Shanea Patterson

Copy Editor, Copywriter, Editor, Ghostwriter, Writer

Wordsmith, B2B copywriter, and certified content marketing specialist with a knack for writing SEO content about business, finance, and marketing

Are you looking for well-researched, captivating blog posts and articles that get customers engaged?

Are you looking for a writer who can help you transform the customer experience, gently guiding your prospects toward the sale?

Do you need carefully crafted web content that drives customer loyalty and increases overall revenue?

You’ve come to the right place.

With more than 10 years of writing and editing experience, I have the right combination of writing, researching, and editorial skills. My copy is clear, compelling, and always on time.

I'm passionate about crafting amazing content because I love the written word and have been honing my craft for more than a decade.

My areas of expertise include: marketing strategies, marketing metrics, KPIs, buyer personas, branding, consumer behavior, social media, new product development, sales, innovation; entrepreneurship, business management, leadership, technology, HR management, communication, work-life balance, organizational culture, corporate communications, growth strategy; investment strategies, insurance, credit and asset management, budgeting, tax planning, retirement planning, and other topics related to personal and business finance.

So if you need blog posts, articles, web content, white papers, case studies, or eBooks on anything that falls within the scope of my specialties, I can help.

I’ve written for clients like:

Esurance,
8x8,
Lorex,
Aspect,
OnDeck,
Anthem Blue Cross Blue Shield,
Amway,
LifeLock,
Caring.com,
ConferenceCalling.com,
Lorex Technology,
Joshua Cooper Ramo,
800numbers.net,
CustomerFX Corp,
Mitu.com,
AppleRubber.com,
DDC FPO,
OnDeck,
and more.

I've also been published on USA Today, SmallBizDaily.com, and in Overture Global Magazine.

I can create compelling content that engages your target audience, boosts conversions, and drives leads. I look forward to working with you!
Categories
Content Types
Blog Post, Article, Case Study, Ebook, Website Copy, Whitepaper, Buyers Guide, Ad/Promotional Copy, Direct Mail, Email Newsletter, Presentation, Checklist, Landing Page
More Information
New York University, Master of Science, Professional Writing
Mercy College, Bachelor of Arts, English
Poughkeepsie, NY, USA|English
Publications
N/A

Articles & Blog Posts - Business & Entrepreneurship

58
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Article
The Impact of Artificial Intelligence on Cybersecurity.pdf

Cybersecurity experts and cybercriminals alike are using artificial intelligence (AI) and machine-learning tools to protect and steal data respectively. Because AI and machine learning (ML) are still so new, some believe that AI is a double-edged sword for many companies because machine-learning algorithms and other types of AI use "training" data to learn how to respond to different situations. That's why it's important for you to learn more about using AI to your advantage to protect yourself, your company and/or your family. Let's take a look at a few trends regarding the impact of artificial intelligence on cybersecurity.

February, 15 2019
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Article
5 Best Software Programs for Small Businesses in 2019.pdf

Running an enterprise level business can be stressful and often takes up much more time than anticipated. But with applications made just for larger enterprises, you can streamline processes and make running things a bit less hectic. Enterprise level software applications made just for companies like yours are helping businesses solve their problems left and right. Want in on the action? Here are five of the best software programs for enterprise-level businesses in 2019.

February, 15 2019
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Article
Small Business vs. Big Business - How One Drives the Other and What You Can Do To Compete.pdf

Compares the difference between small businesses and large businesses and discusses how small businesses can compete using Serve Core.

February, 15 2019
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Article
How to Use the Cloud to Make Your Business More Sustainable.pdf

Eco-friendly companies are always looking for ways to cut down on waste and reduce their carbon footprint. Setting up a cloud contact center can help your company cut down on costs and make your agents better collaborators and communicators. But setting up a cloud contact center usually comes with high costs and a hard-hitting environment impact. A cloud contact center with integrated IVR systems is a good alternative to traditional systems because it can centralize customer engagement while requiring less unnecessary equipment and providing cloud-based storage. In this article, we take a look at the benefits of utilizing a cloud contact center and go over how to use one of the most talked-about technological advances today - the cloud - to create more sustainable systems.

February, 12 2019
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Blog Post
5 Ways to Make Security Work for Small Business.pdf

Blog post about how small businesses can benefit from hiring the services of a private security company (like Pacific Patrol Services) to keep employees safer.

January, 24 2019
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Article
5 Ways Chatbots Can Help Grow Your Business.pdf

Article discussing how chatbots can help you grow your business by enhancing customer service, improving productivity, reducing costs, and helping you take a proactive approach.

January, 17 2019
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Blog Post
How to Decide Whether Agile Innovation Methods Are Right For Your Team.pdf

Discusses how to tell whether agile innovation methods would benefit your HR department and employees.

