Let me do great work for you.
This bright, sunny self-mailer cleverly sells travel insurance using travel as a metaphor for life.
This Amazon Business postcard speaks clearly and directly to new business owners, giving them compelling reasons to sign up for a free account.
I wrote this successful letter package for Symantec Corporation selling Norton Core, a high-security wireless router, to LifeLock customers.
One of many Medicare-related lead-generation packages I wrote for WPS Health Insurance. My work performed so well that the company dropped its external agency to have me write all of the direct mail.
Propelled by social media advertising, this blog post drew 20,000 visitors. The client raved, "This is everything we've always wanted in a blog post about motorcycle insurance products."
For this blog post, I interviewed an adult student in the University of Wisconsin Flexible Option RN-to-BSN program, then wrote the article. Both Jan (the student) and my employer loved it.
I wrote this post for my own blog, The Cranky Creative, as an uncharacteristically positive message to start the New Year. It shares some of my most profound takeaways from The Pocket Pema Chodron and includes a product sell (Amazon affiliate marketing) at the bottom.
I wrote and designed this blog post for a health sciences university in Minneapolis, then also wrote the paid and organic social media ads to promote it.
This blog post, based on the keyword phrase "competency-based education," drew more than 4,000 visitors through organic search alone.
I wrote this blog post for my own blog, The Cranky Creative, with the aim of helping my fellow creatives better deal with anxiety.
Yet another conversion-focused landing page that I wrote and designed in the Unbounce platform using best practices for generating leads.
I wrote, designed, and built this landing page myself using a web-based builder called Unbounce.
I wrote, designed, and built this page to promote a “Discovery Day” event at Northwestern Health Sciences University in Minneapolis.
When the outside agency stumbled, I came to the rescue with branding and copy for an entire website to generate leads for the University of Wisconsin Flexible Option competency-based education program.
Another long-scrolling, mobile-friendly home page that gives prospects reason upon reason to convert (request a program guide).
I wrote this home page and an entire website promoting a whole new way to earn a University of Wisconsin credential.
The opening spread to the summer 2007 Artful Home catalog, which I wrote, and the board of directors declared was "the company's best catalog to date."
Product descriptions I wrote for The Artful Home, a catalog of artist-made furnishings and decor. The sleek, engaging copy is artfully composed of two parts inspiration and three parts blood, sweat, and hot, salty tears.
Who says work gloves and window squeegees have to be boring? I was awfully young when I wrote this copy, but as you can see, I was having too much fun to care.