Steve Chatterton

Copywriter, Ghostwriter, Writer, Copy Editor, Editor

I spin words into money; what's your superpower?

Using the skills acquired as a freelance journalist and a published short-story author, I bring a unique perspective to the world of business writing. A perspective that can help you generate more sales leads and land more prospective buyers.

I bring over a decade of freelancing experience to the table, having worked with companies as diverse as IBM, LG, Canon, and Zurich Insurance. And I’ve even interviewed rock stars for one of Canada’s most popular lifestyle and entertainment blogs.

As a lifelong learner, there’s nothing I love more than researching and writing about a new topic. Even if I don’t know much about a new line of business, I’m the kind of copywriter who doesn’t hesitate to roll up his sleeves and dive right in, soaking up as much information as possible. This is the sort of challenge I thrive on. It’s what drew me to professional copywriting in the first place, and it’s what sets me apart from the competition.

I know when I write about your industry I must write from an insider’s perspective. Rest assured, I’m always willing to go the extra mile required to make your copy sound like it’s written from a place of knowledgeable authority. Research, interviews, anything. Whatever it takes to get your vision in writing.
Categories
Content Types
Whitepaper, Website Copy, Social Copy, Script, Product Description, Press Release, Landing Page, Interview, Infographic Copy, Guide, Ebook, Case Study, Blog Post, Article
More Information
Whitby, ON, Canada|English
Publications
N/A

Editing

3
pottersgatecharities.org
Website Copy
Potter's Gate Charities: Strategic Plan

As a public benefit nonprofit organization, we always look for better ways to fulfill our mission. Both our staff and board are committed to this process. To achieving measurable results and approving priorities for implementation.

pottersgatecharities.org
Website Copy
Potter's Gate Charities: Mission

The mission of Potter’s Gate Charities is to serve as a national and international advocate for the most vulnerable in our society. This included children, the elderly, the disabled and immigrants, living in both rural and urban communities.

pottersgatecharities.org
Website Copy
Potter's Gate Charities Incorporated

Potter’s Gate Charities Incorporated of New Jersey does not exclude, deny benefits to, or otherwise discriminate against any person on the ground of race, color, nation of origin, religious creed, disability, ancestry, sex, age, or sexual orientation in employment or in admission to, participation in, or receipt of the services and benefits of any of its programs and activities, whether carried out by The Potter’s Gate Charities Incorporated New Jersey directly or through our agencies or any other entity with whom The Potter’s Gate Charities Incorporated of New Jersey arranges to carry out its program and activities.

Lonform Articles

9
medium.com
Article
5 Viable Alternatives to Being a Fabulously Wealthy Novelist

Sometimes, success requires an action plan. And a doable one at that. But too often, young writers have unrealistic expectations about the ease with which one becomes a professional writer in today’s marketplace. The fame and riches of writers like J.K. Rowling and Suzanne Collins and their very successful book/movie franchises can easily lead newer scribes to think that making a living as a storyteller is a cakewalk.

October, 27 2018
medium.com
Article
What You Need to Know About the Wisdom of Gatekeepers

You want something, and you want it bad. But the world is full of obstacles and barriers, arbitrary rules made by people looking to impose order on an ultimately turbulent universe. These rules are meant to separate the wheat from the chaff, to ensure that only the best candidates get to go forward. But even the most sympathetically designed system is prone to occasional failure, ultimately leaving qualified and deserving individuals out in the cold.

October, 23 2018
blogto.com
Article
Everest: for the Discriminating Palate?

Aaron Shelbourne has a long history of sticking up for the little guy through his work with the Ontario Coalition Against Poverty (OCAP), and he's also a founding member of Independence Unlimited, an advocacy group for people with disabilities. He's also a victim of discrimination. Shelbourne, who lives with Cerebral Palsy (CP) and communicates through augmentative and alternative communication (AAC) which requires an assistant, used to be a regular patron of Everest restaurant on Queen Street...

