B2B Content Writer for SaaS, Digital Marketing, and e-Commerce Companies
Saphia Lanier began her career as a B2B content writer in 2006. She specializes in crafting long-form content for SaaS, digital marketing, and e-commerce brands. This includes blog posts, articles, and web pages (pillars/clusters). Some of her work has been published on high-authority sites like SemRush and Shopify. She's also HubSpot Certified in Content Marketing and Inbound Marketing.
Blog Post, Article, Ebook, Website Copy
Valdosta, GA, USA|English
Digital Marketing /E-Commerce
6 Things You Can Do to Improve Your Online Presence Right Now
Finally… A Real Plan to Launch a New Product on Instagram (and win with it) — The Shelf
How Personal Care Brands Can Use Social Media to Break Through the Noise — The Shelf
Intimate Apparel Industry: Marketing Lingerie, Shapewear, and Sleepwear — The Shelf
Your Step- by-Step Guide to Building a Brand Awareness Campaign
How to Make Your Social Posts 100% Shoppable — The Shelf
How to Edit My Google My Business Listing
Is There Still Any Value in Earned Media Value?
4 Common Instagram Marketing Mistakes & Tips on How to Fix Them
4 Types of SEO Services for Small Businesses
What is SEO Marketing?
4 SEO Marketing Tips for Small Businesses
How to Market to CBD Oil's Biggest Buyer with Your Next Campaign (Millennial Women)
Our Quick-and-Dirty Guide to Increase App Downloads with Social Marketing — The Shelf
What Makes Them Buy: Generation Z
Marketing CBD: An Influencer Strategy That Will Get More Eyes On Your Brand
Why You Totally SHOULD Add PPC To Your Influencer Campaign
How to Use Video to Increase Email Opens and Conversions
How to Optimize Popups on Your Clients’ Stores
Google Maps Marketing in 2019: The Ultimate Guide
Everything You Could EVER Need to Know About the CBD Industry (Seriously)
How Brands Are Using Experiential Marketing to Drive Sales
All the Stats You Need to Rock Your Back-to-School Campaign [Infographic]
AppSumo: How To Leverage The Deal Marketplace For Growth
Is it Time to Write Desktop a “Dear John” Letter?
What’s the Best Time to Send Emails? (Here’s What the Data Shows)
7 Ways to Market B2B Content On LinkedIn (Like these Major Brands)
8 Examples of Social Proof on E-commerce and Travel Sites
7 Eye-Catching Email Subject Lines That Will Get Your Emails Opened
Amazon PPC Management
Wait, Don’t Leave! How to Use Exit-Intent Popups to Convert (Like these Brands)
Facebook vs LinkedIn Ads: Which is Better for B2B Brands? (It’s Not What You Think!)
Facebook vs. LinkedIn Ads, Part 2: Quick Tips for Improving Your Ads
Email Automation: How to Use Trigger Emails to Boost Conversions
These Tech Companies Use Video for Lead Generation (and You Can Too!)
5 Brands Winning at Social Media (and Tips to Do the Same)
What is Exit-intent technology? And how it can grow your business
I worked on the second half of this article (extending it).
10 Email Marketing Myths We Are Debunking Now!
7 Exit-Intent Popup Mistakes that Are Hurting Your Conversions (& Quick Fixes)
7 Common Problems with Inbound Marketing and How to Solve Them
7 Cold-Emailing Tools to Amplify Your Lead Generation
What Is Structured Data For SEO?
6 Elements of Email Designs that Engage & Convert (w/ Examples)
How to Boost Email Marketing Engagement with List Segmentation
B2B / SaaS
Why CPL and ROI are the Most Important Metrics and How to Calculate Them.pdf
How to Use ICPs and Buyer Personas for Sophisticated Segmentation
Target Acquired: What to Do with Your ICP
Brave New World: A Look Ahead at AI in Marketing
Financial Services Content From Good to Great with AI.pdf
What Data.com’s Fate Reveals about the Importance of Data Enrichment