Shar Owens

Content Strategist, Copywriter, Editor, Ghostwriter, Technical Writer, Writer

An accomplished business, eCommerce and technology writer with a creative bent expressed in the lifestyle sector.

With a vast background in business, eCommerce and technology and a knack for creative expression, my writing will convey your intended message clearly, concisely and compellingly. Throughout my career, I've assumed roles that involved writing and promotion whether it's been providing detailed financial reports and process documentation or crafting illustrative website copy and product descriptions. The organizations that I've worked with have appreciated my ability to grasp complex concepts and creatively convey the information with the intended audience in mind.

You could say that my writing career began in high school where teachers suggested that I write textbooks because of my concise yet thorough responses to exam essay questions. My areas of expertise include Business, SaaS, eCommerce, Marketing, Technology, Hospitality and Lifestyle. Omicron Delta Epsilon member (International Honor Society in Economics)
Content Types
Article, Blog Post, Ebook, Website Copy, Product Description, Case Study, Press Release, Ad/Promotional Copy, Infographic Copy, Email Newsletter, Presentation, Infographic, Page Layout, Interview, Buyers Guide, Whitepaper
More Information
University of Michigan, BA - Economics - Finance
Omicron Delta Epsilon (International Honor Society in Economics), Member
Canton, MI, USA|English

Business & Technology

Why Human Resources is Critical for Business Success

Although not every organization understands the importance of their HR department, human resources professionals are the backbone of the company. Overall, their job is to ensure that the company receives a high return on the investment in its employees.

January 22nd, 2020
How to Legally Terminate an Employee

For most employers, firing an employee isn’t the preferred course of action but sometimes it’s necessary. By using a supportive approach, however, you can make the experience more agreeable for all involved. The way that the termination is handled will matter to the departing employee and to remaining co-workers.

January 15th, 2020
Knowing When to Sell Your Business: A Comprehensive Guide

Before listing your business for sale, it’s important to be honest with yourself and determine if your business is in the best shape for selling. If you sell at a time when it’s not, the price and terms that you’re able to negotiate can be negatively impacted.

January 10th, 2020
Business Forecasting: Making it Work for Your Business

Drastic shifts in economic activity and the dire effects these fluctuations can have on profit margins, make it essential for entrepreneurs to include forecasting in business planning.

January 5th, 2020
Starting a Construction Contractor Business the Right Way

Running a successful construction business isn’t easy. There are so many risks and challenges in the industry that can lead to failure. Here are some of the most common factors that cause construction businesses to go under.

December 28th, 2019
Keeping Employees Safe in the Workplace: A Win-Win

As an employer, one of your chief responsibilities is to ensure the safety of your employees. One way to do that is to implement a company safety program that addresses all situations that could put your employees at risk of injury.

December 20th, 2019
It’s a Great Time to Start an Ecommerce Business: Here’s How

As more and more U.S. consumers choose to shop from the comfort of their own homes, this number is expected to continually rise. For the aspiring entrepreneur, there’s no better time than now to start an ecommerce business.

December 13th, 2019
Is Black Friday Good for Business? The Jury is Still Out

During the 2018 holiday shopping season, U.S. consumers spent $6.2 billion on Black Friday and $7.9 billion on Cyber Monday. This represented an increase from the previous year of 23.6% and 19.7%, respectively. Should retailers be happy with these figures?

December 14th, 2019
Business Bankruptcy: Is It Right for Your Small Business?

The remedy that bankruptcy can offer you, as a small business owner, depends on your business’s debt levels, financial situation, and ultimately the chapter of the U.S. Bankruptcy Code your case is filed under.

December 7th, 2019
Start a Business from Home: Everything You Need to Know

According to the Small Business Administration (SBA), 50% of all small businesses are home-based. Starting a business from home is an ideal way to build its foundation in a low overhead environment. Lower overhead positively affects cash flow, which is critical for a startup.

November 26th, 2019
Protect Your Business from Lawsuits

As our society grows increasingly litigious, it's becoming more important than ever to protect your business from lawsuits.

