Sarah Farrer

Copy Editor, Copywriter

A multi-tasking, go-getting passionate and prolific writer, creator and blogger

A conceptual copywriter with over fifteen years’ experience writing copy for global giants, small start-ups, and everything in between.
Online or offline, Sarah works across the board creating punchy and persuasive content for B2C and B2B audiences that demands to be read. Clients say she grasps tones of voice quickly, and has a knack for fresh, playful and cliché-free copy. Whatever the medium or sector, she can help you find the right words to get your message across. And brings bags of energy and enthusiasm to every job.
Content Types
Article, Blog Post, Social Copy, Website Copy, Interview, Product Description, Case Study, Press Release, Ad/Promotional Copy, Direct Mail, Script, Corporate Video, Product Video, Narrative Video, Landing Page
More Information
Bournemouth University, MA Screenwriting
Cardiff University, BA (Hons) English literature
Amersham, UK|English

Published Content

Samsung The Domestics videos

I worked as part of the creative team at Iris behind Samsung's The Domestics series. Featuring comedians Katherine Ryan and Joel Dommett, each episode used a funny and relatable domestic situation to introduce an appliance from Samsung's Domestic Appliance range.

June, 5 2018
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Ad/Promotional Copy
British Heart Foundation advertorial

An advertorial in various wedding magazines to promote British Heart Foundation's Give in Celebration fund as a wedding gift list.

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Direct Mail
Inghams email

A series of targeted emails aimed at Inghams customer base promoting their range of European Lakes & Mountains holidays.

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Website Copy
David Austin Roses website copy

Working closely with the design agency, the brief was to overhaul the David Austins Roses website, giving the site a premium but more modern feel.

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Direct Mail
Samsung Members email

A series of marketing collateral to support the launch of a new Samsung app aimed at Samsung's existing mobile customer base. This email was one of many targeted emails to a specific segment of the customer base who use A3 and A5 handsets. The Samsung Tone of Voice was flexed slightly for these comms to reflect the younger audience group.
Blog Post
Over 120,000 refugees living in the UK have the legal right to work here. They want to work here. But with so many barriers to employment, 64 per cent of them are unemployed. London charity Breaking Barriers is on a mission to change this.

Every month Virgin commissions writers to produce short, medium and long articles around a series of themes which shows their finger is on the pulse of current trends. The theme for August 2018 was Breaking Barriers. The brief was to highlight the efforts of thought-leaders and forward-thinking businesses who are breaking down barriers to employment. My article put the spotlight on one ground-breaking charity who are helping refugees in London find meaningful employment and make a valuable contribution to our country.

August, 28 2018
Blog Post
How a localised motor industry could transform Africa

Every month Virgin commissions writers to produce short, medium and long articles around a series of themes which shows their finger is on the pulse of current trends. The theme for October 2018 was Smarter Travel. The brief was to look at how new innovations in travel are bringing people closer together and helping to create communities all over the world. I had two medium articles commissioned. This one looks at how one entrepreneur has built an African vehicle for the needs of Africans with the wider aim of connecting millions of people across the continent.

October, 26 2018
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