I help service-based entrepreneurs, startups and small businesses win customers through persuasive copy that speaks to your ideal reader in your unique voice.
When you engage with hundreds of individuals in a day it can be challenging to navigate. Every individual has a different personality and buying behaviour. This will influence their thought process, actions, and decisions. If you’re able to recognize their needs, behaviour and expectations and then alter your communication in 30 seconds flat- you win. If you know how to cater to the most common personalities, you’ll have greater trade show success and never miss your target in another encounter ever again.
You can skip this ad in 5, 4, 3, 2, 1… Skip Ad. The first chance we get to hit that “skip” button we do. Advertising has always been something we don’t want but rather something that gets in the way of what we want. But, while nine out of ten people who can skip an ad do, new studies show that pre-roll ads are among the most effective forms of digital marketing.
Great messaging really is a process and is not as easy to accomplish as one may think. Naturally, we want to convey as much information as possible and as fast as we can. But, your audience is in their own headspace so the easiest way to connect with them is usually the simplest.
Every company claims to make customer service a number one priority, but that promise often falls flat. Yet this is an area that SelectCom has consistently prioritized in its operations, and an area that we believe makes us stand apart from the “Telecomopolys”. And we do this because we learned a very important thing about Canadian customers.
Traditionally, face-to-face meetings was the standard to which we based professional communication. But as more companies increase remote and flexible working teams, decrease meeting and travel-related costs and reduce commutes, alternative meeting formats such as teleconferencing make sense.
It’s no secret entrepreneurs love what they do but often struggle with achieving work-life balance- that idyllic goal of spending time with family and friends, on personally fulfilling activities, while also getting enough sleep, eating a balanced diet and exercising to maintain a well-rounded life. The work-life balancing act is the bane of every entrepreneur’s existence. That’s why we’ve curated this how-to guide to effectively manage (and master) your work life for a more balanced home life.