January, 18 2019
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Article
How Agents and Chatbots Work Together to Deliver Better Customer Care.pdf

Discusses how agents and chatbots combined can create a transformative customer experience and enhance customer care.

January, 18 2019
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Article
5 Ways to Utilize Your Tech Infrastructure to the Fullest Extent.pdf

An organization's tech infrastructure allows them to optimize business performance and enables competitive advantage if that tech infrastructure is used to its fullest extent. Many organizations aren't aware of the variety of ways to get the most out of their infrastructure and so they lose that competitive advantage. But there are multiple ways to make sure your tech is working hard for you and that it delivers in areas it's supposed to. However, without proper setup, adoption, and training, innovative solutions can go underutilized by businesses. Here are five ways you should be using your tech infrastructure to the fullest extent.

January, 17 2019
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Article
4 Growth Hacks to Rev Up Your Business.pdf

Discusses four ways to grow your business by using social media, content marketing, and a good POS software to streamline sales.

January, 14 2019
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Article
4 Tips to Jumpstart Your Sales.pdf

Leading a company sales department is one of the most difficult parts of managing a business. If your company's been suffering from poor sales over the last few quarters, finding ways to jumpstart your sales is essential if you want your company to start seeing growth and an increase in revenue. There are tons of ways to jumpstart your company's sales. Here's a collection of techniques and tools for generating more sales at a faster rate.

January, 11 2019
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Article
5 Benefits A Cloud Contact Center Can Bring Your Business In 2019.pdf

Discussing how a cloud contact center can benefit your business including reduced IT costs, enhanced customer experience, and scalability.

January, 10 2019
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Article
10 Ways Growing Companies Can Be More Productive.pdf

Describes how growing companies can be more productive by upgrading to the latest technology, among other things.

January, 9 2019
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Article
5 Ways Migrating These Services Into the Cloud Can Vastly Improve Your Business.pdf

Discusses how migrating certain services to the cloud can improve your business through increased flexibility, reduced IT costs, improved reliability, better collaboration and easy integration.

January, 9 2019
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Article
How to Set Up An Amazingly Efficient Customer Support Department.pdf

Discusses how best to set up a customer support department that's efficient and that sets you up for success.

January, 9 2019
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Article
5 Ways Organization Improves Employee Satisfaction and Business Performance.pdf

Discusses five ways organization can help improve employee satisfaction and business performance by reducing employee burnout, improving customer service, increasing efficiency, and creating more opportunities to grow.

January, 6 2019
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Article
The Benefits of a BT Messaging Service for Both Agent and Customer Experience.pdf

Discusses several benefits of implementing a BT (business text) messaging service for your agents and your customers.

January, 2 2019
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Article
5 Ways Outsourcing Can Benefit Your Business.pdf

Article discussing the top five benefits of outsourcing, including cost-savings, flexibility, and scalability.

January, 2 2019
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Article
Four Implications of Rising Fuel Costs to Freight Transportation and What It Says About the Future of the Industry.pdf

Discusses what the impact of rising fuel costs will be as well as what the future of the freight transportation industry looks like.

January, 1 2019
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Article
8 Ways to Save Time and Expense When Hiring External Consultants.pdf

Article discussing eight ways to save yourself some time and money when you're thinking of hiring an external consultant.

December, 31 2018
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Article
How Unified Messaging Works To Streamline Business Communications.pdf

Discusses how to use unified messaging to streamline business communications using a UCaaS platform.

December, 29 2018
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Article
How Unified Messaging Services (UMS) Can Streamline Communications.pdf

Discusses how unified messaging services (UMS) can streamline business communications using tools like video conferencing, mobile apps, and virtual meetings.

December, 29 2018
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Article
How Exchange Unified Messaging Can Enhance Business Communications.pdf

Describes how unified messaging can improve business communications by providing features like call answering, auto attendant, and voicemail preview.

December, 29 2018
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Article
VoIP vs. Landline - Which Is Better for Business_.pdf

An article comparing the differences between VoIP and landline phone systems for business communications, helping you determine the best choice for you.

December, 27 2018
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Article
How AWS VoIP Gateway Can Simplify Operations.pdf

Discusses how AWS (Amazon Web Services) VoIP gateway can simplify overall business operations with features like online meetings, business SMS, online administration, and auto attendant, among others.

December, 28 2018
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Article
How Can a Non-Fixed VoIP Phone Number Boost Business Communications.pdf

Discusses what a non-fixed VoIP phone number is and how it can boost business communications both internally and externally.

December, 27 2018
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Article
What to Look For When Searching for Cheap VoIP Service (And What to Avoid).pdf

Discusses what to look for when searching for an affordable VoIP service (such as call recording, call waiting, and auto attendant), as well as what to avoid.

