Ron Reason

Content Strategist, Copywriter, Developmental Editor, Editor

They inform the world. I help them do it better.

Advertising Age, The Wall Street Journal, The Harvard Crimson. When media companies like these need help sharpening their storytelling strategies, design and branding, they call me. My clients - publishers, nonprofits and universities in 36 countries - have also included The Dallas Morning News, Crain's Chicago Business, Modern Healthcare, the NCAA, the ABA, Dow Jones, University of Chicago Booth School of Business, and many more. Visit my website,, to read more samples of my writing and learn more about my work.
Content Types
Blog Post, Case Study, Graphic, Interview, Page Layout, Presentation, Press Release, Article, Ad/Promotional Copy
More Information
Indiana University Bloomington, Bachelor's
Portland, OR, USA|English

Published Content

On the shelf at a new library in Kenya’s largest slum: 3,800 books, and hope

I produced all text, video, photography, slide shows, captions and links for this blog post relating to a community library I started in the Kibera slum outside Nairobi, Kenya. Overall we shipped 3,800 books to form one of the first community free libraries in Africa's second largest slum.

April 22nd, 2015
Blog Post
Accidental visit to India’s jewel of an eco-resort, Ananda in the Himalayas

Travelogue about an accidental detour that led us to Ananda in the Himalayas, one of the world's premier eco-resorts, located on the grounds of a maharaja's palace in northern India. Includes all my original photography as well as text, headlines, captions, SEO and web publication.

July 31st, 2015
Blog Post
Lessons from Burning Man: 7 ways to ignite change on your own

Lifestyle and personal motivation piece related to how my own life was jump-started in 7 various eye-popping ways after four visits to the Burning Man festival. Includes all my original photography and video.

August 29th, 2015
We ARE The Disruptors - Journalism Grads in a Changing World

This is an eBook I produced, designed and edited with case studies by 18 grad students, each profiling a recent graduate of the University of Montana and discussing their perceptions of the role in the workplace for journalists. Stories were illustrated and segmented to appeal to the busy reader, or young readers, such as those who might be considering applying to the university.

January 28th, 2015
Blog Post
Time to transition and grow? Get out in the world and move those feet

Personal essay with photos discussing how to deftly navigating major life changes by seeking to "shake up" one's routine or career path.

June 30th, 2017
Case Study
After NCAA magazine’s revamp, coverage of diversity, equality stands out

Case study / blog post dissecting successful client work from the NCAA's Champion Magazine, reviewing recent photography, layouts, infographics and stories that depict topics of diversity and equality.

October 5th, 2017
Designing disruption: Innovation and change rocking the news media right now.

I served as editor and publisher of these 16 grad student theses each dissecting a case study of disruption, adaptation and innovation in the news media.

May 13th, 2015
Blog Post
Marketing the media: Medill’s global grad program

Blog post discussing and illustrating marketing materials I designed and helped produce and edit for Northwestern University's Medill School of Journalism, Media, and Integrated Marketing Communications.

March 24th, 2018
Tilt-a-world: Returning to the homespun joys of an Indiana county fair

Personal essay / guide to visiting Indiana's oldest county fair. All words, video and photos produced and edited by myself and published at my blog.

July 31st, 2016
Ad/Promotional Copy
Marketing the media: Dow Jones News Fund

Promotional campaign produced for Dow Jones News Fund, generating enthusiasm for, and awareness of, the potential for careers in the news media.

March 24th, 2018
Blog Post
The importance of empathy: telling the stories of a troubled world

Personal essay examining the role of photojournalism in shaping public opinion and questioning the presence of empathy in our society.

June 21st, 2018
Reinventing the San Francisco Examiner

I produced this content, layout, headline and captions for DESIGN, the magazine of the Society for News Design. It is basically a case study of the dramatic redesign and rebranding I created for the San Francisco Examiner newspaper, converting it from a broadsheet to tabloid.

January 19th, 2010
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