Shannon Titus

Content Strategist, Copy Editor, Copywriter, Editor, Ghostwriter, Writer

Development & Marketing Pro w/ 15+ Yrs. Experience, Specializing in Content Strategy/Creation

Data-driven content marketing professional with an established background in strategic planning, budgeting, content strategy and execution, writing/editing, collateral development, branding, advertising, PR, website management, SEO/SEM, demand generation, product launches, and event management. Powerful and persuasive communicator who is highly creative, adaptive, organized, and results-oriented.
Content Types
Blog Post, Whitepaper, Ebook, Social Copy, Website Copy, Interview, Product Description, Case Study, Press Release, Ad/Promotional Copy, Direct Mail, Infographic Copy, Email Newsletter, Guide, Presentation, Script, Live Event, Narrative Video, Landing Page, Checklist
More Information
Lewis & Clark College, B.A. English Literature and Creative Writing
Reno, NV, USA|English

Published Content

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Press Release
Press Release_Intersperse.pdf

Press release that I wrote in combination with completing Press outreach, scheduling briefings with the press and the Intersperse Manager Product Manager, and PR follow up for maximum placement opportunities.
Blog Post
How Baby Boomers Will Make or Break Your Home Care Agency

I interviewed Ms. Kung extensively and ghostwrote this Blog post. This post was highly trafficked and drove hundreds of downloads soon after publishing. Please note: Unfortunately, it looks as though ClearCare has a broken download link within this post.

April 27th, 2015
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Landing Page
Landing Page_ClearCare.pdf

This landing page was part of a much larger campaign with the goal of increasing customer loyalty and generating leads. I not only wrote this copy, but also project managed a graphic designers and art directed the piece to conform to brand standards as well as wrote ads and thank you pages to accompany this piece.

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I wrote and art directed this highly technical guide to position Clustrix as a thought leader as well as for use as an offer for a variety of lead generation programs (email marketing, social, advertising, etc.).

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I developed this presentation as part of the Webinar program, for which I managed 23 Webinars annually. I set strategy and conducted market and competitive research to set topic and speaker engagement, promotions, and content development. Webinars were the #1 lead source for lead-to-sales conversions. I attracted 2000 registrants on average and drove consecutive record breaking Webinars in terms of number of registrants (over 6000 for this particular Webinar), attendee rates, lead quality, and CPL. Through this and other presentations, I drove 150% growth of Webinar registration and decreased CPL by 75% in one year. I also generated increasing numbers of top tier leads 112% on average in the same period.

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This guide was used for various marketing purposes: offer for various lead generation programs (advertising, email marketing, etc.), blog content, webinar presentation, and others. This, and many, of my guides consistently drove the highest lead quantity and lowest “high-value lead” CPL.

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Ad/Promotional Copy

I wrote, art directed, and project managed the delivery of this technical data sheet targeted at the Dev/Ops audience. This was a heavily used piece that was used for lead generation and prospecting.

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Ad/Promotional Copy
Research Report_Lyris.pdf

This report was based on a multi-stage, multi-pronged survey project that positioned Lyris as a trusted thought leader, drove leads at three separate stages, and provided invaluable market research data that was used by C-level executives, Sales, Product, and Investor Relations departments. Results showed that a key lead quality metric surpassed any other marketing program to date by three times.

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Ad/Promotional Copy

This ad was one of a series of ads that promoted high-end visual effects solutions and the launch of the desktop solution (combustion) to visual effects studios creating commercials and film. Through this piece and others, I attracted 1200 prospects at the formal launch at SIGGRAPH trade show and drove 7000 downloads of demo software within a three month period from launch. Discreet’s high-end, advanced systems visual effects product line, which is the group I lead, generated as much as 60% of Discreet’s revenue and dominated its market segment with a 70% market share.

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