Sara Napier

Content Strategist, Copy Editor, Copywriter, Editor, Writer

I write. I have rights. I'm not right. But I'm alright.

My name is Sara. I was born in Los Angeles, California and currently reside in Zürich, Switzerland.

I’m a copywriter, editor, and content creator. In my near-decade of experience, I’ve worked in a variety of industries with small businesses, corporations, newspapers, magazines, and bloggers.

For the first four years of my career, I worked primarily as a freelance writer and content creator. This eventually led me to my time working in-house as a copywriter and content manager. I’ve taken an unconventional route but feel my diverse background has helped me to be a better writer and editor. It’s given me a focus on multiple angles and granted the insights to understand both sides of the process of commerce-focused content creation.

In my spare time, I love to play music, travel, write fiction, dance tango, and cook. I also make a point to embrace the ‘hygge life’ at the end of each year to spend quality time with family and friends during the holiday season.

In 2020, I want to take some sewing classes, finally try paddleboarding, and enter a screenwriting contest.
Content Types
Article, Blog Post, Ebook, Social Copy, Website Copy, Interview, Case Study, Ad/Promotional Copy, Video, Infographic Copy, Email Newsletter, Guide, Script, Commercial, Landing Page, Checklist
More Information
Zürich, Switzerland|German, English

Published Content

Blog Post
13 important phrases to know in your second language

This was one of the first pieces I wrote for EF back in 2017. It was written during a time I was studying German and realizing it’s always a good idea to know a few basic phrases that can help you build a foundation for further study later on.
Blog Post
The importance of STEAM education in high school

STEAM (science, technology, engineering, arts, and math) education is an update on the increasingly common focus of STEM within education and the modern workplace. Respected by Silicon Valley entrepreneurs and educators alike, this article explores why the STEM field requires a balance of the arts, especially for high school students.
6 key performance indicators (KPIs) for tour and activity providers

This was a guide I wrote for TrekkSoft’s customers. This was a brief introduction of how businesses could craft their key performance indicators (KPIs) while trying to market their business.

February 20th, 2018
How to build an effective marketing funnel

This is a straightforward guide to marketing. I wrote this for TrekkSoft in 2017. As with most of the content I produced for TrekkSoft, I understood that our readership wasn’t necessarily the most tech-savvy. And as small business owners from all over the world, they might not have studied Marketing or Business Management. These are real people. They’re just looking to be better at managing and marketing their business.

August 20th, 2017
Friendship: A steady stream of passing ships

This is a more personal example of my writing style. A simple essay that explores the ideas of love, friendship, and relationship.

May 26th, 2018
Where could science and technology take us in 30 years?

Written in 2019, this article explores four industries that are growing at rapid rates and are projected to become a major part of daily life over the course of the next three decades.
Blog Post
EF Academy

During my time with EF Academy, I managed the EF Academy Blog. I updated its branding, increased our readership, and oversaw content creation and production for our primary blog in English. I also advanced our efforts to eight additional blogs, training blog managers and creating content that was translated into several languages including Italian, German, Norwegian, and Russian. This link allows you to see the blog as of October 2019.

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