Steve Chatterton

Copywriter, Ghostwriter, Writer, Copy Editor, Editor

I spin words into money; what's your superpower?

Using the skills acquired as a freelance journalist and a published short-story author, I bring a unique perspective to the world of business writing. A perspective that can help you generate more sales leads and land more prospective buyers.

I bring over a decade of freelancing experience to the table, having worked with companies as diverse as IBM, LG, Canon, and Zurich Insurance. And I’ve even interviewed rock stars for one of Canada’s most popular lifestyle and entertainment blogs.

As a lifelong learner, there’s nothing I love more than researching and writing about a new topic. Even if I don’t know much about a new line of business, I’m the kind of copywriter who doesn’t hesitate to roll up his sleeves and dive right in, soaking up as much information as possible. This is the sort of challenge I thrive on. It’s what drew me to professional copywriting in the first place, and it’s what sets me apart from the competition.

I know when I write about your industry I must write from an insider’s perspective. Rest assured, I’m always willing to go the extra mile required to make your copy sound like it’s written from a place of knowledgeable authority. Research, interviews, anything. Whatever it takes to get your vision in writing.
Categories
Content Types
Whitepaper, Website Copy, Social Copy, Script, Product Description, Press Release, Landing Page, Interview, Infographic Copy, Guide, Ebook, Case Study, Blog Post, Article
More Information
Whitby, ON, Canada|English
Publications
N/A

Music & Interviews

3
blogto.com
Blog Post
The Harrowing Adventures of Tokyo Police Club

A couple of years ago, in a land not too far away, four high school boys decided they'd form a band. Sure, it wasn't the most original idea in the world, but these guys seemed to make it work. Rather than seeing the band as a get-laid-quick scheme, Tokyo Police Club concentrated on creating two-minute miracles of infectious post-punk power-pop that soon earned them massive critical acclaim and a legion of diehard fans.

May 1st, 2008
blogto.com
Blog Post
Ron Hawkins: Going Solo in Good Company

Longform article about a Canadian musician releasing a new album (2008).

January 16th, 2008

Lonform Articles

9
medium.com
Article
5 Viable Alternatives to Being a Fabulously Wealthy Novelist

Sometimes, success requires an action plan. And a doable one at that. But too often, young writers have unrealistic expectations about the ease with which one becomes a professional writer in today’s marketplace. The fame and riches of writers like J.K. Rowling and Suzanne Collins and their very successful book/movie franchises can easily lead newer scribes to think that making a living as a storyteller is a cakewalk.

October 27th, 2018
medium.com
Article
What You Need to Know About the Wisdom of Gatekeepers

You want something, and you want it bad. But the world is full of obstacles and barriers, arbitrary rules made by people looking to impose order on an ultimately turbulent universe. These rules are meant to separate the wheat from the chaff, to ensure that only the best candidates get to go forward. But even the most sympathetically designed system is prone to occasional failure, ultimately leaving qualified and deserving individuals out in the cold.

October 23rd, 2018
blogto.com
Article
Everest: for the Discriminating Palate?

Aaron Shelbourne has a long history of sticking up for the little guy through his work with the Ontario Coalition Against Poverty (OCAP), and he's also a founding member of Independence Unlimited, an advocacy group for people with disabilities. He's also a victim of discrimination. Shelbourne, who lives with Cerebral Palsy (CP) and communicates through augmentative and alternative communication (AAC) which requires an assistant, used to be a regular patron of Everest restaurant on Queen Street...

April 5th, 2008
medium.com
Article
How Aretha Franklin Earned ‘Respect’ by Reversing Gender Roles

Aretha had a way of making a song her own when she recorded it, but when she recorded "Respect" she made her statement by playing around with gender politics.

December 8th, 2017
theascent.pub
Article
What a one-armed surfer can teach us about overcoming setbacks

It was the morning of 31 October 2003. Thirteen-year-old Bethany Hamilton went surfing with friends off Tunnels Beach, Kauai, Hawaii. Around 7:30, she enjoyed a tranquil moment resting on her board, watching as sea turtles swam by. And that’s when a fourteen-foot tiger shark attacked, taking her left arm clean off.

October 31st, 2003
medium.com
Article
The Quiz Show Scandal, or Why Jeopardy! is Played Backwards

Have you ever wondered why Alex Trebek asks contestants to answer in the form of a question? This article looks at the earlier scandal that destroyed America's trust in quiz shows and how Jeopardy! was able to redeem itself.

