Ron Ryan

Content Strategist, Videographer, Writer

Blogger, Videographer, Consultant

Over my career of 30 years, I have worked in senior marketing, operations, and financial services technology development roles. I am named inventor for three information systems patents, and have been involved in the use of technology to deliver financial services since before the Internet was a thing. I enjoy writing blog articles on management-related topics, developing power point presentations, and animated videos using the Sparkol Videoscribe platform. I have used these successfully on websites and in social media to drive traffic and explain new products for the online companies that I have co-founded. I enjoy the creative process so much that it has taken on a life of its own. I have begun leveraging my content development skills to fill in between client assignments in my consulting work, which focuses on profitability improvement.
Content Types
Blog Post, Animation, Explainer Video, Social Video
More Information
Harvard College, AB
Wharton School of University of Pennsylvania, MBA
Knoxville, Tennessee|English

Management Blogging

Small Company + Big Data = Huge Impact!

New advertising tools on social media, as well as new, self-serve options from data vendors and SaaS analytics vendors, create opportunities for small business and nonprofit marketers to grow. hashtag#socialmediamarketing hashtag#digitalmarketing

September, 13 2018
Blog Post
6 Steps To Affordable Video Marketing

Video marketing is effective but expensive. Here are six steps to producing an affordable, professional- looking marketing video.

August, 29 2018
Blog Post
The Amazing Healing Power of CLV

Customer lifetime value is a unique measure that allows executives to measure both how effective sales efforts are (conversion) as well as how long customers are staying with the company (retention.) The article explores how to use customer lifetime value to drive profitability improvement.

February, 28 2018
Blog Post
Time Is In Fact Money -- How to Manage Time as a Resource

This blog piece discusses managing time not on a personal level, but at the organizational level. How does your company think about time? Are your employees systematically wasting time? How can you identify the tasks that waste time that can be eliminated or automated away?

February, 28 2018
Blog Post
6 Management Lessons from a Robotic Vacuum Cleaner

An at once tongue and cheek, and a serious account of the purchase of a Roomba vacuum cleaner. The article explores six management lessons that this fascinating little product can teach us about how to manage people, delegation, corporate responsibility, and automation.

March, 11 2017
Blog Post
How to Create A Complaint Management Process That Will Improve Profits

This is a blog piece about how to create a corporate system to manage complaints. The article explains how implementing a complaint management system can improve customer satisfaction and profitaiblity.

February, 28 2018
Blog Post
CRM Isn't Just for the Big Guys - the ABC's of Small Company CRM

The article outlines ways a small business can use customer data to increase sales and improve service.

November, 10 2016

Published Video Content

A short introduction to Qualified Longevity Annuity Contracts (QLACs)

This explainer video highlights a common tax problem faced by retirees after their 71st birthday. It also describes a new product which can solve this problem. I wrote the script for this video, then ordered voice talent from an online service. Once the recording was complete, I created animated sequences to tell the story.

November, 7 2015
Explainer Video
Improving Call Center Sales

This narrated video is adapted from a power point presentation. It was created using Brain Shark platform to narrate the slides turning that narration into a video, then going back through the resulting video to compress the timeline and narration. A similar approach can be taken now with MS Power Point.

February, 10 2018
How To Use's Maximize Income Calculator

This how-to video demonstrates the use of financial software that projects the economic benefits of purchasing a new kind of annuity product. The video was created using screen capture software, then heavy editing of the video and narration to collapse the time it took to fill out the online forms.

December, 30 2016
Using Archival Content to Tell A Story

I made this video to show a client how archival 8-millimeter content could be converted and used to tell a story. It also got rave reviews at my brother's 70th birthday!

November, 2 2016

Consumer Financial Services Blogging

Blog Post
QLACguru Blog (cue-lack goo-roo blahg)

This article explains the best way to shop for, buy and manage a new kind of retirement annuity product.

November, 30 2016
Blog Post
QLACguru Blog (cue-lack goo-roo blahg)

This article outlines 8 different attributes of the typical purchaser of a new kind of retirement annuity, a Qualified Longevity Annuity Contract or QLAC for short (pronounced cue-lack).

November, 3 2016
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