Shar Owens

Content Strategist, Copy Editor, Copywriter, Ghostwriter, Technical Writer, Writer, Graphic Designer

Senior copywriter and content strategist with 15+ years of experience helping brands turn complex ideas into content that drives results. I specialize in UX- and SEO-driven strategies, long-form thought leadership, and high-impact copy across ads, social, and email. My experience spans B2B SaaS, financial services, marketing technology, event management, and ecommerce -- supporting product adoption, customer engagement, demand generation, and brand authority.

Thanks to my concise yet thorough responses to exam essay questions, teachers often suggested I consider writing textbooks for a living. In a way, my writing career began in high school. Since then, I’ve taken on roles that required both writing and promotion—whether it was preparing detailed financial reports and documenting processes for Fortune 500 companies or crafting engaging website copy and product descriptions for growing online businesses. Organizations I’ve worked with have consistently valued my ability to grasp complex concepts and creatively distill them into clear, compelling content tailored to the intended audience.

VERTICAL EXPERIENCE: SaaS, Technology, Finance, Marketing, Event Management, Ecommerce, Utilities, Manufacturing, Logistics, Professional Services, and Healthcare
Categories
Content Types
Article, Blog Post, Ebook, Website Copy, Product Description, Case Study, Press Release, Ad/Promotional Copy, Email Newsletter, Presentation, Page Layout, Interview, Buyers Guide, Whitepaper, Infographic, Social Media, Landing Page, Checklist
More Information
University of Michigan, BA - Economics - Finance
Omicron Delta Epsilon (The International Honor Society for Economics), Member
Canton, MI, USA|English
Publications

Endorsements

6

Financial Services, Lending & Business Finance

22

B2B SaaS: Event Management & MarTech

11

B2B SaaS Growth, Marketing & Revenue Strategy

4

Business Planning, Operations & Risk Management

15