Shara Sokol

Content Strategist, Copywriter, Editor, Writer

Consummate writer, storyteller on a quest to create compelling content.

Independent communications/editorial professional offering deep expertise in translating clients' brand strategy and messaging into compelling communications programs/vehicles across print, digital, social media, broadcast, and other channels.

Tech industry veteran specializing in employee and executive communications that advance business goals and build brand engagement for strategic initiatives.

Clients hire me when they need:
* A flexible, quick-learning interim communications professional, editor and writer who can hit the ground running in a wide range of workplace environments from small & medium businesses to global organizations.
* A deadline-driven editor/writer/copywriter dedicated to creating digital content that engages audiences and persuades them to act.
* An unflappable executive speechwriter and blogger accustomed to dealing with C-Suite communications requirements.
* An experienced freelance producer of events (Town Halls, recognition events, webinars, audio conferences) that drive employee engagement for a new business strategy, product launch or change initiative.
* An intranet/internal community manager familiar with content management tools and internal social platforms.

RECENT CLIENT WORK: Employee & Executive Communications
Creation and management of the IBM Security “Winner’s Circle” internal website, and Slack channel, in support of the company/unit's strategy and vision of unified security for a hybrid cloud world.

Responsible for executive/employee editorial schedule of original print, audio (podcasts) and video stories on integrated (services, software) Security deals. Use IBM w3 Publisher to lay out, promote and measure all content for an internal audience of approximately 5,000.
Content Types
Article, Blog Post, Whitepaper, Social Copy, Interview, Product Description, Case Study, Press Release, Ad/Promotional Copy, Direct Mail, Email Newsletter, Presentation, Script, Corporate Video
More Information
Baruch College, SUNY, Master of Business Administration (MBA)
State University College at Oneonta, Bachelor of Arts: French/Journalism
Westchester Community College, SUNY, TESOL: Teacher of English to Speakers of other Languages
New York, NY, USA|English

Published Content

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