Sinyi Kung

Content Strategist, Copy Editor, Copy Writer, Editor, Ghostwriter, Writer, Writer Manager

Writer. Communicator. Storyteller.

I specialise in writing that will accurately communicate your objectives, ideas and stories to various target audiences. 

If you are a brand owner, entrepreneur, start-up, creative professional or simply anyone with a lot of ideas in mind, I am able to assist you to turn your ideas into words that generate powerful impact and profitable results.

I have more than 12 years of experience as a professional brand writer and I am able to craft a voice for you. Through a precise selection of words, my aim is to write and communicate your ideas and stories to the world.
Categories
Content Types
Ad/Promotional Copy, Article, Blog Post, Buyers Guide, Checklist, Ebook, Infographic Copy, Interview, Presentation, Press Release, Product Description, Social Copy, Website Copy
More Information
Olympia College, Bachelor of Arts in Business Administration (majoring in Public Relations)
Malaysia|English, Malay
Publications
N/A

Portfolio

3
Writing - Bistro Promo Copy
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Ad/Promotional Copy
Writing - Bistro Promo Copy

The objective of this project was to drive sales to the premises with three different promotional offers. The bistro had a person’s name. As such, I could capitalise on the idea and concept of a personalised invitation by the bistro in my writing. ​The copy is simple yet impactful as it clearly states the promotional offers by the bistro while keeping a friendly and inviting tone of voice. Note: this is a sample example, details have been changed for privacy purposes. Image created using Canva.com website.

May, 25 2018
Communicating - Crowdfunding Shelter Campaign
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Ad/Promotional Copy
Communicating - Crowdfunding Shelter Campaign

I support charity work and this project was done pro bono to help a cat shelter. The objective was to raise funds via crowdfunding to buy new land for the shelter. Many charities take a doom and gloom approach to appeal to target audiences, but this is not how I wanted to position the shelter. I wanted people to feel good about donating and to know that the shelter provided a happy life for its cats. The writing here is informative and factual, yet upbeat and light hearted at the same time to support a positive cause. It is also emotionally appealing and able to create a sense of trust among the shelter’s target audiences. Note: this is a sample example, details have been changed for privacy purposes. As the writing is long, I am unable to post the whole piece here. Kindly do contact me if you would like to know more.

November, 1 2016
Storytelling - Tipsy Tiger Party Hostel
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Social Copy
Storytelling - Tipsy Tiger Party Hostel

I had the privilege of helping a friend with his new start-up hostel and this was one of the works done for the Facebook page. This piece involved editing, rewriting and proofreading. The original copy provided to me had great points of sale for the hostel, but wasn’t persuasive and didn’t have the right tone of voice. ​ I rewrote the story for Tipsy Tiger Party Hostel to position their brand as a hip, happening and fun place which also provided value for money to an international target audience. Today, Tipsy Tiger Party Hostel is one of the most renowned hostels in all of Malaysia. I’m really glad for their success and wish them a roaring journey in their years ahead. Note: the date on the picture states 1 March 2018, but the writing was done much earlier when the hostel was starting out.

November, 1 2016
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