April, 5 2008
medium.com
Article
How Aretha Franklin Earned ‘Respect’ by Reversing Gender Roles

Aretha had a way of making a song her own when she recorded it, but when she recorded "Respect" she made her statement by playing around with gender politics.

December, 8 2017
theascent.pub
Article
What a one-armed surfer can teach us about overcoming setbacks

It was the morning of 31 October 2003. Thirteen-year-old Bethany Hamilton went surfing with friends off Tunnels Beach, Kauai, Hawaii. Around 7:30, she enjoyed a tranquil moment resting on her board, watching as sea turtles swam by. And that’s when a fourteen-foot tiger shark attacked, taking her left arm clean off.

October, 31 2003
medium.com
Article
The Quiz Show Scandal, or Why Jeopardy! is Played Backwards

Have you ever wondered why Alex Trebek asks contestants to answer in the form of a question? This article looks at the earlier scandal that destroyed America's trust in quiz shows and how Jeopardy! was able to redeem itself.

November, 27 2017

Web Copy

4
mv3marketing.com
Website Copy
Personalization Marketing

What if you could use your website data like a crystal ball? What if real-time software analysis could tell you who each of your customers are as unique individuals? And what if, as a result, you could offer every client a tailor-made experience?

mv3marketing.com
Website Copy
Digital Assistant Marketing

SEO is a world of never-ending evolution, which means that MV3 works overtime to retool our strategies to help you stay on top. But now, digital assistants are changing the search world again. In addition to helping you keep on top of the latest algorithms, we’re also here to help you prepare for the new ways users hunt for information.

Ghostwritten Blogs

38
chattertoncopywriting.com
Blog Post
How to Protect Yourself When Risk is Assumed

It's a sad irony that some of our most enjoyable leisure activities all share a certain element of risk. You go to a baseball game, there's a remote chance a fly ball could hit your head. You hike, there's the prospect of twisting your ankle, leaving you stranded in the middle of nowhere. You take a yoga class, there's the very real possibility you could hurt yourself attempting one of the poses...

chattertoncopywriting.com
Blog Post
Get to Know the Skin You're In

Your skin. It’s all around you. It surrounds us and binds us together, forming a watertight barrier between the outside world and the inner workings of our bodies. The single largest organ of the body, the skin cocoons and protects us, regulates our body heat, and keeps us from dehydrating. Knowledge is power, and that goes doubly so for the skin. The better you learn to care for it, the better it will care for you. This article will give you lots of info about...

chattertoncopywriting.com
Blog Post
Ultimate Low-Carb Guide to Eating and Snacking on Road Trips

It's hard enough to find healthy food on a road trip. Try sticking to a low-carb diet at the same time. While not impossible, it will test you, for sure. When the weather warms, everyone throws off their winter wrappings and sets off to explore the world outside. For many of us, this entails getting out of the neighborhood and poking around far afield. This could involve a quick jaunt to visit friends and...

chattertoncopywriting.com
Blog Post
5 Unique Father's Day Gift Ideas

The last thing your father wants is another tie. Got it? You get one day a year to say thanks for being my dad. Maybe try something different this year. Our dads have done a lot for us. They put together our first bikes. They kicked around the soccer ball with us. They gave us sage wisdom. If we asked for it or not. So, let's treat them well this year. We've put together a guide to figuring out what to...

chattertoncopywriting.com
Blog Post
Get Super Summer Skin in 10 Simple Steps: The Ultimate Guide

After a winter like that, it's hard to believe summer will ever get here. But don't despair. Summer IS coming. And when it gets here, you'd better be ready for it. So what's the best way to get ready for summer? Good question. That's what we're going to focus on for the rest of this article. In particular, we're going to focus on your skin and the best things you can do for it this summer. We'll start now, with what ...

chattertoncopywriting.com
Blog Post
Top 5 Weekend Getaways and Day Trips in Ontario This Spring

