Shar Owens

Content Strategist, Copywriter, Ghostwriter, Technical Writer, Writer

Versatile copywriter and content strategist with 15+ years of experience creating high-impact content that strengthens brand positioning and drives business outcomes. Skilled in developing UX- and SEO-optimized content strategies, managing editorial calendars, and collaborating with subject matter experts and C-suite executives to craft engaging, informative, and persuasive copy. Adept at translating complex concepts into compelling, accessible narratives.

Thanks to my concise yet thorough responses to exam essay questions, my teachers often suggested that I consider writing textbooks for a living. In a way, you could say my writing career began in high school. Throughout my professional journey, I’ve taken on roles that required both writing and promotion—whether it was preparing detailed financial reports and documenting processes for Fortune 500 companies or crafting engaging website copy and product descriptions for growing online businesses. Organizations I’ve worked with have consistently valued my ability to grasp complex concepts and creatively distill them into clear, compelling content tailored to the intended audience.

VERTICAL EXPERIENCE: SaaS, Technology, Finance, Marketing, Event Management, E-commerce, Utilities, Manufacturing, Logistics, Professional Services, and Healthcare
Categories
Content Types
Article, Blog Post, Ebook, Website Copy, Product Description, Case Study, Press Release, Ad/Promotional Copy, Email Newsletter, Presentation, Page Layout, Interview, Buyers Guide, Whitepaper, Infographic, Social Media, Landing Page, Checklist
More Information
University of Michigan, BA - Economics - Finance
Omicron Delta Epsilon (The International Honor Society for Economics), Member
Canton, MI, USA|English
Publications

Endorsements

6

SaaS: Event Management

11

SaaS: Marketing & Management

4

Finance & Accounting

14

Business Planning & Management

13

Advertising, Marketing, Email, & Press Releases

14