I’m a brand builder and content strategist. My work at its core centers on extensive discovery, including interviews of both clients and their customers. It evolves through rigorous ideation to clarify tactical issues, plan go-to-market strategies and launch new identities. It finishes with copy development of all forms from a single tagline, to blogs, articles, white papers and PR, to full Web and collateral executions. I help businesses rollout, rename, rebrand and renew their market positions. And I do it through an agile, collaborative framework and a strong desire to see my clients succeed.
Specialties: My experience covers a wide range of industries including Aerospace, Defense/Government, Food Service, Healthcare, IT, Legal, Manufacturing, Retail, Software Development (Agile, DevOps, Cloud—to name a few), Supply Chain, Telecommunications, Water/Wastewater and just about anything B2B.
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