November 27th, 2017

Healthcare and Veterinary Articles

20
chattertoncopywriting.com
Article
5 Ways to Put the Brakes on Aging -- and Maybe Turn It Around

Do you ever dream you're in an out-of-control car, speeding along with a mind of its own? And there's nothing you can do to stop it. You want to slam on the breaks and just go back to the beginning, but that's just not an option. Because for some reason, you're all alone in the back seat and can't undo the seatbelt.

chattertoncopywriting.com
Article
How to Pick the Best Sunscreen to Get the Most Out of Summer

Summer only comes along once a year. And after a long winter, Canadians love soaking up all the warmth they can. But, as far as your skin is concerned, the sun can sometimes do more harm than good.

chattertoncopywriting.com
Article
How to Quit Smoking for Good This Time with Acupuncture

There's an old joke that goes like this: It's easy to quit smoking; I've done it a thousand times. In reality, giving up cigarettes is perhaps one of the hardest things you'll ever do. Nicotine is highly addictive. The only ones arguing that is the tobacco industry. But scientific studies suggest that quitting smoking may be just as hard as overcoming addiction to substances like heroin, cocaine, or alcohol.

chattertoncopywriting.com
Article
A Guide to Healing Soft Tissue Injuries with Acupuncture

Perhaps the fatal flaw of western medicine is its inability to treat soft tissue injuries effectively. Its main strengths are the twin pillars of surgery and medication. But with a soft tissue injury, pharmaceuticals often only mask the problem, and surgery can sometimes do more harm than good.

chattertoncopywriting.com
Article
How to Prevent and Treat Strep Throat Naturally

trep throat. If you've ever had it, the words alone are enough to make you squirm. You do a couple of involuntary test swallows just to make sure there's no discomfort -- and breathe a sigh of relief when you donâ't feel pain. Family doctors see a lot of strep. Perhaps as many as one in 25 patients has an acute throat infection and needs to know if it's strep or not. And very often, they're sent...

chattertoncopywriting.com
Article
6 Natural Hangover Remedies to Help You Recover Better

A central tenet of Buddhism is dukkha, the belief that all joy is transitory, inevitably devolving into suffering. Perhaps nothing illustrates this concept better than the hangover, that stark reminder of the light-hearted frivolity of the night before, excruciatingly rendered in the cold, hard light of the morning after. But what are hangovers? Why do they make us suffer so? And is there anything we can do...

chattertoncopywriting.com
Article
How Natural Medicine Can Help with Anxiety

Living with the constant inner turmoil of anxiety can be overwhelming. As you go through life consumed by tension and unpleasant thoughts, it's hard to see any way out at all sometimes. Fortunately, we understand anxiety now better than ever, and the options for treatment are as wide ranging as they are effective. This article will explore some of the options available for people living with anxiety. If ...

chattertoncopywriting.com
Article
6 Simple & Natural Ways to Rid Yourself of Lower Back Pain

Just because your lower back pain is chronic doesn't mean you're stuck with it for the rest of your life. But some people lose hope when their doctors tell there isn't much they can do for them but try to manage the pain. If this has happened to you, despair no more. It's not that your problem is unfixable. You're just asking the wrong person to fix it. The sad truth is that Western medicine comes...

chattertoncopywriting.com
Article
Men's Health: Natural Treatments for 7 Common Male Problems

Men and women not only look different, they have different health concerns as well. There's an expectation in Western society that men should provide for others, never taking time to care for themselves. This leads to unhealthy habits, both at home and in the workplace, which have led to a health crisis among men today. A crisis that could be managed effectively with natural remedies, easy lifestyle tweaks...

chattertoncopywriting.com
Article
How to Manage Your Depression Naturally in 11 Simple Steps

Living with depression isn't easy. Being riddled with self-doubt, disengaged from life, wondering if you'll ever be able to shake it off. It can be emotionally crippling. But it doesn't have to. In many cases, you can alleviate depression by safe, natural means with no adverse side effects. Doing simple things like thinking proactively, being mindful of what you eat and drink, and embracing your inner...

chattertoncopywriting.com
Article
Get Super Summer Skin in 10 Simple Steps: The Ultimate Guide

After a winter like that, it's hard to believe summer will ever get here. But don't despair. Summer IS coming. And when it gets here, you'd better be ready for it. So what's the best way to get ready for summer? Good question. That's what we're going to focus on for the rest of this article. In particular, we're going to focus on your skin and the best things you can do for it this summer. We'll start now, with what ...

chattertoncopywriting.com
Article
What You Need to Know About Concussions

Rowan Stringer, 17, had been complaining of headaches to her friends after being tackled in another game played four days earlier. In a text exchange with her friend Michelle Hebert leading up to the game on May 8, Rowan said, 'what's some brain damage gonna hurt.' Rowan was showing bags under her eyes, and the two girls had already started looking up concussions online. But still, Rowan was determined...

