Rikin Shah

Content Strategist, Copywriter, Ghostwriter, Writer

I Write About Digital Marketing

Welcome!
I am a digital marketing strategist and love to write about all of the many possibilities there are when it comes to everything digital marketing related. From SEO best practices to social media and email campaign strategies, I'm always keeping my finger on the pulse of this ever-changing industry.
A little bit of background: I graduated from the University of Georgia with a degree in Biology. It was while I was there, however, that I participated in a product marketing internship in Atlanta. This gave me the foundation upon which I began to explore more marketing related interests. Once I completed my degree, I set my sights on New York and began work as a marketing analyst for a social listening firm. Subsequently, I began to get more into the strategy side of things and found myself helping eCommerce companies find their brand voice through digital marketing. As I continue to hone my skill set as an online marketing strategist, I find writing and teaching people about the wonders of digital marketing an incredibly rewarding experience.
Categories
Content Types
Blog Post, Ebook, Guide, Website Copy
More Information
University of Georgia, Biology
General Assembly, Digital Marketing
Brooklyn, NY|English
Publications

Published Content

6
Using the Objective First Framework to Develop a Marketing Strategy
medium.comGuide
Using the Objective First Framework to Develop a Marketing Strategy

A short guide on how to carry out the "Objective First Framework" strategy in digital marketing.

February, 1 2018
Using Geofilters to Advertise on Snapchat
medium.comGuide
Using Geofilters to Advertise on Snapchat

Geofilters are a business's best friend when it comes to marketing on Snapchat. It isn't that hard to do and can lead to great results if executed properly.

February, 1 2018
3 Tips to Execute a Solid Facebook Advertising Campaign
medium.comBlog Post
3 Tips to Execute a Solid Facebook Advertising Campaign

A short but informative post on the best advertising methods to take on Facebook.

February, 1 2018
A New Climate for Customer Acquisition
medium.comBlog Post
A New Climate for Customer Acquisition

Digital marketing has to take into account the new journey customers take in considering what product or service to buy.

February, 1 2018
6 of the Most Common Digital Metrics and How You Can Use Them
medium.comArticle
6 of the Most Common Digital Metrics and How You Can Use Them

A short article describing the different kinds of metrics you can use to measure your online marketing campaigns.

February, 1 2018
Get Your Best Return on Marketing Investment Through Attribution Modeling
medium.comBlog Post
Get Your Best Return on Marketing Investment Through Attribution Modeling

A short blog post describing some different online advertising attribution modeling strategies.

February, 1 2018
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