Robert Rhode

Copywriter, Ghostwriter, Writer, Content Strategist

Let me do great work for you.

Recently, a client called me to share this exchange at his office:

"Wow, the copy is looking great these days! Who's writing it?"

"I found a guy. I found a guy . . ."

Hi. I'm Rob, a results-driven copywriter with 25+ years of experience writing print and digital communications for a dizzying array of business-to-business and business-to-consumer clients. LifeLock, SimpliSafe, SquareTrade and Amazon Business are just a few of the brands I've helped recently.

I can help you with:
✔ Digital marketing—including paid search/social advertising and conversion-focused landing pages
✔ Inbound and content marketing—including keyword-driven blog posts
✔ Direct mail—including long-form sales letters and multi-component packages

I've written for direct mail, catalogs, websites, blogs, display ads, email marketing, landing pages, social media, TV, radio, billboards, case studies, press releases, annual reports, branding projects, retail displays, packaging, sell sheets, style guides, and more.

Industries I've written for include: energy, technology, K-12 education, higher education, health care, health insurance, travel insurance, fine art, home furnishings, fashion, jewelry, and more.

I have experience in Wordpress, Adobe InDesign, Basecamp, Constant Contact, Facebook Ads Manager, Twitter Ads Manager, Google AdWords, Google Analytics, Hootsuite, MS Word, Google Docs, PowerPoint, and more.

To see samples of my work, please visit my website at LoudandClearCopy.com.

Let’s get to work making your marketing messages heard—loud and clear!
Categories
Content Types
Article, Blog Post, Social Copy, Website Copy, Product Description, Press Release, Ad/Promotional Copy, Direct Mail, Email Newsletter, Commercial, Landing Page, Checklist, Case Study, Guide
More Information
Blackhawk Technical College, Associate degree
Madison, WI, USA|English
Publications
N/A

Direct mail

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Direct Mail
Travel Guard travel insurance self-mailer

This bright, sunny self-mailer cleverly sells travel insurance using travel as a metaphor for life.

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Direct Mail
Amazon Business postcard

This Amazon Business postcard speaks clearly and directly to new business owners, giving them compelling reasons to sign up for a free account.

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Direct Mail
Symantec Norton Core letter package

I wrote this successful letter package for Symantec Corporation selling Norton Core, a high-security wireless router, to LifeLock customers.

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Direct Mail
WPS Health Insurance Medicare enrollment letter package

One of many Medicare-related lead-generation packages I wrote for WPS Health Insurance. My work performed so well that the company dropped its external agency to have me write all of the direct mail.

Content marketing/blog posts

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Blog Post
Blog post: Markel motorcycle insurance buying tips

Propelled by social media advertising, this blog post drew 20,000 visitors. The client raved, "This is everything we've always wanted in a blog post about motorcycle insurance products."

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Blog Post
Blog post: CT Technologist Finds New Challenges

For this blog post, I interviewed an adult student in the University of Wisconsin Flexible Option RN-to-BSN program, then wrote the article. Both Jan (the student) and my employer loved it.

thecrankycreative.com
Blog Post
Start 2019 right with wisdom from Pema Chodron

I wrote this post for my own blog, The Cranky Creative, as an uncharacteristically positive message to start the New Year. It shares some of my most profound takeaways from The Pocket Pema Chodron and includes a product sell (Amazon affiliate marketing) at the bottom.

December, 26 2018
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Blog Post
Blog post: Health and wellness job market

I wrote and designed this blog post for a health sciences university in Minneapolis, then also wrote the paid and organic social media ads to promote it.

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Blog Post
Blog post: “Competency-Based Education” for the University of Wisconsin

This blog post, based on the keyword phrase "competency-based education," drew more than 4,000 visitors through organic search alone.

January, 24 2014
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Blog Post
The silent scream: Creative people suffer more from anxiety

I wrote this blog post for my own blog, The Cranky Creative, with the aim of helping my fellow creatives better deal with anxiety.

Conversion-focused landing pages

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Landing Page
University of Wisconsin Flexible Option RN-to-BSN program

Yet another conversion-focused landing page that I wrote and designed in the Unbounce platform using best practices for generating leads.

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Landing Page
SeQuel Financial Marketer's Playbook campaign

I wrote, designed, and built this landing page myself using a web-based builder called Unbounce.

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Landing Page
Health sciences university “Discovery Day” campaign

I wrote, designed, and built this page to promote a “Discovery Day” event at Northwestern Health Sciences University in Minneapolis.

Websites/home pages

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Website Copy
University of Wisconsin Flexible Option

When the outside agency stumbled, I came to the rescue with branding and copy for an entire website to generate leads for the University of Wisconsin Flexible Option competency-based education program.

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Website Copy
University of Wisconsin Online Bachelor of Science in Sustainability Program

Another long-scrolling, mobile-friendly home page that gives prospects reason upon reason to convert (request a program guide).

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Website Copy
University of Wisconsin Online Learning Store

I wrote this home page and an entire website promoting a whole new way to earn a University of Wisconsin credential.

Direct mail—catalog

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Direct Mail
Artful Home catalog spread

The opening spread to the summer 2007 Artful Home catalog, which I wrote, and the board of directors declared was "the company's best catalog to date."

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Product Description
The art of writing great copy

Product descriptions I wrote for The Artful Home, a catalog of artist-made furnishings and decor. The sleek, engaging copy is artfully composed of two parts inspiration and three parts blood, sweat, and hot, salty tears.

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Product Description
Industrial supplies

Who says work gloves and window squeegees have to be boring? I was awfully young when I wrote this copy, but as you can see, I was having too much fun to care.

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