Blogger, Videographer, Consultant
New advertising tools on social media, as well as new, self-serve options from data vendors and SaaS analytics vendors, create opportunities for small business and nonprofit marketers to grow. hashtag#socialmediamarketing hashtag#digitalmarketing
Video marketing is effective but expensive. Here are six steps to producing an affordable, professional- looking marketing video.
Customer lifetime value is a unique measure that allows executives to measure both how effective sales efforts are (conversion) as well as how long customers are staying with the company (retention.) The article explores how to use customer lifetime value to drive profitability improvement.
This blog piece discusses managing time not on a personal level, but at the organizational level. How does your company think about time? Are your employees systematically wasting time? How can you identify the tasks that waste time that can be eliminated or automated away?
An at once tongue and cheek, and a serious account of the purchase of a Roomba vacuum cleaner. The article explores six management lessons that this fascinating little product can teach us about how to manage people, delegation, corporate responsibility, and automation.
This is a blog piece about how to create a corporate system to manage complaints. The article explains how implementing a complaint management system can improve customer satisfaction and profitaiblity.
The article outlines ways a small business can use customer data to increase sales and improve service.
A case studying developed using the Sparkol animation platform provides a case study of how a new kind of annuity can help retirees improve the amount and certainty of their retirement income.
This explainer video highlights a common tax problem faced by retirees after their 71st birthday. It also describes a new product which can solve this problem. I wrote the script for this video, then ordered voice talent from an online service. Once the recording was complete, I created animated sequences to tell the story.
This narrated video is adapted from a power point presentation. It was created using Brain Shark platform to narrate the slides turning that narration into a video, then going back through the resulting video to compress the timeline and narration. A similar approach can be taken now with MS Power Point.
This how-to video demonstrates the use of financial software that projects the economic benefits of purchasing a new kind of annuity product. The video was created using screen capture software, then heavy editing of the video and narration to collapse the time it took to fill out the online forms.
I made this video to show a client how archival 8-millimeter content could be converted and used to tell a story. It also got rave reviews at my brother's 70th birthday!
How-To-Article targeting seniors who have not saved adequately for retirement. The article encourages readers in their 50s and 60s to put their past failures behind them and start taking actions that will allow them to retire more comfortably. The article includes links to IRS, Medicare, Social Security, and other retirement-relevant websites.
This article explains the best way to shop for, buy and manage a new kind of retirement annuity product.
This article outlines 8 different attributes of the typical purchaser of a new kind of retirement annuity, a Qualified Longevity Annuity Contract or QLAC for short (pronounced cue-lack).