
Does your customer engagement strategy pass the "8-second" test?
June 10th, 2015
the-future-of-commerce.com
Brands need to stop advertising and start storytelling
September 17th, 2014
the-future-of-commerce.com
A lesson in constructing customer relationships from the building industry
April 1st, 2015
linkedin.com
Blog Post
Advertising for Results: 5 Strategies to Improve Marketing Performance

Advertising for Results: 5 Strategies to Improve Marketing Performance

the-future-of-commerce.com
Article
The powerful marketing tool most brands aren’t using

The powerful marketing tool most brand's aren't using

July 10th, 2015
linkedin.com
Article
Advertising for Results: 5 Strategies to Improve Marketing Performance

Advertising for Results: 5 Strategies to Improve Marketing Performance

linkedin.com
Article
The Powerful Impact Stories Have on Brand Building

The Powerful Impact Stories Have on Brand Building

linkedin.com
Article
Scattered Focus: Why Your Marketing Is Failing & How to Be More Effective

Scattered Focus: Why Your Marketing Is Failing & How to Be More Effective

linkedin.com
Article

The Powerful Impact Stories Have on Brand Building

linkedin.com
Article
Why Marketers Aren't As Good At Communicating As They Think

Why Marketers Aren't As Good At Communicating As They Think

the-future-of-commerce.com
Article
Telling your brand story to an audience of one

Telling your brand story to an audience of one

October 30th, 2014
the-future-of-commerce.com
Article
Sell smarter: The changing role of marketing and advertising

Sell smarter: The changing role of marketing and advertising

December 17th, 2014
the-future-of-commerce.com
Article
The age of video: Using storytelling to build your brand

The age of video: Using storytelling to build your brand

July 23rd, 2014
the-future-of-commerce.com
Article
Why shoppers care (or don’t) about your brand

Why shoppers care (or don’t) about your brand

February 17th, 2015
the-future-of-commerce.com
Article
2 simple ways to test your brand messaging for success

2 simple ways to test your brand messaging for success

October 1st, 2015
linkedin.com
Article
Why Marketers Aren't As Good At Communicating As They Think

Why Marketers Aren't As Good At Communicating As They Think

linkedin.com
Article
Scattered Focus: Why Your Marketing Is Failing & How to Be More Effective

Scattered Focus: Why Your Marketing Is Failing & How to Be More Effective

Advertising

26
youtube.com
Indiana Made Strack & Van Til
August 12th, 2016
youtube.com
Gratitude Strack & Van Til
August 12th, 2016
youtube.com
Self Reliance Strack & Van Til
August 12th, 2016
youtube.com
Jeff Strack Strack & Van Til
August 12th, 2016
youtube.com
Genuine and Indiana Made Strack & Van Til
August 12th, 2016
youtube.com
Loyal and Indiana Made Strack & Van Til
August 12th, 2016
youtube.com
Ultra Foods Is Here to Help
August 11th, 2016
youtube.com
What's For Dinner? Hamburger!
May 25th, 2016
youtube.com
Fresh Chicken Dinner with Ultra Foods
May 25th, 2016
youtube.com
Pick Up Dessert at Ultra Foods!
May 25th, 2016
youtube.com
Famous Fried Chicken
May 25th, 2016
youtu.be
Video
Ultra Foods Plays a Vital Role in People's Lives

Ultra Foods "Here for Our Neighbors" Campaign Spot

August 11th, 2016
youtu.be
Video
Ultra Foods Understands You

Ultra Foods "We're Here for Our Neighbors" Campaign Spot

August 11th, 2016
youtu.be
Video
Ultra Foods Building Community

Ultra Foods "Here for Our Neighbors" Campaign spot

August 11th, 2016
youtu.be
Video
Famous Fried Chicken - Ultra Foods (v30)

Ultra Foods "What's for Dinner" commercial - Fried Chicken

May 25th, 2016
youtu.be
Video
Fresh Chicken Dinner with Ultra Foods - (v30)

Ultra Foods "What's for Dinner" Chicken spot

May 25th, 2016
youtu.be
Video
Pick Up Dessert at Ultra Foods! - Cake (v30)

Desert spot for Ultra Foods "What's for Dinner" campaign

May 25th, 2016
youtu.be
Video
What's For Dinner? Hamburger! - Ultra Foods (v30)

Digital video commercial for Ultra Foods "What's for Dinner" campaign

May 25th, 2016
youtube.com
Video
Ultra Foods Looks Forward to Seeing You in our Stores

Brand campaign spot for Ultra Foods

August 11th, 2016
youtu.be
Video
Ultra Foods Is Here to Help

Brand Campaign spot for Ultra Foods

August 11th, 2016
youtu.be
Video
Loyal and Indiana Made Strack & Van Til

Commercial for award-winning "Indiana Made" campaign

August 12th, 2016
youtu.be
Video
Jeff Strack Strack & Van Til

Commercial for award-winning "Indiana Made" campaign

August 12th, 2016
youtu.be
Video
Self Reliance Strack & Van Til

Commercial for award-winning "Indiana Made" campaign

August 12th, 2016
youtu.be
Video
Genuine and Indiana Made Strack & Van Til

Commercial for award-winning "Indiana Made" campaign

August 12th, 2016
youtu.be
Video
Gratitude Strack & Van Til

Commercial for award-winning "Indiana Made" campaign.

August 12th, 2016
youtu.be
Video
Indiana Made Strack & Van Til

Award-winning campaign and anthem video for grocery chain Strack & Van Til

August 12th, 2016
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