Digital Designer, with a focus on cross-platform strategy, interaction and experiences. With a background in both development and design, my work is grounded at the juxtaposition of empathy and gratitude of human values - I’m a passionate believer in digital experiences equally empowering and delightful.
¶ Active participant in all design phases from early phase UX concepts, mock-up sketches and wireframes to detailed design delivery.
¶ Gives emphasis on user research and usability testing as crucial feedback mechanisms for iteration cycles by building rapid hi-fidelity prototypes.
¶ Work closely with product managers to analyse business strategies and organise design sprints to align with desired business goals.
¶ Collaborate with UI designers, Visual designers, User researchers to ensure delivery of all design assets (prototypes, style specifications, graphic assets etc)
¶ Maintain product quality between design and development by working closely with the development team and assisting them with necessary quick design / code edits.