Digital Content Creator. Also enjoys eating overpriced popcorn at concerts.
In order to promote Jergens Moisturizer for Wet Skin through paid and organic social media ads, we created fun and cheeky text conversations that kept the product top of mind. The key messaging successfully come through in both the copy and the product placement.
Valentine's Day is food delivery's busiest day of the year. To stand out Just Eat paired up with Jam3 to produce something edgy to take advantage of the traffic that would break away from the usual Valentine's clichés.
To align with a global re-brand, Just Eat Canada created a streetcar wrap that showcased the variety of foods available on the app. The outside wrap included food imagery with limited copy. Copy lived on the interior ad cards, using "texting language" to describe the use of Just Eat in a fun and relatable way.
The Makeful Wedding Guide is a unique experience that allows website visitors to take part in a quiz that will determine their personal bride style. Each result generates a series of text and video content pertaining to that specific bride type. In addition to creating copy for the landing page, I was also responsible for for building the editorial strategy and calendar for this project.
Just Eat and TIFF partnered to make in-cinema food delivery possible at Canada's Top Ten Film Festival. During the opening night of the festival, Just Eat was on the scene to show movie goers how to order from three popular restaurants, directly to their seats.
In an effort to drive incremental orders and increase brand awareness, Just Eat set themselves apart from the competition by staking claim of dinnertime delivery. We used food photography and copy that spoke to the five senses: touch, sight, sound, taste, and smell—showcasing what we offer in a unique, cheeky way that was true to our brand.