I Write About Digital Marketing
A short guide on how to carry out the "Objective First Framework" strategy in digital marketing.
Geofilters are a business's best friend when it comes to marketing on Snapchat. It isn't that hard to do and can lead to great results if executed properly.
A short but informative post on the best advertising methods to take on Facebook.
Digital marketing has to take into account the new journey customers take in considering what product or service to buy.
A short article describing the different kinds of metrics you can use to measure your online marketing campaigns.
A short blog post describing some different online advertising attribution modeling strategies.