Development & Marketing Pro w/ 15+ Yrs. Experience, Specializing in Content Strategy/Creation
Press release that I wrote in combination with completing Press outreach, scheduling briefings with the press and the Intersperse Manager Product Manager, and PR follow up for maximum placement opportunities.
I interviewed Ms. Kung extensively and ghostwrote this Blog post. This post was highly trafficked and drove hundreds of downloads soon after publishing. Please note: Unfortunately, it looks as though ClearCare has a broken download link within this post.
This landing page was part of a much larger campaign with the goal of increasing customer loyalty and generating leads. I not only wrote this copy, but also project managed a graphic designers and art directed the piece to conform to brand standards as well as wrote ads and thank you pages to accompany this piece.
I wrote and art directed this highly technical guide to position Clustrix as a thought leader as well as for use as an offer for a variety of lead generation programs (email marketing, social, advertising, etc.).
I developed this presentation as part of the Webinar program, for which I managed 23 Webinars annually. I set strategy and conducted market and competitive research to set topic and speaker engagement, promotions, and content development. Webinars were the #1 lead source for lead-to-sales conversions. I attracted 2000 registrants on average and drove consecutive record breaking Webinars in terms of number of registrants (over 6000 for this particular Webinar), attendee rates, lead quality, and CPL. Through this and other presentations, I drove 150% growth of Webinar registration and decreased CPL by 75% in one year. I also generated increasing numbers of top tier leads 112% on average in the same period.
This guide was used for various marketing purposes: offer for various lead generation programs (advertising, email marketing, etc.), blog content, webinar presentation, and others. This, and many, of my guides consistently drove the highest lead quantity and lowest “high-value lead” CPL.
I wrote, art directed, and project managed the delivery of this technical data sheet targeted at the Dev/Ops audience. This was a heavily used piece that was used for lead generation and prospecting.
This report was based on a multi-stage, multi-pronged survey project that positioned Lyris as a trusted thought leader, drove leads at three separate stages, and provided invaluable market research data that was used by C-level executives, Sales, Product, and Investor Relations departments. Results showed that a key lead quality metric surpassed any other marketing program to date by three times.
This ad was one of a series of ads that promoted high-end visual effects solutions and the launch of the desktop solution (combustion) to visual effects studios creating commercials and film. Through this piece and others, I attracted 1200 prospects at the formal launch at SIGGRAPH trade show and drove 7000 downloads of demo software within a three month period from launch. Discreet’s high-end, advanced systems visual effects product line, which is the group I lead, generated as much as 60% of Discreet’s revenue and dominated its market segment with a 70% market share.