Shorey Andrews

Copy Editor, Copywriter, Writer

Digital Content Creator. Also enjoys eating overpriced popcorn at concerts.

With over four years of marketing experience under my belt I have come to enjoy the challenge of multitasking and managing large volumes of content including social media, landing pages, email, and blog. Expertise includes building and managing editorial calendars, content strategy, and copywriting for brands specializing in fashion, beauty, entertainment, and food.

In addition to mastering my marketing skills, I've been rocking that side hustle to build an impressive portfolio of published articles from a number of reputable publications. My focus is on music, TV, fashion, beauty, and pop culture. Experience writing short and long form articles, listicles, personal essays, service pieces, and more.

Published work: HelloGiggles, Bustle, Indie88, A.Side, and the RBCxMusic blog.

I'm all about the wordplay, so let's connect!
Categories
Content Types
Article, Blog Post, Direct Mail, Landing Page, Social Copy, Website Copy
More Information
Loyalist College , Road Broadcasting Diploma
Loyalist College , Public Relations Diploma
Toronto, On|English
Publications
N/A

Published Content

18
ontheaside.com
Article
How Jack Antonoff and Taylor Swift became pop’s dream duo
August, 28 2017
discover.rbcroyalbank.com
Article
How to Survive Music Festival FOMO During the Offseason
October, 30 2017
ontheaside.com
Article
How my fandom for the 1975 led me to my best friends
August, 15 2018
discover.rbcroyalbank.com
Article
The Emotional Experience of Seeing Your Favourite Artist Live
June, 29 2018
bustle.com
Article
The 36 Most Memorable Carrie Bradshaw Outfits On 'Sex And The City' Ranked In Order Of Fabulousness
August, 9 2014
ontheaside.com
Article
Revisiting Tegan and Sara’s ‘The Con’ ten years later
October, 19 2017
bustle.com
Article
5 Lisa Turtle Outfits From 'Saved By the Bell' To Copy Right Now
June, 7 2014
bustle.com
Article
7 Beauty Lessons 'Dawson's Creek's Kids Taught Us That Were Almost Forgotten
May, 24 2014
bustle.com
Article
The 10 Best Dressed Guys In '90s TV Shows, From Shawn Hunter in Leather To Zack Morris In High Waisted Denim
July, 27 2014
indie88.com
Article
The Most Memorable Moments From All Six Seasons of ‘Girls’
April, 17 2017
bustle.com
Article
8 Reasons Why Jeans Are Better Than All The Other Pants You've Ever Owned
August, 17 2014
bustle.com
Article
12 'Pretty In Pink' Fashion Moments That Were Just As Awesome As Andie's Dress
June, 18 2014
bustle.com
Article
Obnoxious Bursts Of Excitement, And 7 More Emotions You Experience While Shopping On Etsy
August, 23 2014
theloop.ca
Article
A definitive ranking of Cameron Crowe’s most awesome films
bustle.com
Article
Trusting Your Weather App and 8 Other Struggles of Dressing For The Awkward Period Between Summer And Fall
August, 24 2014
hellogiggles.com
Article
All the things I noticed when I re-watched the first season of 'Dawson's Creek'
February, 5 2015
ontheaside.com
Article
15 emo bands that got you through high school
August, 5 2015
ontheaside.com
Article
15 ugly-cry anthems from the 2010s
September, 27 2017

Copywriting

6
shoreyandrews.com
Social Copy
Jergens Moisturizer for Wet Skin

In order to promote Jergens Moisturizer for Wet Skin through paid and organic social media ads, we created fun and cheeky text conversations that kept the product top of mind. The key messaging successfully come through in both the copy and the product placement.

shoreyandrews.com
Ad/Promotional Copy
13 Spicy Nights

Valentine's Day is food delivery's busiest day of the year. To stand out Just Eat paired up with Jam3 to produce something edgy to take advantage of the traffic that would break away from the usual Valentine's clichés.

shoreyandrews.com
Ad/Promotional Copy
Order Adventure Streetcar Wrap

To align with a global re-brand, Just Eat Canada created a streetcar wrap that showcased the variety of foods available on the app. ​The outside wrap included food imagery with limited copy.​ Copy lived on the interior ad cards, using "texting language" to describe the use of Just Eat in a fun and relatable way. ​

shoreyandrews.com
Landing Page
Makeful Weddings Landing Page

The Makeful Wedding Guide is a unique experience that allows website visitors to take part in a quiz that will determine their personal bride style. Each result generates a series of text and video content pertaining to that specific bride type. In addition to creating copy for the landing page, I was also responsible for for building the editorial strategy and calendar for this project.

shoreyandrews.com
Live Event
Canada's Top Ten Film Festival

Just Eat and TIFF partnered to make in-cinema food delivery possible at Canada's Top Ten Film Festival. ​During the opening night of the festival, Just Eat was on the scene to show movie goers how to order from three popular restaurants, directly to their seats.

shoreyandrews.com
Ad/Promotional Copy
Taste Something Different Tonight

In an effort to drive incremental orders and increase brand awareness, Just Eat set themselves apart from the competition by staking claim of dinnertime delivery. We used food photography and copy that spoke to the five senses: touch, sight, sound, taste, and smell—showcasing what we offer in a unique, cheeky way that was true to our brand.

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