November 25th, 2019
Buying & Financing Restaurant Equipment: What You Should Know

When deciding what types of restaurant equipment you'll need, consider the size and layout of your commercial kitchen. There are several options for buying restaurant equipment.

November 19th, 2019
What is EBITDA and Why is it Important?

EBITDA (a company’s Earnings Before Interest, Taxes, Depreciation, and Amortization) is one of the most widely-used metrics for valuation analysis and securities pricing analysis. In theory, EBITDA allows for a more refined analysis of a company’s profitability because non-operational expenses (expenses that don’t occur in the normal course of business) aren’t taken into account.

November 12th, 2019
How Social Media Can Help Your Small Business

Does your business fall within the 23% that have yet to establish a social media presence? If you don’t have a presence on the main social networks, you’re missing out on an audience that’s ready and willing to connect with your brand.

November 2nd, 2019
Social Media Marketing for Small Business: The Ultimate Guide

No matter how small your business, with proper planning you can realize social media marketing success.

November 6th, 2019
New Employee Onboarding for Your Small Business

An effectively orchestrated onboarding program might mean the difference between unmanageable turnover and a productive, satisfied workforce.

October 22nd, 2019
How to Grow Your Business with Remote Employees

The increasing popularity of remote working is largely due to its positive attributes. What was once seen as an occasional employee perk has become a valued staffing option. For many business owners, this hiring model just makes sense.

October 16th, 2019
Buying a Franchise Business: The Definitive Guide

Buying a franchise enables you to operate a business using a system developed by an established company (franchisor). As the franchisee, you pay a franchise fee for the right to use the franchisor’s name for a specified number of years.

October 9th, 2019
Choosing a Business Location

When considering a business location, cost is an important factor but there are other factors that are equally important. Whether you establish a virtual company or traditional brick and mortar, implementing sound accounting practices is essential to your business’s success.

October 4th, 2019
Getting Business Licenses & Protecting Intellectual Property

To ensure that your business is off to a good start, don’t overlook the importance of getting the licenses and permits required for your location and industry. You don’t want to run afoul of the federal or local government. You put a lot of thought into choosing the ideal name for your business so you’ll want to protect it and any other intellectual property.

September 30th, 2019
Federal Tax ID & State Tax ID: What You Should Know

Obtaining the required tax ID numbers for your business is one of the steps you must take to ensure that you’re operating on the right side of the IRS and your state’s taxing authority.

September 23rd, 2019
Choosing a Business Structure & Business Name

This article covers two of the important decisions you'll need to make before starting a business: (1) choosing a business structure and, (2) choosing a business name.

September 16th, 2019
Writing a Business Plan is Just Good Business

Just as a map and GPS are tools for successfully arriving at a physical location, the business plan is a tool for successfully arriving at a profitable business. Writing a business plan will provide you with the directions you’ll need along the way. It’ll guide you through the stages of starting and managing your business and help you avoid the pitfalls that lead to business failure.

September 11th, 2019
Small Business Insurance: 8 Essential Types of Coverage

Lawsuits claiming property damage, bodily harm or financial loss caused by your business could result in costs that bring your business to its knees. By getting the appropriate insurance coverage, you protect your assets by letting the insurance provider cover these costs.

August 23rd, 2019
11 Perks Offered by the Most Successful Companies

Employee satisfaction is a key contributor to a company’s success so offering incentives that motivate staff and attract highly desirable candidates is essential. A generous salary is always appreciated but to stand out from the competition, companies need to be intuitive and add perks (some non-monetary) that employees will find rewarding.

August 13th, 2019
Puerto Rico: The Ultimate Tax Haven?

In an effort to reduce its crippling debt and stimulate the country’s economy, Puerto Rico introduced two tax incentives with the goal of encouraging U.S. mainland businesses and investors to relocate to Puerto Rico. The two tax incentives are structured in a way that allows relocating businesses and investors to enjoy significant tax breaks.

