Creative Writer & Meticulous Editor
If we must still say “content is king,” why not turn to a real king – King Henry VIII specifically – to teach us all about it?
Ready for the fight of your life? Use this Game of Thrones guide to create ruthless content that resonates with your target audience and keeps them coming back for more year-round.
They might take more duck-face selfies in one day than most would in a lifetime, but you’ve got to hand it to those Kardashians… they sure know how to build a brand.
12 ways small business owners can turn into serious content marketers.
Want to write the type of content that makes your readers say "wow"? Check out the ideas and sites below that can help your content go from ordinary to epic!
These four easy writing tips will help you clean up your content, wrap it up in a neat little bow, and present it proudly to the world without fear.
Shoppers are no longer on a linear journey. Today, the path to purchase moves from touch point to touch point — and back again — at a dizzying speed that wasn’t even fathomable a couple decades ago. And while this might seem like the old playground taunt of you can’t catch me, it’s actually the opposite.
Have you been a little selfish with your customers lately? Ignoring their needs, not listening to their desires, or just flat-out hoping to move from zero to sale with little to no effort on your part?
You may not have much in your piggy bank these days, but that doesn’t matter. Effective marketing IS possible with a small budget.
A couple weeks ago, a clown started showing up in the small town of Wasco, California just after dark. That’s right, a clown.
If you’re a creative who's having a hard time pricing your services correctly, here are a few things to consider that can help.
As we all know, regular customers equal regular revenue. But if you go a bit deeper than that, you also know that regulars often become brand advocates who get you the coveted word-of-mouth promotion you desire, both in-person and online.
There’s nothing worse than feedback that creates more confusion than clarity. You’re frustrated, your freelancer is frustrated, and every miscommunication only pushes your timeline back further.
Despair. Defeat. Death. These things probably come to mind when you think of Game of Thrones, but what about in relation to your business?
If you're ready for some no-bullshit logo design tips that'll result in a logo you'll love (and your target market will too), you'll find everything you need right here!
The 7 Habits of Highly Effective People? Pshh. That’s so 80s. There’s another, albeit highly unlikely, source I think you could learn a whole lot more from.
I've been noticing business owners exhibiting some of Shane's most undesirable characteristics. Are you one of them?
Fun and informative site content written for PURE Grips to highlight their unique products.
Benefit-focused site content for Scott's Marketplace written to attract new sellers.
'About Us' page content for e-commerce site Scott's Marketplace.
Landing page content that appeals to the company's target market of commercial investors.
Fun, personable social media/ad copy written for a lifestyle blog to attract a male audience aged 25-45.
Social media and Facebook ad copy for a lifestyle blog. Written in the brand's witty, humorous voice to appeal to a female demographic of 25-45.
There are a lot of factors that go into making sales online (great user experience, fair pricing, enticing images, etc.), but your product description is a major player in this process and shouldn’t be ignored or rushed through.
You won’t know what works for you till you try it, and just like a physical location, customers won’t show up if they don’t know you’re there.
Take advantage of the indoor sabbatical we call summer by devoting your time and energy to promoting your products instead.
You’ve set up your online shop and now you’re just kicking back and waiting for the orders to come rolling in.
We’re nearly drowning in a sea of sameness when publishing content -- so how can you get your blog posts the attention they deserve?
Learn how to write irresistible headlines that grab the attention of your readers with the equivalent of a literary one-two punch.
You might write better than Edgar Allan Poe on a bad day, but that doesn’t mean you can just slop words onto a page and expect to be flooded with readers.
Why is ephemeral content so damn irresistible? Because it plays on the apparently severe case of FOMO — fear of missing out — that’s constantly running through all of us.
Check out four steps to make sure you know how to smoothly, and suavely, handle the criticism that's (inevitably) going to come your way during your journey as a business owner.
Pretty much every age range is pinning their pants off -- isn't it time you got in on this action?
Not seeing the results you want from your Facebook ads? Then it’s probably time you looked a little more closely at the words you’ve been using in them.
Here are 10 Halloween marketing ideas you can use to encourage immediate purchases from your existing (and new!) customers to help you make a killing in October.
Experiential marketing may have a buzzword-sounding name — but it’s really nothing more than marketing in real time that encourages consumer interaction.
Not getting the holiday sales you thought you would this month? It might be due to the holiday spirit, or rather, its lack thereof from your marketing plan.
Screw sugarplums... dollar signs are what's dancing in every business owner's head this holiday season.
Fall gives us cooler weather, pumpkin-spice lattes, and perhaps the greatest gift of them all: the holiday shopping season.
Lock the doors and draw the shades because 13 eerily effective Halloween marketing tips for online sellers are coming for you right now.
November is a big month for small business owners. There’s Thanksgiving, Black Friday, and Small Business Saturday — all stuffed together in a three-day span. (Not unlike a small-business turducken.)
If you want more holiday shoppers this year, creating and promoting a social media contest now will help you see the increase in traffic you want.
A remote team brings unique challenges that your company might not expect. Use this plan of attack to keep your employees engaged no matter where they are working from each day.
With roughly 2 million super commuters in the United States, it’s clear that killer commutes have become a serious, time-sucking problem.
A killer commute is enough to make anyone reconsider their employment situation.
All your coworking space questions answered. (And then some!)
So you're newly unemployed and feeling lost? Don't panic. Here's a plan of attack for your first jobless week.
If getting laid off is cool, consider me Miles Davis.
After six years with the same company, I was completely unprepared for life without a job. Or a steady paycheck. Or healthcare benefits.
Ah, lumbersexuals, a type of guy defined by the always-reliable Urban Dictionary as: "A sexy man who dresses in denim, leather and flannel and has a ruggedly sensual beard."