Sally Falkow

Content Strategist, Copywriter, Ghostwriter, Writer, Managing Editor

I help companies find the essential story of their brand. Crafting written and visual content designed to move people through the customer journey is my specialty.

I've been writing for the web since 2000. Over the years I've incorporated SEO and social media elements into my writing and I've received accolades for my work in this area.

In 2015, I published a book on writing good content titled "SMART News: how to write branded content that gets found in search and shared on social media." It's available on Amazon.

89 percent of companies say they are using content as part of their marketing. (Source: Content Marketing Institute)
This flood of content makes it more and more difficult to stand out. TO cut through the "noise" your content has to be ten times better than your competitors' content. You have to develop excellent content based on research and insights so that your articles and images will attract the attention of the right people at the right time.
Content Types
Article, Blog Post, Case Study, Checklist, Infographic, Guide, Interview, Landing Page, Press Release, Social Copy, Website Copy
More Information
University of South Africa, Bachelor fo Arts: communication
Clearwater, FL, USA|Languages


5 Signs of a Heart Attack in Women

Educational article about heart attack health risks for women and how to prevent them.

March 12th, 2017
Texas Cities Jump Up in Fall Allergy Rankings

Finding a news story that supports the need for the product and targeting peolle affected by that news story.

October 2nd, 2018
Blog Post
10 Content Trends to Watch in 2018

A list of content trends for 2018 to give PR and marketing pros insights to assist them with their content strategy

June 20th, 2018
Think Before You Share Content

A case stuy of how careless communicaiont on socla media can cause a major corporate crisis.

August 28th, 2018
Blog Post
5 Tips for Creating High Quality Content

A list of tips for creating excllet quality content that helps your brand stand out

June 17th, 2018
Google’s Content Rules

A in-depth piece about how to comply with the Google content rules. It was republished by three industry websites.

July 23rd, 2018
Desert Spa Getaway

An article about vacatinoing at the Ritz Carlton Spa in Dove Mountain, AZ.

October 28th, 2012
Summer Vacation in the Slow Lane

Ideas on where to go and what to do in the low country in the summer.

May 16th, 2017
Digital Transformation & Disruption

An article about the need for digital transformation in compnaies.

April 9th, 2017
Women’s Financial Literacy Guide 2017

A guide to financial Literacy for a privately owned broker/dealer to attract leads - women in the age group 40 - 55 with a high net worith intersted in invstment and reitement planning.

June 27th, 2017
Palm Oil – A Different Perspective

An article about the benefits of certified sustainable palm oil production to counteract the negative content publihsed about palm oil.

June 26th, 2017
Data, Analytics and the Everyday Practice of PR

Information about the need for PR and marketing pros to learn data analysis, analytics, and measurement.

June 4th, 2018
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