Shannon Willoby

Content Strategist, Copywriter, Editor, Ghostwriter, Writer

Creative Writer & Meticulous Editor

With 13 years of professional writing and editing experience, I know how to make content (and brands!) stand out. My work has been featured on SEMrush, Elite Daily, Redbook, MSN, Thought Catalog, BuzzFeed, Business2Community, MarketingProfs, Small Business Bonfire, Linkedin Pulse, Social Media Today, FOREVER 21 and more.
Content Types
Blog Post, Buyers Guide, Ebook, Product Description, Script, Website Copy, Ad/Promotional Copy, Article, Guide, Infographic Copy, Landing Page, Press Release, Social Copy, Whitepaper
More Information
Arizona State University, BA English Literature
Scottsdale, AZ, USA|English

Content Marketing

Blog Post
The Kardashian Method of Content Marketing

They might take more duck-face selfies in one day than most would in a lifetime, but you’ve got to hand it to those Kardashians… they sure know how to build a brand.

August 5th, 2014
Blog Post
12 Ways to Become Insanely Good at Content Marketing

12 ways small business owners can turn into serious content marketers.

January 2nd, 2018
Blog Post
Cutting the Crap: Real Advice for Creating Epic Content

Want to write the type of content that makes your readers say "wow"? Check out the ideas and sites below that can help your content go from ordinary to epic!

July 22nd, 2014
Blog Post
Everyone’s a Writer: How to Skyrocket Your Writing Skills in 4 Easy Steps

These four easy writing tips will help you clean up your content, wrap it up in a neat little bow, and present it proudly to the world without fear.

March 5th, 2018


Blog Post
12 Reasons Your Online Shop Is Failing (And What You Can Do About It)

You’ve set up your online shop and now you’re just kicking back and waiting for the orders to come rolling in.

September 13th, 2018
Blog Post
Summer Slump? 3 Sizzling Ways to Kick Your Sales Up a Notch

Take advantage of the indoor sabbatical we call summer by devoting your time and energy to promoting your products instead.

August 3rd, 2017
Blog Post
34 Ways to Promote Your Online Shop Like a Pro

You won’t know what works for you till you try it, and just like a physical location, customers won’t show up if they don’t know you’re there.

September 25th, 2018
Blog Post
A Definitive Guide to Writing Damn-Good Product Descriptions

There are a lot of factors that go into making sales online (great user experience, fair pricing, enticing images, etc.), but your product description is a major player in this process and shouldn’t be ignored or rushed through.

September 10th, 2018
What Retailers Need to Know About the Journey of Today’s Shoppers

Shoppers are no longer on a linear journey. Today, the path to purchase moves from touch point to touch point — and back again — at a dizzying speed that wasn’t even fathomable a couple decades ago. And while this might seem like the old playground taunt of you can’t catch me, it’s actually the opposite.

May 1st, 2019
Blog Post
How to Market a Product When You're Broke as a Joke

You may not have much in your piggy bank these days, but that doesn’t matter. Effective marketing IS possible with a small budget.

April 30th, 2014
Blog Post
Creating Your Own “Wasco Clown” with Guerrilla Marketing

A couple weeks ago, a clown started showing up in the small town of Wasco, California just after dark. That’s right, a clown.

October 16th, 2014
Blog Post
How Customer Service Is a Lot Like Foreplay

Have you been a little selfish with your customers lately? Ignoring their needs, not listening to their desires, or just flat-out hoping to move from zero to sale with little to no effort on your part?

September 15th, 2018

Social Media

Blog Post
Why You Gotta Be So Rude? How to Handle Negative Social Media Feedback

Check out four steps to make sure you know how to smoothly, and suavely, handle the criticism that's (inevitably) going to come your way during your journey as a business owner.

September 17th, 2014
Blog Post
Should You Promote Your Products on Pinterest? These Stats Say YES!

Pretty much every age range is pinning their pants off -- isn't it time you got in on this action?

March 22nd, 2018

Seasonal Marketing

Blog Post
10 Halloween Marketing Ideas for Brick-and-Mortar Businesses

Here are 10 Halloween marketing ideas you can use to encourage immediate purchases from your existing (and new!) customers to help you make a killing in October.

September 29th, 2018
Blog Post
How to Give Your Customers an Unforgettable Experience

Experiential marketing may have a buzzword-sounding name — but it’s really nothing more than marketing in real time that encourages consumer interaction.

December 11th, 2018
Blog Post
Gettin’ Jolly with It: Holiday Marketing for Procrastinators

Not getting the holiday sales you thought you would this month? It might be due to the holiday spirit, or rather, its lack thereof from your marketing plan.
Blog Post
Fall Is Coming: A Seasonal Marketing Strategy for Small Business Owners

Fall gives us cooler weather, pumpkin-spice lattes, and perhaps the greatest gift of them all: the holiday shopping season.
Blog Post
Secrets to Holiday Sales: Statistics Every Business Owner Needs

Screw sugarplums... dollar signs are what's dancing in every business owner's head this holiday season.

