Sally Falkow

Content Strategist, Copy Writer, Ghostwriter, Writer, Writer Manager

I help companies find the essential story of their brand. Crafting content, written and visual, designed to move people through the customer journey is my specialty.

I've been writing for the web since 2000. Over the years I've incorporated SEO and social media elements into my writing and I've received accolades for my work in this area. In 2015 I published a book on writing good content titled SMART News: how to write branded content that gets found in search and shared on social media. It's available on Amazon.
As content marketing has caught on, the flood of content on the net makes it more and more difficult to stand out. You have to take the time to develop excellent content based on research and intelligent design, so that your articles and imags will attract the attention of the right peope at the right time.
Categories
Content Types
Article, Blog Post, Case Study, Checklist, Infographic, Guide, Interview, Landing Page, Press Release, Social Copy, Website Copy
More Information
University of South Africa, Bachelor fo Arts: communication
Clearwater Florida|Languages
Publications

Articles

6
Desert Spa Getaway
goodlifeguide.netArticle
Desert Spa Getaway

An article about the Ritz Carlton Spa in Dove Mountain, AZ.

October, 28 2012
Summer Vacation in the Slow Lane
goodlifeguide.netArticle
Summer Vacation in the Slow Lane
May, 16 2017
Digital Transformation & Disruption
commpro.bizArticle
Digital Transformation & Disruption

An article about the need for digital transformaitoin in compnaies.

April, 9 2017
Women’s Financial Literacy Guide 2017
commpro.bizWhitepaper
Women’s Financial Literacy Guide 2017

A guide to financial Literacy for a privately owned broker/dealer to attract leads - women in the age group 40 - 55 with a high net worith interstedin invstment and reitement planning.

June, 27 2017
Palm Oil – A Different Perspective
newswire.netArticle
Palm Oil – A Different Perspective

An article for a client who does certified sustainable palm oil production to give the other side of the story.

June, 26 2017
Data, Analytics and the Everyday Practice of PR
proactivereport.com
Data, Analytics and the Everyday Practice of PR
June, 4 2018
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