I help companies find the essential story of their brand. Crafting written and visual content designed to move people through the customer journey is my specialty.
I've been writing for the web since 2000. Over the years I've incorporated SEO and social media elements into my writing and I've received accolades for my work in this area.
In 2015, I published a book on writing good content titled "SMART News: how to write branded content that gets found in search and shared on social media." It's available on Amazon.
89 percent of companies say they are using content as part of their marketing. (Source: Content Marketing Institute) This flood of content makes it more and more difficult to stand out. TO cut through the "noise" your content has to be ten times better than your competitors' content. You have to develop excellent content based on research and insights so that your articles and images will attract the attention of the right people at the right time.
Article, Blog Post, Case Study, Checklist, Infographic, Guide, Interview, Landing Page, Press Release, Social Copy, Website Copy
University of South Africa, Bachelor fo Arts: communication