August 7th, 2019
1099 Contractor vs. W-2 Employee: Which is Best For Your Business?

Both 1099 contractors and W-2 employees can provide services that are vital to growing your business. For tax and legal purposes, it’s important to note the differences between the two and classify your workers accordingly. Not doing so could land you in hot water with the IRS and subject you to hefty penalties and legal fees.

July 31st, 2019
Applying For a Small Business Line of Credit

A business line of credit works much like a regular consumer credit card – the lender provides you with a credit limit that you can borrow against as you see fit. You then make regular payments and only pay interest on the amount that you actually use.

July 23rd, 2019
A Guide To UCC Liens

A UCC lien filing is, in essence, the lender’s way of staking a claim to your company’s assets in the event of default. Depending on the terms of your financing agreement, the UCC lien may have been placed against all of your company’s assets or only on specific assets.

July 12th, 2019
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Target and Win Your Ideal Customer with Market Segmentation

CLIENT: Siemens PLM -- If your company serves more than one customer group, segmenting your total audience into clearly defined groups will allow you to deliver a marketing message that's just right for each group.

September 21st, 2018
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Why Satisfied Customers Lead to Satisfying Profits

CLIENT: Siemens PLM -- The experience that customers have with a brand and how the brand makes them feel can make or break a business.

September 21st, 2018
Buyers Guide
App Review: The Weather Channel

The Weather Channel app allows users to plan their daily activities by keeping up with the weather forecast in their local areas.
Buyers Guide
App Review: Facebook Lite

The Facebook Lite app is an optimized version of the original Facebook social media app designed to work better with low-speed connections.

January 4th, 2019

Press Releases

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Press Release
Holiday Purchases Help Superstorm Sandy Victims

A portion of all holiday purchases will be donated to help provide food and much-needed supplies to the victims of Superstorm Sandy.

November 29th, 2012
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Press Release
Madonna's Dad's Vineyard Inspires in New Magazine

The Material Girl's Dad's charming vineyard is featured in new wedding magazine.

October 12th, 2016
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Press Release
Thinking Pink to Support Young Survival Coalition

In honor of Breast Cancer Awareness Month, young women affected by breast cancer will benefit when customers "think pink".

October 23rd, 2012

Fashion & Lifestyle

Blog Post
Pantone Spring/Summer 2019 Color Palette

The colors in this exciting palette will give life to everything from home decor to wedding stationery.

February 18th, 2019
Page Layout
Senapa Weddings Magazine - Fall 2016

Ad Copy & Layout
Blog Post
"Be Yourself, Together" with Target Wedding: The Engagement Party

Target celebrates the joining of two people while also celebrating each's individuality with a collection of festive party goods.

November 4th, 2013

Commonly called a "destination wedding", this option is preferred by couples seeking a truly unique experience.

September 28th, 2016
Event Venue Review

At Beautiful Bridal with Keasha, you can say "yes" twice.

September 28th, 2016
Blog Post
Bridesmaid Proposal Ideas: "Will You Be My Bridesmaid?"

You could always just come out and ask but where's the fun in that? Also, your "I Do Crew" will have your back from engagement to the Big Day so make it memorable.

June 9th, 2018
Pantone Fall/Winter 2016 Color Report

This famed report is inspiring pops of color in weddings everywhere.
Website Copy
Category Copy: Cake Serving Sets

A detailed description of offerings in the cake serving set category
Product Description
Mason Jar Wedding Wishing Well

Mason Jar Wedding Wishing Well is such a fun way to collect well wishes and marriage advice from your wedding guests.

April 16th, 2019
Blog Post
Pantone 2018 Color of the Year: Ultra Violet

The powers-that-be at Pantone decided to pay homage to "The Purple One" by selecting Ultra Violet as 2018's color supreme.

December 8th, 2017
Image upload
Average Cost of a Bar Mitzvah

Event planners and synagogue staff were interviewed to gather data for creating this infographic which reflects the average cost of a Bar Mitzvah celebration.

October 6th, 2015
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