Saphia Lanier is a B2B SaaS content writer and strategist. She specializes in long-form blog posts that are optimized for search and target audiences. She's also a certified SEO writer and content marketer with over 14 years of experience in creating and executing content strategies. Other content she creates includes downloadable content (ebooks, guides, infographics, checklists), emails, case studies, whitepapers, and pillar pages. Some of the companies she's written for include Zapier, SEMrush, Squarespace, Monday.com, Fiverr, and Shopify.