Steve Acker

Copywriter, Editor, Graphic Designer, Writer, Ghostwriter

Uncommon Advertising - Uncommon Ideas

STEVEN ACKER HAS ENJOYED TWO ILLUSTRIOUS, AND iNTERTWINING CAREERS: ADVERTISING AND MUSIC.

From the 1950s through the late 1970s, few areas of the country boasted a more exciting popular music scene than Northeast Ohio and Southwest Pennsylvania. Many of the most celebrated rock stars of the era spent their formative years there.

One of the most popular area bands throughout the 70s was Youngstown, Ohio’s LAW, featuring 21-year old Steven Acker on guitar and vocals. Acker was the band’s guitarist and principal songwriter. On the strength of his songs and the band’s amazing live shows, LAW was discovered and signed to MCA Records by Roger Daltrey of the Who. The band opened one leg of The Who’s 1976 Summer Tour. Despite universal acclaim for its powerful performances, sharing stages across the nation with virtually every major act of the era, LAW failed to find a consistent place on radio playlists. With three white and two black members, they played what one critic labeled “Rock and Soul Music.” Too much rock for soul, and too much soul for rock and roll.

After three albums on MCA, Aker moved to Mississippi in 1978 to re-join his family, where he commenced a long career as an advertising creative director and record producer. Later in Nashville, he directed ad campaigns and produced jingles for national clients like McDonald’s, Bridgestone Tires, Sara Lee Foods, and Johnston & Murphy Shoes.

In 1987 Acker created the Dollar General Stores Adult Literacy Program, for which President Reagan presented his Presidential Award for Private Initiatives and the Saturday Evening Post honored with its 1988 Benjamin Franklin Award. In 1992, Acker’s original program evolved into the present-day Dollar General Literacy Foundation. To date, more than 10 million Dollar General customers have earned their GED Certificates and/or learned to read as a result of Dollar General’s educational efforts.

In 2007, Acker re-entered the music business when he was signed to SST Studios in New York City as a staff writer and producer. In that capacity, he wrote and produced songs for several NYC recording artists and produced new hit fight songs for several major universities under the banner of University Jams. Following the destruction of the recording studio by Hurricane Sandy in October 2012 he resumed his advertising and writing career. He has since published two books and edited a dozen more, including the #1 Amazon best-seller, “Hard Days, Hard Nights” by legendary concert promoter, Pat DiCesare.

As an advertising and marketing professional, Acker boasts an unprecedented range of skills, from writing to graphic design to social media planning to web marketing and email campaigns to, of course, commercial music. His advertising and music work can be seen and heard on numerous websites, including www.ackercreative.com


Categories
Content Types
Article, Interview, Website Copy, Press Release, Music Video, Direct Mail, Ad/Promotional Copy, Page Layout, Graphic
More Information
Mississippi College, BSBA Business and Communcations
Kissimmee, FL, USA|English
Publications
N/A

Published Content

21
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Ebook
Lions of Gettysburg Ghostwriter

Ghostwriter for Dr. Christopher Lahr PREFACE History is people. It’s amazing how often the lives of history’s most celebrated protagonists’ crisscrossed the paths of other protagonists. School history textbooks were written about events and protagonists at their peak. Modern historians look more deeply into the lives of heroes and villains seeking the seeds of their importance to events of their making. This book elucidates the culture of pride and violence that allowed college alumni and roommates to lead two massive opposing armies of young men—all speaking the same language, practicing the same religions, borne of the same nation-state, with the same personal goals, and with the same skin color—to clash in the deadliest modern war up to that time. It was a war over the seemingly esoteric governmental philosophies of ‘federalism” and “statism” (states’ rights) and the concrete concept of the right to own slaves. By studying the far flung, distant origins and backgrounds of two commanding generals during one climactic battle of the U.S. Civil War battle—Gettysburg—we can learn much about our nation’s history and the personal forces that made it what it is today. If one thing is abundantly clear from this book it is that our society today, with its social safety nets, health care, antibiotics, mandatory universal happiness, and political correctness is a far different society than the one that gave rise to the Civil War. That culture was one of hardship, death, orphans, poverty, violence, strength, weakness, duels, hubris, anger and pride. The question we must ask today is whether or not there will ever be a need to call upon emotions and men like those described in this book or if we will be able to gently massage the problems facing us today with nothing more than technology, bravado, and financial legerdemain. I am not optimistic. This book is a woven tapestry of lives surrounding two generals whose troops would meet in a peach orchard on the Gettysburg battlefield. 

