Fashion copy and editorial
Woman Born is a new platform that's changing the conversation around motherhood. For launch, I investigated postpartum care around the world.
A San Francisco non profit is pioneering a new way to clean up oil spills — using your hair. This article is one of the most-read on OK Whatever to date.
Clean dressing: It's all about sustainable fashion and building a capsule wardrobe
Mixing video content with an aspirational shoot and genuinely useful fashion tips, this one did particularly well commercially.
As website editor of F&F at Tesco (2012-2017), I introduced editorial content to F&F online under the Inspire Me banner. Enhancing F&F’s fashion credibility and delivering commercial results, Inspire Me became woven into the fabric of the site.