Sally Falkow

Content Strategist, Copywriter, Ghostwriter, Writer, Writer Manager

I help companies find the essential story of their brand. Crafting written and visual content designed to move people through the customer journey is my specialty.

I've been writing for the web since 2000. Over the years I've incorporated SEO and social media elements into my writing and I've received accolades for my work in this area.

In 2015, I published a book on writing good content titled "SMART News: how to write branded content that gets found in search and shared on social media." It's available on Amazon.

89 percent of companies say they are using content as part of their marketing. (Source: Content Marketing Institute)
This flood of content makes it more and more difficult to stand out. TO cut through the "noise" your content has to be ten times better than your competitors' content. You have to develop excellent content based on research and insights so that your articles and images will attract the attention of the right people at the right time.
Categories
Content Types
Article, Blog Post, Case Study, Checklist, Infographic, Guide, Interview, Landing Page, Press Release, Social Copy, Website Copy
More Information
University of South Africa, Bachelor fo Arts: communication
Clearwater Florida|Languages
Publications

Articles

10
10 Content Trends to Watch in 2018
proactivereport.comBlog Post
10 Content Trends to Watch in 2018

A list of content trends for 2018 to give PR and marketing pros insights to assist them with their content strategy

June, 20 2018
Think Before You Share Content
proactivereport.comArticle
Think Before You Share Content

A case stuy of how careless communicaiont on socla media can cause a major corporate crisis.

August, 28 2018
5 Tips for Creating High Quality Content
proactivereport.comBlog Post
5 Tips for Creating High Quality Content

A list of tips for creating excllet quality content that helps your brand stand out

June, 17 2018
Google’s Content Rules
proactivereport.comArticle
Google’s Content Rules

A in-depth piece about how to comply with the Google content rules. It was republished by three industry websites.

July, 23 2018
Desert Spa Getaway
goodlifeguide.netArticle
Desert Spa Getaway

An article about vacatinoing at the Ritz Carlton Spa in Dove Mountain, AZ.

October, 28 2012
Summer Vacation in the Slow Lane
goodlifeguide.netArticle
Summer Vacation in the Slow Lane

Ideas on where to go and what to do in the low country in the summer.

May, 16 2017
Digital Transformation & Disruption
commpro.bizArticle
Digital Transformation & Disruption

An article about the need for digital transformation in compnaies.

April, 9 2017
Women’s Financial Literacy Guide 2017
commpro.bizWhitepaper
Women’s Financial Literacy Guide 2017

A guide to financial Literacy for a privately owned broker/dealer to attract leads - women in the age group 40 - 55 with a high net worith intersted in invstment and reitement planning.

June, 27 2017
Palm Oil – A Different Perspective
newswire.netArticle
Palm Oil – A Different Perspective

An article about the benefits of certified sustainable palm oil production to counteract the negative content publihsed about palm oil.

June, 26 2017
Data, Analytics and the Everyday Practice of PR
proactivereport.comArticle
Data, Analytics and the Everyday Practice of PR

Information about the need for PR and marketing pros to learn data analysis, analytics, and measurement.

June, 4 2018
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