Soren Hottenstein

I am a personal finance writer, storyteller, and SEO content specialist with extensive experience creating high-visibility content that drives traffic and engagement. I've been lucky enough to work with leading brands like The Balance, Chime, Bluevine, and Salesforce to craft impactful content strategies and deliver results across B2C and B2B audiences.

I specialize in:
• Long form content (blogs, articles, interviews, white papers, documentation, design guidelines, and thought leadership ghostwriting.)
• Short form content (UX writing, product descriptions, FAQs, How-tos, and website copy.)

Some highlights from my work:
→ Published high-impact SEO and finance content for top brands, guiding audiences through complex topics.
→ Led the UX/UI and content revamp of a client’s About Page, creating a 24-page strategy that strengthened their brand and engagement.
→ Partnered with teams to deliver polished technical documentation, including the widely praised color guidelines for a Fortune 500 company.

I’m all about words that make a difference—content that resonates, creates results, and solves problems. If that’s what you’re looking for, let’s connect!