Shorey Andrews

Copy Editor, Copywriter, Writer

Digital Content Creator. Also enjoys eating overpriced popcorn at concerts.

With several years of marketing experience under my belt, I have come to enjoy the challenge of multitasking and managing large volumes of content including social media, web, paid ads, email, and blog articles. Expertise includes building and managing editorial calendars, content strategy, and copywriting for brands specializing in fashion, beauty, personal finance, entertainment, and food.

Content Types
Article, Blog Post, Direct Mail, Landing Page, Social Copy, Website Copy
More Information
Loyalist College , Road Broadcasting Diploma
Loyalist College , Public Relations Diploma
Toronto, ON, Canada|English

Published Content

Blog Post
6 Money-Saving Tips for College and University Students
August 22nd, 2019
Blog Post
How to Practice Mindfulness
August 30th, 2019
Blog Post
How the KonMari Method Applies to Money Management
September 13th, 2019
Blog Post
A Mini Guide to Saving Money Using Wellspent
September 20th, 2019
Blog Post
How to Trust Your Gut When It Comes to Spending Money
September 27th, 2019
Blog Post
Back-to-School: Fashionable Frames for the Stylish Student
July 25th, 2019
Blog Post
5 Reasons to Invest in Designer Sunglasses
June 26th, 2019
Blog Post
Make Eyewear Look Stylish on Your Wedding Day
June 11th, 2019
Create a High Vibe Home With These Items
January 21st, 2019
A Mini Guide to Intermittent Fasting
February 28th, 2019
Blog Post
5 Vintage Frames that Have Stood the Test of Time
December 17th, 2018
Blog Post
Make Bold and Trendy Frames Work for You
February 6th, 2019
Blog Post
Dress Like the Stars With These Celebrity Inspired Specs
January 2nd, 2019
Recapping Lady Gaga’s journey to A Star is Born
February 22nd, 2019
15 of the best songs featured on Riverdale (so far)
January 29th, 2019
A Mini Guide to Intermittent Fasting
February 6th, 2019
15 Must-Have Career Books Written By Inspiring Women
January 14th, 2019
Everything You Missed at the 2019 Academy Awards
February 25th, 2019
13 Songs About Heartbreak and Love That Got You Through 2016
December 30th, 2016
How Jack Antonoff and Taylor Swift became pop’s dream duo
August 28th, 2017
How to Survive Music Festival FOMO During the Offseason
October 30th, 2017
How my fandom for the 1975 led me to my best friends
August 15th, 2018
The Emotional Experience of Seeing Your Favourite Artist Live
June 29th, 2018
The 36 Most Memorable Carrie Bradshaw Outfits On 'Sex And The City' Ranked In Order Of Fabulousness
August 9th, 2014
Revisiting Tegan and Sara’s ‘The Con’ ten years later
October 19th, 2017
The Most Memorable Moments From All Six Seasons of ‘Girls’
April 17th, 2017
15 emo bands that got you through high school
August 5th, 2015
15 ugly-cry anthems from the 2010s
September 27th, 2017



With a goal to increase engagement and mortgage leads, we knew would require an ad concept that could strike an emotional chord. That's how we landed on the 'Choose better. Feel better' campaign. This concept placed everyday people in hectic pr stressful situations, but in knowing they found a better (credit card, mortgage rate, insurance, or bank account) with; they were able to feel better despite the madness. Thumb-stopping video creative was specific to each audience and product and funnelled targeted audiences through brand awareness, education, and then conversion. Based on the success of the mortgage ads, we then expanded the campaign to include ads that hit credit card, insurance, and personal finance pain points.
AfterShokz: Life with Sound On

AfterShokz 'Live with Sound On' campaign included stand-out creative that could live in the context of social channels where the sound is usually turned off. The hero video required a fully planned shoot that that included location scouting and production in sunny Miami. The team developed personas and use cases for AfterShokz that could leverage a hero video with enough range to be broken down into persona-specific ads. The campaign targeted each audience with persona-specific ads allowing the creative to be expressed loud and clear to the right people.
Ad/Promotional Copy
13 Spicy Nights

Valentine's Day is food delivery's busiest day of the year. To stand out Just Eat paired up with Jam3 to produce something edgy to take advantage of the traffic that would break away from the usual Valentine's clichés.
Ad/Promotional Copy
Order Adventure Streetcar Wrap

To align with a global re-brand, Just Eat Canada created a streetcar wrap that showcased the variety of foods available on the app. ​The outside wrap included food imagery with limited copy.​ Copy lived on the interior ad cards, using "texting language" to describe the use of Just Eat in a fun and relatable way. ​
Landing Page
Makeful Weddings Landing Page

The Makeful Wedding Guide is a unique experience that allows website visitors to take part in a quiz that will determine their personal bride style. Each result generates a series of text and video content pertaining to that specific bride type. In addition to creating copy for the landing page, I was also responsible for for building the editorial strategy and calendar for this project.
Live Event
Canada's Top Ten Film Festival

Just Eat and TIFF partnered to make in-cinema food delivery possible at Canada's Top Ten Film Festival. ​During the opening night of the festival, Just Eat was on the scene to show movie goers how to order from three popular restaurants, directly to their seats.
Ad/Promotional Copy
Taste Something Different Tonight

In an effort to drive incremental orders and increase brand awareness, Just Eat set themselves apart from the competition by staking claim of dinnertime delivery. We used food photography and copy that spoke to the five senses: touch, sight, sound, taste, and smell—showcasing what we offer in a unique, cheeky way that was true to our brand.

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