December, 27 2018
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Article
Top 5 Business Outsourcing Benefits.pdf

Discusses the top five benefits of outsourcing customer service for small and medium-sized businesses using CCaaS, UCaaS, and VoIP solutions.

December, 21 2018
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Article
How Sending a Video Text Using UCaaS Can Improve Customer and Agent Experience.pdf

How using business text messaging using a platform like a unified communications as a service (UCaaS) platform can improve both the customer and the agent experience.

December, 20 2018
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Article
How Office 365 Unified Messaging Integration Can Benefit Your Business.pdf

Describes how integrating Office 365 Unified Messaging with your current UCaaS provider can benefit your business through increased productivity.

December, 18 2018
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Article
Virtual Office Analytics Can Help You Identify and Process Unreturned Calls in IPBX And Here's How.pdf

Describes how you can use Virtual Office analytics to identify and process unreturned calls in IPBX so you don't lose out on potential sales.

December, 19 2018
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Article
How to Fill Out a Bill of Lading.pdf

Discusses how to fill out a bill of lading, a legal document that must be filled out before a freight shipment is hauled.

December, 16 2018
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Blog Post
6 Ways Business Owners Are Turning to Digital Tools to Save Time.pdf

Blog post describing how business owners are turning to digital tools - like email marketing, CRMs, materials estimators, and social media - to save time.

December, 15 2018
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Article
5 Ways A Company Messaging App Can Improve Productivity and Team Collaboration.pdf

Covers the ways a company messaging application can improve productivity and team collaboration.

December, 14 2018
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Article
5 Ways Unified Messaging Is Better For Your Business Than Instant Messaging.pdf

Discusses why instant messaging is outdated and why unified messaging is a better alternative for your business.

December, 14 2018
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Article
5 Ways to Boost Business Relationships.pdf

Discusses five ways to boost business relationships, including serving more than you sell, being consistent, and finding ways to share useful knowledge.

December, 12 2018
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Article
How to Handle Privileged Communications Using Cloud-Based Solutions.pdf

Discusses how best to handle privileged communications using cloud-based solutions, like CCaaS, UCaaS, and VoIP.

December, 6 2018
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Article
5 Ways Technology is Influencing Today's Customer Experience.pdf

Discusses the ways technology has influenced today's online customer experience, making it easier to shop online.

December, 6 2018
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Article
The Benefits Contact Center Speech Analytics for the Customer Experience.pdf

Discusses the benefits of contact center speech analytics and how it can enhance the customer experience, as well as customer service.

December, 6 2018
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Article
The Benefits of a Customer Journey Contact Center and How It Enhances Customer Experience.pdf

Discusses the benefits of a customer journey contact center and how it enhances the overall customer experience.

December, 6 2018
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Article
What's a Contact Center Services Learning Module and How Can It Help Improve the Customer Experience_.pdf

Describes what a contact center services learning module is and how it can improve the customer experience (CX).

December, 3 2018
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Article
Why You Need to Establish and Maintain a Knowledge Base and How to Do It.pdf

Discusses the importance of establishing a knowledge base and keeping it up-to-date so that customers, prospects, and employees can find information quickly and easily.

November, 30 2018
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Article
7 Productivity Tips for Growing Businesses.pdf

Discusses ways to increase your team's productivity, such as using better collaboration tools, having shorter meetings, and tracking your team's performance.

November, 28 2018
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Article
5 Ways a Call Center Dashboard Can Improve Your Customer Service.pdf

Discusses the ways a call center dashboard can help you improve the quality of customer service you provide to potential customers.

November, 26 2018
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Article
7 Ways to Get the Most Out of Your Call Center Software.pdf

Discusses how to get the most out of your call center software by choosing the right communication channels, integrating your CRM, using contact center analytics, and more.

November, 26 2018
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Article
6 Productivity Tips for Growing Businesses.pdf

Discusses several ways companies can increase productivity, including mastering time management, eliminating paper, setting goals, and using a conference calling platform.

November, 22 2018
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Article
5 Tips to Improve Your Customer Effort Score.pdf

Discusses ways to improve your customer effort score and overall customer satisfaction by streamlining support channels, assessing your current processes, and making it easy for the customer, etc.

November, 21 2018
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Article
5 Benefits of A Work From Home Call Center and How You Can Manage It From Anywhere.pdf

Discusses the benefits of a work from home call center.

November, 20 2018
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Article
5 Ways to Build Effective Networks - A Business Owner's Guide .pdf

Discusses five ways to build an effective business network, including using social media, focusing on helping others, and networking every day.

November, 17 2018
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Article
5 Things to Know About SIP Trunking Equipment And How It Can Benefit Your Business.pdf

Describes how session initiating protocol (SIP) trunking equipment can benefit your business, including increased reliability, easier scalability, and cost-savings, among others.

November, 16 2018
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