It's quite possible this past winter was the longest one in Ontario's history. It might have been perfect for cross-country skiers, but the rest of us were hoping to put our parkas away long before May, thank you very much. So now that the snow has finally gone back up north until next winter, what's the best way to celebrate the return of tolerable weather? By getting out and enjoying it. By making...

chattertoncopywriting.com
Blog Post
What You Need to Know About Concussions

Rowan Stringer, 17, had been complaining of headaches to her friends after being tackled in another game played four days earlier. In a text exchange with her friend Michelle Hebert leading up to the game on May 8, Rowan said, 'what's some brain damage gonna hurt.' Rowan was showing bags under her eyes, and the two girls had already started looking up concussions online. But still, Rowan was determined...

May, 12 2013
chattertoncopywriting.com
Blog Post
Type 2 Diabetes: 3 All-Natural Ways to Reverse It in 30 Days

What if there was a simple, natural way for diabetics to live well--without worrying about medication or insulin shots ever again? If you live with type 2 diabetes, you know how hard it can be. Stressing about your blood sugar levels, medication, and shots. Contemporary medicine primarily focuses on managing the symptoms of diabetes. So buying into that way of thinking means a lifetime of worrying about...

chattertoncopywriting.com
Blog Post
How Natural Medicine Can Help with Anxiety

Living with the constant inner turmoil of anxiety can be overwhelming. As you go through life consumed by tension and unpleasant thoughts, it's hard to see any way out at all sometimes. Fortunately, we understand anxiety now better than ever, and the options for treatment are as wide ranging as they are effective. This article will explore some of the options available for people living with anxiety. If ...

chattertoncopywriting.com
Blog Post
6 Simple & Natural Ways to Rid Yourself of Lower Back Pain

Just because your lower back pain is chronic doesn't mean you're stuck with it for the rest of your life. But some people lose hope when their doctors tell there isn't much they can do for them but try to manage the pain. If this has happened to you, despair no more. It's not that your problem is unfixable. You're just asking the wrong person to fix it. The sad truth is that Western medicine comes...

chattertoncopywriting.com
Blog Post
How to Manage Your Depression Naturally in 11 Simple Steps

Living with depression isn't easy. Being riddled with self-doubt, disengaged from life, wondering if you'll ever be able to shake it off. It can be emotionally crippling. But it doesn't have to. In many cases, you can alleviate depression by safe, natural means with no adverse side effects. Doing simple things like thinking proactively, being mindful of what you eat and drink, and embracing your inner...

chattertoncopywriting.com
Blog Post
Men's Health: Natural Treatments for 7 Common Male Problems

Men and women not only look different, they have different health concerns as well. There's an expectation in Western society that men should provide for others, never taking time to care for themselves. This leads to unhealthy habits, both at home and in the workplace, which have led to a health crisis among men today. A crisis that could be managed effectively with natural remedies, easy lifestyle tweaks...

chattertoncopywriting.com
Blog Post
Why Heart Disease Screening Is Flawed (And What You Can Do About It)

What would you say if I told you most tests to assess your risk of cardiovascular disease are wrong half the time? That 50% of men who suffer heart attacks have normal cholesterol levels? Wouldn't you want to make sure you were getting the right test? Many practitioners rely on outdated methods for determining your risk of developing heart disease. The standard test, the one that's been in use for decades, only measures...

chattertoncopywriting.com
Blog Post
How to Make Awesome Sports Recovery Drinks

When it comes to refueling your body after a hard workout, there are a million sports recovery drinks you can buy. But how do you know what you're really drinking? Especially if you're conscientiously trying to follow a low carb diet? According to chef and cyclist Lentine Zahler, the best way to control what goes into your body is to make it yourself, especially where workouts are concerned. You need...

chattertoncopywriting.com
Blog Post
Complicated Jurisdiction: Out-of-province Car Accidents

