Sarah Burt

Content Strategist, Copy Editor, Copywriter, Editor, Ghostwriter, Writer, Managing Editor

Creative Wordsmith who loves telling brand stories

If I had to pinpoint the moment when I first knew that I wanted to be a writer, I would say it was somewhere between my first misguided love poem in the fifth grade and when I discovered Hemingway as a high school freshman. Luckily, it did not take me long to realize that my niche was not clichéd lines about the sorrows of unrequited elementary school love or heroic tales of bullfighters and fishermen.

I fell into copywriting as a poor English graduate student. Freelance writing and editing provided me a means of making money to feed my literature and espresso habit. Though I didn’t know it at the time, telling brand stories would soon become my passion. I may never write the next great American novel, but I’ll be damned if I can’t write compelling copy about septic tanks (or gated golf communities or churros…).

One of my favorite roles as a writer is the one which lets me help others find the words when they can’t. Nothing makes me happier than handing clients copy that uses just the right words to communicate all of the things that they wanted to say.

When I’m not dabbling in the written word, I enjoy cycling and drinking bourbon, though not at the same time. (That’s dangerous.)
Content Types
Article, Blog Post, Case Study, Ebook, Guide, Infographic Copy, Landing Page, Press Release, Product Description, Social Copy, Website Copy, Whitepaper
More Information
Florida Gulf Coast University, Master of Arts
St. Petersburg, FL|English

Published Content

Facebook Ads Placement: A Simple Guide to Getting It Right

The goal for this article was to create a compelling and education piece aimed at helping small business marketers understand Facebook ad placement and how to leverage different placements to achieve their social media advertising goals.

August, 31 2016
Four Ways to Battle Facebook Ad Fatigue
August, 15 2016
The Best Way to Use Facebook Lookalike Audiences to Reach More Leads
June, 24 2016
4 Ways to Use Facebook Custom Audiences to Increase Sales
May, 12 2016
4 Steps for Measuring Facebook Ad Effectiveness
April, 18 2016
A Guide to Effective Facebook Ads Targeting
March, 22 2016
4 Tips to Develop Facebook Ads Content That Converts
February, 5 2016
How to Create Your Facebook Ads Strategy
January, 20 2016
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