Sera Deniz

Content Strategist, Copy Editor, Copywriter, Ghostwriter

I help service-based entrepreneurs, startups and small businesses win customers through persuasive copy that speaks to your ideal reader in your unique voice.

Ever since I was a little girl I had a passion for dance.

My favourite style was jazz: quick, upbeat, sharp, flashy and fun. Jazz attacks each move with a smile and a flare, forcing people on the edge of their seats, bopping along.

But regardless of whether it’s ballet or hip-hop, mime or swing, set to music or silence; dance is a storyteller. Movement becomes the language while the body it’s medium for the story to emerge. It evokes a feeling and has the power to inspire awe or take your breath away.

And that is exactly what a superior storyteller does.

So as I grew older I traded my dancing shoes for a diploma and now I am lucky enough to help entrepreneurs, small businesses and creatives build relationships, in still trust and drive results with charismatic, compelling and creative copy and strategy.

Instead of jazz hands and high kicks, I use stellar communication, creative storytelling and digital tools to invoke a feeling and inspire awe from my desired audience- all with a smile and a flare only a former jazz dancer would know.

So, whether I’m planning strategy, crafting copy, designing collateral, managing social media, directing campaigns, engaging prospects or coordinating events, I believe in the power of storytelling.

No matter what, I keep my passion for storytelling front and centre and it’s apparent in everything I do.

~~

I write persuasive copy that speaks directly to your ideal reader, in your unique voice. I take the guess work out of your content strategy, and I help you avoid business burnout by enabling you to spend more time growing rather than obsessing over your business.

If you're ready to take the yawn out of your copy, the guess work out of your content and the overwhelm out of your content strategy, then let's chat.
Categories
Content Types
Article, Blog Post, Whitepaper, Social Copy, Website Copy, Case Study, Press Release, Infographic Copy, Email Newsletter, Guide, Landing Page, Checklist
More Information
George Brown College, Special Event Management
Sheridan College, Business Marketing
Toronto, ON, Canada|English
Publications
N/A

Published Content

6
thestoryarchitect.com
Article
How to Thrive at Trade Shows: Work with, Not Against the Many Personalities

When you engage with hundreds of individuals in a day it can be challenging to navigate. Every individual has a different personality and buying behaviour. This will influence their thought process, actions, and decisions. If you’re able to recognize their needs, behaviour and expectations and then alter your communication in 30 seconds flat- you win. If you know how to cater to the most common personalities, you’ll have greater trade show success and never miss your target in another encounter ever again.

February 21st, 2019
thestoryarchitect.com
Article
Skip Ad: The Future of Brand Creativity

You can skip this ad in 5, 4, 3, 2, 1… Skip Ad. The first chance we get to hit that “skip” button we do. Advertising has always been something we don’t want but rather something that gets in the way of what we want. But, while nine out of ten people who can skip an ad do, new studies show that pre-roll ads are among the most effective forms of digital marketing.

November 1st, 2018
thestoryarchitect.com
Article
Why Use More Words When Less Words Do Trick?

Great messaging really is a process and is not as easy to accomplish as one may think. Naturally, we want to convey as much information as possible and as fast as we can. But, your audience is in their own headspace so the easiest way to connect with them is usually the simplest.

July 5th, 2018
selectcom.ca
Blog Post
Why Customer Service Matters to Us, and to You.

Every company claims to make customer service a number one priority, but that promise often falls flat. Yet this is an area that SelectCom has consistently prioritized in its operations, and an area that we believe makes us stand apart from the “Telecomopolys”. And we do this because we learned a very important thing about Canadian customers.

November 1st, 2017
selectcom.ca
Blog Post
Make Conference Calls Less Painful

Traditionally, face-to-face meetings was the standard to which we based professional communication. But as more companies increase remote and flexible working teams, decrease meeting and travel-related costs and reduce commutes, alternative meeting formats such as teleconferencing make sense.

November 15th, 2017
selectcom.ca
Blog Post
Business Owners: How’s your Work-Life Balance?

It’s no secret entrepreneurs love what they do but often struggle with achieving work-life balance- that idyllic goal of spending time with family and friends, on personally fulfilling activities, while also getting enough sleep, eating a balanced diet and exercising to maintain a well-rounded life. The work-life balancing act is the bane of every entrepreneur’s existence. That’s why we’ve curated this how-to guide to effectively manage (and master) your work life for a more balanced home life.

November 22nd, 2017
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