Ontario has taken great steps to reduce the pain and hassle involved in auto insurance claims. Our no-fault system goes a long way to ensure that claims that arise in Ontario are handled swiftly and fairly. But what do you do if you've been in an accident outside of Ontario? Are you still covered? And if you need to sue, where will the case be heard? In Canada, insurance laws vary. Each province and territory...

chattertoncopywriting.com
Blog Post
5 Ways to Celebrate This Summer's Last Long Weekend

Summer. It's glorious. All that sunshine and warmth and such. Shorts, sandals and sunscreen without having to cower indoors for fear of freezing. Part of summer's appeal is its transitory nature. Much like the elusive love who slips further and further away the harder we try to hold on to them, summer's here for a good time--but the clock is always ticking. Short of moving closer to the equator, the...

chattertoncopywriting.com
Direct Mail
Subject: How to land better clients and shut the naysayers down

You've done one of the bravest things imaginable . . . going into business for yourself. No more boss. No more 9 to 5. No more steady paycheque. And everyone said you were mad, didn't they? Your friends. Your family. Maybe even your spouse. You must have been crazy to risk everything to be your own boss. And maybe you were. You soon realized just how hard it is to make a new business grow. To land clients.

chattertoncopywriting.com
Blog Post
How to Get the Most out of Yoga for Beginners

Yoga is by far one of the best ways to get fit, look fantastic, and feel even better. But if you're just getting started with yoga, it can be hard knowing what to do. You have lots of choices just figuring out which class to take. There are several schools of thought about how to best approach yoga. And starting off on the wrong foot, or in the wrong class, could turn you off what would otherwise be an extremely rewarding exercise regimen.

chattertoncopywriting.com
Blog Post
The Ultimate Guide to Low-Carb Cooking with Bison

What would you say to a great protein source that has fewer calories and less fat than beef, chicken, or pork? One that's also lower in cholesterol than chicken or pork? The meat in question is bison. It's the healthy red meat. Try it in a stir-fry, slow-cooked, or as the ground meat in your next pasta sauce and find out for yourself.

chattertoncopywriting.com
Blog Post
Personal Injury Law & High-Risk Vehicles: What's at Stake?

What do all-terrain vehicles (ATVs), snowmobiles, jet skis, and sport boats all have in common? They're all considered high-risk vehicles. Designed to deliver high-powered performance in remote, unsupervised areas, these vehicles often tempt their operators to take unnecessary risks. Pushing themselves and their vehicles to the limit, this can lead to reckless behavior that puts the operator and bystanders at risk.

chattertoncopywriting.com
Blog Post
Do You Need a Personal Injury Lawyer?

You've been hurt in an accident. It can change everything. It casts doubt on your whole future and raises a million questions. How long will recovery take? How much will this all cost me? Do I have the right to sue? Sometimes it's hard to tell if you have a case. Not all injuries will meet the legal threshold to allow you to sue a third party for pain and suffering. So how do you know if your accident is bad enough to warrant retaining a lawyer?

chattertoncopywriting.com
Blog Post
You Too Can Cook Your Way to Clear, Great Looking Skin

If you buy into the theories of futurist Ray Kurzweil, there'll soon come a day when we'll be able to eat whatever we want while living longer, healthier lives in better-looking bodies. In this vision of the future, tiny robots inside our bodies--nanobots--will optimize our health for us. They'll make sure our cells get all the raw materials they need, safely remove all harmful waste, and repair all cellular damage from acne to pancreatic cancer.

chattertoncopywriting.com
Blog Post
15 Awesome Barbecue Tools and Gadgets You Can't Do Without

The warm weather's here, I'm afraid you must barbecue now--it's the law! But seriously, there's nothing more life-affirming than going outside and cooking your food. Barbecuing not only reconnects you with nature but the very history of human development itself. It's an instant throwback to the days when an open fire was our only option for cooking. A simultaneous celebration of how far we've come while still honoring all those who've helped us get here.

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