Uncommon Advertising - Uncommon Ideas
Ghostwriter for Dr. Christopher Lahr PREFACE History is people. It’s amazing how often the lives of history’s most celebrated protagonists’ crisscrossed the paths of other protagonists. School history textbooks were written about events and protagonists at their peak. Modern historians look more deeply into the lives of heroes and villains seeking the seeds of their importance to events of their making. This book elucidates the culture of pride and violence that allowed college alumni and roommates to lead two massive opposing armies of young men—all speaking the same language, practicing the same religions, borne of the same nation-state, with the same personal goals, and with the same skin color—to clash in the deadliest modern war up to that time. It was a war over the seemingly esoteric governmental philosophies of ‘federalism” and “statism” (states’ rights) and the concrete concept of the right to own slaves. By studying the far flung, distant origins and backgrounds of two commanding generals during one climactic battle of the U.S. Civil War battle—Gettysburg—we can learn much about our nation’s history and the personal forces that made it what it is today. If one thing is abundantly clear from this book it is that our society today, with its social safety nets, health care, antibiotics, mandatory universal happiness, and political correctness is a far different society than the one that gave rise to the Civil War. That culture was one of hardship, death, orphans, poverty, violence, strength, weakness, duels, hubris, anger and pride. The question we must ask today is whether or not there will ever be a need to call upon emotions and men like those described in this book or if we will be able to gently massage the problems facing us today with nothing more than technology, bravado, and financial legerdemain. I am not optimistic. This book is a woven tapestry of lives surrounding two generals whose troops would meet in a peach orchard on the Gettysburg battlefield.
Recruitment flyer written and designed by Steven Acker
One page of a brochure for Clarion Rear Vision Systems written by Steven Acker.
Eulogy for John Lennon personally selected by Yoko Ono for reprint in this book. Originally published in The Capitol Reporter newspaper, Jackson, MS.
Logos designed by Steven Acker
Press Release for a song release. This is a sample of Steve Acker's press release skills.
Promotional flyer for Grey Tie Events written and designed by Steven Acker
University Jams is a specialty music production company producing modern college fight songs based at SST Studios in Weehawken, NJ. Steven Acker is the co-owner, producer, and principal songwriter.
Newspaper ad conceived and written by Steven Acker
Steven Acker has composed and produced numerous jingle and theme songs for a wide range of clients.
One of a series of ten newspaper ads written by Steven Acker about Vicksburg, Mississippi historical buildings. I related each one to the history of the bank.
Steven Acker produces jingles, theme songs, and video soundtracks in this studio in Weehawken, NJ. This is SST Studios.
Steven Acker created the Dollar General Stores Adult Literacy Program in 1987, for which President Reagan presented his Presidential Award for Private Initiatives. The Saturday Evening Post honored the program with its 1988 Benjamin Franklin Award. In 1992, Acker’s original program evolved into the present-day Dollar General Literacy Foundation. To date, more than 10 million Dollar General customers have earned their GED Certificates and/or learned to read as a result of Dollar General’s educational efforts.
This was the first of three newsletters I wrote for the industrial consultant, Ed Herd, later updated as a blog post. It is an example of how I simply complex concepts in a clear, concise style.
The first page of Johnston & Murphy catalog. Copy by Steven Acker
Memoir of legendary convert promoter, Pat DiCesar, with deep edit by Steven Acker. Published by Headline Books. #1 Amazon bestseller, numerous national and regional book awards.
A 2016 book I wrote with the Indiana Dog Whisperers. For sale on Amazon.
I conceived, wrote, and designed a series of eight politically-oriented newsletters for Knowledge Products in Nashville.
Newspaper ad. Copy and concept by Steven Acker
Print and web ad with copy and design by Steven Acker for Acker Creative and BFAC Mobile App Developers