For the last few years, Rita has been an independent consultant in the gaming and graphics industry having worked with companies on bringing to market video-game technology, particularly for game optimization tools and UX (user experience). From April 2013 to January 2015, Rita was employed by AMD as a gaming marketing manager in their embedded products division. Rita came to AMD from Unity Technologies where she was the sales team channel manager. She was a graphics and media software product manager at Intel from 2007 until December, 2009 working on graphics and game industry software tools. Before that, Rita was the Executive Director of the Web3D Consortium from 2005 – 2007, working closely with related industry consortia.