November 20th, 2017
Blog Post
13 Eerily Effective Halloween Marketing Tips for Online Sellers

Lock the doors and draw the shades because 13 eerily effective Halloween marketing tips for online sellers are coming for you right now.

October 15th, 2018
Blog Post
22 Thanksgiving Marketing Ideas Your Customers Will Gobble Up

November is a big month for small business owners. There’s Thanksgiving, Black Friday, and Small Business Saturday — all stuffed together in a three-day span. (Not unlike a small-business turducken.)

October 22nd, 2018
Blog Post
3 Social Media Contest Ideas That Will Attract Holiday Shoppers

If you want more holiday shoppers this year, creating and promoting a social media contest now will help you see the increase in traffic you want.

December 4th, 2014

Small Business/Entrepreneur

Blog Post
Ultimate Feedback Guide: How to Decode Client Feedback to Deliver the Product They Want

Tired of client feedback and revisions eating away your income? Whether you’re a freelance writer, designer, developer, or marketer, feedback is an unavoidable part of the job, but it doesn’t have to be a profit killer.

May 28th, 2019
Know Your Worth: How to Price Your Services Correctly

If you’re a creative who's having a hard time pricing your services correctly, here are a few things to consider that can help.

May 15th, 2019
What Companies Need to Know About Generation Z

Gen Z is about to shake up everything you thought you knew about how to attract and retain talent.

May 28th, 2019
Blog Post
Is Your Business Headed for a Game-of-Thrones-Style Slaying?

Despair. Defeat. Death. These things probably come to mind when you think of Game of Thrones, but what about in relation to your business?

June 23rd, 2015
Ultimate Feedback Guide: How to Tell Your Freelancer Exactly What You Want

There’s nothing worse than feedback that creates more confusion than clarity. You’re frustrated, your freelancer is frustrated, and every miscommunication only pushes your timeline back further.

May 20th, 2019
Blog Post
No-Bullshit Advice for Choosing a Logo You’ll Love

If you're ready for some no-bullshit logo design tips that'll result in a logo you'll love (and your target market will too), you'll find everything you need right here!

May 12th, 2015
Blog Post
The 7 Habits Of Highly Effective Zombies

The 7 Habits of Highly Effective People? Pshh. That’s so 80s. There’s another, albeit highly unlikely, source I think you could learn a whole lot more from.

March 10th, 2014
Blog Post
Business Lessons from The Walking Dead: Don't Be a Shane

I've been noticing business owners exhibiting some of Shane's most undesirable characteristics. Are you one of them?

October 22nd, 2012

Website Content

PDF upload
Website Copy
Site Content for a Golf Grips Company

Fun and informative site content written for PURE Grips to highlight their unique products.

September 1st, 2017
PDF upload
Website Copy
Site Content for an Online Marketplace

Benefit-focused site content for Scott's Marketplace written to attract new sellers.

September 1st, 2018
PDF upload
Website Copy
'About Us' Content for an Online Marketplace

'About Us' page content for e-commerce site Scott's Marketplace.

PDF upload
Landing Page
Landing Page Content for a Commercial Real Estate Company

Landing page content that appeals to the company's target market of commercial investors.

December 18th, 2018

Social Media and Paid Ad Copy


Blogging Tips

Blog Post
Put a Little Pop (Culture) Into Your Blog Post and Get More Views

We’re nearly drowning in a sea of sameness when publishing content -- so how can you get your blog posts the attention they deserve?

August 27th, 2013
Blog Post
How to Get More Blog Post Readers (Immediately!)

You might write better than Edgar Allan Poe on a bad day, but that doesn’t mean you can just slop words onto a page and expect to be flooded with readers.

September 26th, 2018

Job Flexibility/Remote Employees

Blog Post
5 Surefire Ways to Keep Remote Employees Engaged

A remote team brings unique challenges that your company might not expect. Use this plan of attack to keep your employees engaged no matter where they are working from each day.

January 3rd, 2019
Blog Post
Killer Commutes: Concerning Statistics on the Upsurge of Super Commuters (Part 1)

With roughly 2 million super commuters in the United States, it’s clear that killer commutes have become a serious, time-sucking problem.

January 29th, 2019
Blog Post
Killer Commutes: Why Travel Times Will Only Get Worse for Super Commuters

A killer commute is enough to make anyone reconsider their employment situation.

January 31st, 2019
The Ultimate Guide to Coworking Spaces

All your coworking space questions answered. (And then some!)

March 15th, 2019

Career/Job Search

You Just Lost Your Job… Here’s What to Do Next

So you're newly unemployed and feeling lost? Don't panic. Here's a plan of attack for your first jobless week.

December 4th, 2018
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