Stephen Lashley

Brand Muscle for the Intelligent Enterprise

I’m a brand builder and content strategist. My work at its core centers on extensive discovery, including interviews of both clients and their customers. It evolves through rigorous ideation to clarify tactical issues, plan go-to-market strategies and launch new identities. It finishes with copy development of all forms from a single tagline, to blogs, articles, white papers and PR, to full Web and collateral executions. I help businesses rollout, rename, rebrand and renew their market positions. And I do it through an agile, collaborative framework and a strong desire to see my clients succeed.

Specialties: My experience covers a wide range of industries including Aerospace, Defense/Government, Food Service, Healthcare, IT, Legal, Manufacturing, Retail, Software Development (Agile, DevOps, Cloud—to name a few), Supply Chain, Telecommunications, Water/Wastewater and just about anything B2B.
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Published Content

8
Finding the Real Rosetta Stone for Effective Content Marketing
amplifiedconcepts.comArticle
Finding the Real Rosetta Stone for Effective Content Marketing
November, 13 2017
EoL Retrofits Compress 20 years Of Management, Operations Challenges Into One Project
impomag.comArticle
EoL Retrofits Compress 20 years Of Management, Operations Challenges Into One Project
June, 6 2017
Why Every Developer Should Have DevOps Skills
revature.comArticle
Why Every Developer Should Have DevOps Skills
January, 10 2017
7 Providers File Suit Against Illinois Department of Healthcare and Family Services
marketwatch.comArticle
7 Providers File Suit Against Illinois Department of Healthcare and Family Services
November, 30 2016
Cybercon 2016 to Focus on Cybersecurity Collaboration Between the Public and Private Sector
cybercon.usArticle
Cybercon 2016 to Focus on Cybersecurity Collaboration Between the Public and Private Sector
August, 22 2016
How to Scale Your Engineering With Matrix Management
andela.comArticle
How to Scale Your Engineering With Matrix Management
August, 21 2016
Surgeon Spotlight: Dr. Melanie Friedlander about using the MarginProbe®
marginprobe.comArticle
Surgeon Spotlight: Dr. Melanie Friedlander about using the MarginProbe®
January, 27 2017
Tear Down Barriers to Supercharged White Papers and eBooks
linkedin.comArticle
Tear Down Barriers to Supercharged White Papers and eBooks
February, 13 2017
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