May 10th, 2016
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Ad/Promotional Copy
Circulation America recruitment flyer

Recruitment flyer written and designed by Steven Acker

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Ad/Promotional Copy
Clarion Brochure Copy

One page of a brochure for Clarion Rear Vision Systems written by Steven Acker.

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Press Release
A Tribute to John Lennon eulogy by Steven Acker

Eulogy for John Lennon personally selected by Yoko Ono for reprint in this book. Originally published in The Capitol Reporter newspaper, Jackson, MS.

January 19th, 2019
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Ad/Promotional Copy
Logos designed by Steven Acker

Logos designed by Steven Acker

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Press Release
Buckeye Tree News Release

Press Release for a song release. This is a sample of Steve Acker's press release skills.

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Ad/Promotional Copy
Grey Tie Events Flyer

Promotional flyer for Grey Tie Events written and designed by Steven Acker

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University Jams Music Production Company

University Jams is a specialty music production company producing modern college fight songs based at SST Studios in Weehawken, NJ. Steven Acker is the co-owner, producer, and principal songwriter.

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Ad/Promotional Copy
Free Baby.jpg

Newspaper ad conceived and written by Steven Acker

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YourTube.jpg
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Music Video
Jingles by Steven Acker

Steven Acker has composed and produced numerous jingle and theme songs for a wide range of clients.

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Ad/Promotional Copy
Fnb Ad 3.jpg

One of a series of ten newspaper ads written by Steven Acker about Vicksburg, Mississippi historical buildings. I related each one to the history of the bank.

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Music Video
Full Service Music Production

Steven Acker produces jingles, theme songs, and video soundtracks in this studio in Weehawken, NJ. This is SST Studios.

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Ad/Promotional Copy
Presidential Award for My Work with Dollar General Stores

Steven Acker created the Dollar General Stores Adult Literacy Program in 1987, for which President Reagan presented his Presidential Award for Private Initiatives. The Saturday Evening Post honored the program with its 1988 Benjamin Franklin Award. In 1992, Acker’s original program evolved into the present-day Dollar General Literacy Foundation. To date, more than 10 million Dollar General customers have earned their GED Certificates and/or learned to read as a result of Dollar General’s educational efforts.

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Blog Post
A sample of newsletter writing simplifying a complex industrial concept for easy comprehension.

This was the first of three newsletters I wrote for the industrial consultant, Ed Herd, later updated as a blog post. It is an example of how I simply complex concepts in a clear, concise style.

January 19th, 2019
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Ad/Promotional Copy
Johnston & Murphy catalog copy by Steven Acker

The first page of Johnston & Murphy catalog. Copy by Steven Acker

January 19th, 2019
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#1 Amazon bestseller edited by Steven Acker

Memoir of legendary convert promoter, Pat DiCesar, with deep edit by Steven Acker. Published by Headline Books. #1 Amazon bestseller, numerous national and regional book awards.

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Guide
Book written and designed by Steven Acker with the Indiana Dog Whisperers.

A 2016 book I wrote with the Indiana Dog Whisperers. For sale on Amazon.

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Direct Mail
Series of political newsletters written and designed by Steven Acker

I conceived, wrote, and designed a series of eight politically-oriented newsletters for Knowledge Products in Nashville.

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Ad/Promotional Copy
Pain Relievers full-page newspaper ad written by Steven Acker

Newspaper ad. Copy and concept by Steven Acker

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Ad/Promotional Copy
Magazine ad written and designed by Steven Acker

Print and web ad with copy and design by Steven Acker for Acker Creative and BFAC Mobile App Developers

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