Shelby MacIlvain

Copy Editor, Copywriter, Ghostwriter, Writer

I'm Shelby! Let me write engaging content for your website, provide social media management for your channels or create video and photo content for your brand!

Shelby is a proficient copywriter, social media maven and content creator, specializing in the health, wellness and beauty industries. She has multiple published blogs, with enticing material that keeps the reader on the page and creative Youtube videos that generate great watch time. She is the author and star of LuckyVitamin’s easy, natural makeup tutorial series as well as an avid healthy recipe developer. In her free time she likes to write, watch Dexter, practice yoga and cook all sorts of delicious, plant-based concoctions for her husband and friends. Shelby also enjoys doing hair and makeup. She is a licensed cosmetologist and natural beauty expert. Shelby describes herself as, independent, weird and someone who marches to the beat of her own funky drums. Shelby is a fast learner and always ready to learn new things!
Content Types
Blog Post, Social Copy, Website Copy, Press Release, Video, General Photo, Corporate Video, Product Video, Social Video, Recipe
More Information
Kutztown University, Bachelor's
Lansdale School of Cosmetology, Cosmetology License
West Norriton, PA, USA|English

Published Content

Blog Post
Unattended Death: What to Do and 5 Steps to Follow

Blog about Unattended Death.

September 16th, 2019
Katie McGowan Launches Collaboration with Vanness Pens

News piece for Female Tattooers

September 11th, 2019
Blog Post
Tiny Hearts Education | Child First Aid and Birthing Courses Australia

Blog writing for an Australian based children's first aid website.

August 5th, 2019
Website Copy
Celebrity Beauty Salon

Website copy written for a hair salon in Beverly Hills, California
Blog Post
Lash Lift Near Me | Bella by B | Australia

Why you need to get a lash lift written for an Australian based company.

August 23rd, 2019
5 Important Questions to Ask Your Personal Injury Lawyer

5 Important Questions to Ask Your Personal Injury Lawyer

August 13th, 2019
Spring/Summer Jewelry Color Trends of 2019

Each season, we receive a new color trend report from the experts over at Pantone Color Institute. With springtime in full swing and summer quickly approaching, our color palette for the warmer months of 2019 are bright and lively tones that complement our “it” color of the year; Living Coral!

May 8th, 2019
Blog Post
What Kind of Clothes Should I Wear To The Gym

We’re well into 2019 (c’mon spring!) and your mantra since January 1st has been “new year, new me”. You decided one of your resolutions was to lose some weight; a very awesome resolution, might we add! As the end of January quickly turned into the beginning of February, you only made it to the gym a handful of times. “I’m too tired, too stressed, not enough time” were all becoming pretty common things you were muttering to yourself.

March 4th, 2019
Blog Post
Energy Saving Ideas for Your Home

Are you looking to reduce your household energy use? Or maybe you’re interested in lowering your monthly utility bills? Either way, there’s a number of different ways to help you reduce your usage without extensive home renovations and improvements. We’re sharing the top 3 of the most common and practical ways you and your family can conserve energy in your home.

July 6th, 2019
5 Surprising Proposal Ideas

Want to surprise the love of your life with the ultimate proposal?

August 1st, 2019
What’s the Skinny on MCT?

MCT oil vs. MCT powder? Which will you choose? A look into the health benefits of this popular nutritional supplement.

March 31st, 2019
Press Release
LuckyVitamin Partners with Girls on the Run for Celebratory 5K

On May 18th, 2019, LuckyVitamin, an e-commerce specialty retailer and manufacturer of natural health and wellness products, partnered with Girls on the Run, a non-profit organization that offers after-school programs for girls in 3rd - 8th grade, at their annual celebratory 5K event in Blue Bell, PA.

May 21st, 2019
Everything You Need to Know About Dermal Fillers

Dermal fillers are a minimally invasive, injectable gel-like substance that is placed beneath the skin to essentially, “fill in” a problem area to create a smoother, wrinkle free appearance. Dermal fillers are great for plumping thin lips, enhancing shallow contours in the eye and cheek area, softening creases around the eyes and lips, improving the appearance of certain types of scars and best of all, smoothing out and removing wrinkles.

March 1st, 2019
Buyers Guide

Castile soap is known as being a “clean-all.” Great for cleaning any and everything, castile soap is non-toxic, natural, biodegradable, environmentally friendly, the list goes on and on. So, next time your kitchen (and your kids!) need a good scrubbing, why not grab a bottle of castile soap? We’re sharing what exactly this miracle product is, all of its amazing uses, and DIY recipes.

April 17th, 2019
The Gut-Brain Connection

Ahh, the microbiome! What is it? Did you know keeping your GI health in check can also help with your mental health?

April 24th, 2019
How to Soothe Menstrual Cramps and PMS using CBD

For many women, uncomfortable period problems can be no fun. From mood swings, cramps and hot flashes, these symptoms can oftentimes be unbearable! Have you heard of CBD oil yet? Read on to learn how Full Spectrum CBD oil could be the answer to all your period pains!

May 3rd, 2019
Blog Post
Benefits of Fermented Beauty

The many benefits of fermented beauty! Fermentation has gone from buzz word to main stream and is making its way into our skincare routine! Here I share the amazing benefits your skin can reap from incorporating fermented beauty products into your beauty arsenal!

May 30th, 2019
Buyers Guide
4 Cruelty-Free Makeup Brands to Try Now

Everyone is hopping on the cruelty-free train these days! Some of the biggest names in makeup, hair and skincare, like Marc Jacobs Beauty, Anastasia Beverly Hills and bareMinerals, have all recently announced their efforts to protect the bunnies and hamsters by NOT testing their products on animals. This is awesome news for us beauty-obsessed consumers. With compassionate companies like these, you know you are getting high-quality beauty and skincare products that not only perform great but are also ethically sourced, manufactured and tested. To help you navigate the sometimes difficult waters of cruelty-free beauty, we’ve compiled a list of our top four cruelty-free makeup (and skincare!) brands you absolutely need to try now!

June 17th, 2019
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