May 12th, 2013

Food & Drink

9
chattertoncopywriting.com
Blog Post
You Too Can Cook Your Way to Clear, Great Looking Skin

If you buy into the theories of futurist Ray Kurzweil, there'll soon come a day when we'll be able to eat whatever we want while living longer, healthier lives in better-looking bodies. In this vision of the future, tiny robots inside our bodies--nanobots--will optimize our health for us. They'll make sure our cells get all the raw materials they need, safely remove all harmful waste, and repair all cellular damage from acne to pancreatic cancer.

chattertoncopywriting.com
Blog Post
The Ultimate Guide to Low-Carb Cooking with Bison

What would you say to a great protein source that has fewer calories and less fat than beef, chicken, or pork? One that's also lower in cholesterol than chicken or pork? The meat in question is bison. It's the healthy red meat. Try it in a stir-fry, slow-cooked, or as the ground meat in your next pasta sauce and find out for yourself.

chattertoncopywriting.com
Blog Post
How to Replace Potatoes: 7 Sensational Low Carb Solutions

For many North Americans, meat and potatoes is a way of life. A mantra of meal planning so deeply ingrained in our collective psyche it's almost a religion. The foodstuff of legend. A menu planner of mythic proportions. After you figure out what's for dinner, the next question is invariable: How would you like your potatoes? o say the least, it throws a wrench in the works if you're trying to go low carb.

chattertoncopywriting.com
Blog Post
Green Smoothies: Is it Better to Drink Your Veggies?

Smoothies. Green smoothies. Are they the best thing since sliced bread, or just another attempt to trick you into buying a blender? The Hamilton Beach Company started selling blenders in the 1930s. And by the end of the decade, health food stores were already selling freshly blended smoothies. These early smoothies were basically fruit, juice, and ice whizzed up in a blender, sometimes with a bit of ice...

chattertoncopywriting.com
Blog Post
How to Make Awesome Sports Recovery Drinks

When it comes to refueling your body after a hard workout, there are a million sports recovery drinks you can buy. But how do you know what you're really drinking? Especially if you're conscientiously trying to follow a low carb diet? According to chef and cyclist Lentine Zahler, the best way to control what goes into your body is to make it yourself, especially where workouts are concerned. You need...

chattertoncopywriting.com
Blog Post
Ultimate Low-Carb Guide to Eating and Snacking on Road Trips

It's hard enough to find healthy food on a road trip. Try sticking to a low-carb diet at the same time. While not impossible, it will test you, for sure. When the weather warms, everyone throws off their winter wrappings and sets off to explore the world outside. For many of us, this entails getting out of the neighborhood and poking around far afield. This could involve a quick jaunt to visit friends and...

Legal Articles

5
chattertoncopywriting.com
Blog Post
Do You Need a Personal Injury Lawyer?

You've been hurt in an accident. It can change everything. It casts doubt on your whole future and raises a million questions. How long will recovery take? How much will this all cost me? Do I have the right to sue? Sometimes it's hard to tell if you have a case. Not all injuries will meet the legal threshold to allow you to sue a third party for pain and suffering. So how do you know if your accident is bad enough to warrant retaining a lawyer?

chattertoncopywriting.com
Blog Post
Complicated Jurisdiction: Out-of-province Car Accidents

Ontario has taken great steps to reduce the pain and hassle involved in auto insurance claims. Our no-fault system goes a long way to ensure that claims that arise in Ontario are handled swiftly and fairly. But what do you do if you've been in an accident outside of Ontario? Are you still covered? And if you need to sue, where will the case be heard? In Canada, insurance laws vary. Each province and territory...

Ghostwriting/Miscellaneous

5
chattertoncopywriting.com
Blog Post
5 Unique Father's Day Gift Ideas

The last thing your father wants is another tie. Got it? You get one day a year to say thanks for being my dad. Maybe try something different this year. Our dads have done a lot for us. They put together our first bikes. They kicked around the soccer ball with us. They gave us sage wisdom. If we asked for it or not. So, let's treat them well this year. We've put together a guide to figuring out what to...

chattertoncopywriting.com
Blog Post
Top 5 Weekend Getaways and Day Trips in Ontario This Spring

It's quite possible this past winter was the longest one in Ontario's history. It might have been perfect for cross-country skiers, but the rest of us were hoping to put our parkas away long before May, thank you very much. So now that the snow has finally gone back up north until next winter, what's the best way to celebrate the return of tolerable weather? By getting out and enjoying it. By making...

© ClearVoice, Inc.