Rob Humenik

Content Strategist, Copywriter, Writer

Content Marketing Strategist | Freelance Writer | EdTech | Retail | Future of Work | Project & Program Management

As a business owner, you often juggle many roles (or all the roles and a few flaming chainsaws). It’s hard to keep everything in the air. Don’t let your company’s message be the thing that drops. I work with small to mid-size tech companies to break through the noise.

I write straightforward web content (blog posts, emails, e-books, newsletters, etc.), white papers, case studies, policy documents, presentations, proposals, and RFPs. I write in a friendly voice to compliment your brand and make the complex accessible.

I can also help with more than writing.

I'll work with you to develop your overall content marketing strategy. We’ll set your content goals and agree on meaningful SEO metrics. We’ll examine your existing content, see what your top competitors are doing, and discover opportunities for success. Then we’ll come up with a solid plan to realize your goals and blast through your metrics.

I won’t drop the plan on your desk and walk away. I can apply years of Project Management experience to work with your team to see the program through.

We can go beyond content marketing too. If you need a program manager to grow and transform your business, I can assist. I'll guide your team through simple process changes or even complex transformation initiatives.

If you are a growing Tech company – start-up or scaled-up – let’s talk. I’ve worked with large and small companies in many industries, including EdTech, Retail, and Healthcare. Whether your product is SaaS/Cloud-based or installed on your customers’ hardware, I’ve been there, and I’d love to work with you.
Content Types
Article, Blog Post, Whitepaper, Ebook, Social Copy, Website Copy, Case Study, Infographic Copy, Email Newsletter, Presentation, Infographic, Landing Page
More Information
Penn State University, BA Anthropology
Villanova University, Masters Certificate IS/IT Project Management
Macungie, PA USA|English

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