Suzanna Colberg

Content Strategist, Copy Editor, Copywriter, Writer

Writing about Business, HR & the Workplace, Marketing, SEO Topics and More

Suzanna Colberg specializes in both print articles and search engine optimized web content. Her stories have been published in Massage magazine, Grand Rapids Magazine, AAA Magazine, and SwitchedOn Leadership magazine. Plus, with five years of marketing experience coupled with HTML and SEO knowledge, creating blogs and building landing pages from scratch is no biggie for this prolific blogger and copywriter. 

After earning a BA in Communications and Media Studies, Suzanna's career started as a video editor in Nicaragua, where she worked on the short film "Rhythm in the Barrios." Soon after returning to the U.S., she accepted a freelance position with Grand Rapids Magazine, where she pitched, wrote and edited human interest stories and features for two years.

As a senior copywriter and content strategist in the Chicago integrated marketing scene, Suzanna has worked with clients that run the gamut from healthcare to agriculture to hearing aids, human resources software, and finance. She's happy to whip up long-form eBooks, blogs, whitepapers and buyer's guides (see he work below for real-life examples of these), or quick-hit copy for digital ads, postcards, radio commercials, flyers and infographics.

She would love the opportunity to bring her creativity, experience and masterful use of language to your project.

Her areas of expertise include: healthcare marketing and blogging; human resources, people analytics and human capital management; recruiting, management, hiring, workforce strategy, talent assessment and talent analytics; digital marketing; search engine optimization (SEO) topics; content strategy; blogging; direct mail and direct-response copywriting; grammar, writing and editing; content marketing strategy and SEO; managing/working with freelance writers; marketing industry blogs; B2B blogs, case studies, and whitepapers.
Categories
Content Types
Article, Blog Post, Whitepaper, Ebook, Social Copy, Website Copy, Case Study, Buyers Guide, Video, Direct Mail, Infographic Copy, Email Newsletter, Presentation, Page Layout, Script, General Video, Recipe, Landing Page, Checklist
More Information
North Park University, B.A., Communications & Media Studies
North Park University, Graduate Certificate, Marketing Management
Chicago, IL, USA|English
Publications
N/A

Healthcare Blogs & Guides

3
connecthearing.com
Blog Post
The Future of Hearing Aids
May 24th, 2019
connecthearing.com
Blog Post
Books for Living with Hearing Loss
May 24th, 2019
PDF upload
Blog Post
Hearing Aid Buyer's Guide

I ghostwrote this blog as part of our agency's 5-part series focusing on today's Chief Marketing Officers.

Business Blogs

3
fastcapital360.com
Blog Post
How to Set Up a Free Custom Email Domain
September 23rd, 2019
fastcapital360.com
Blog Post
Social Media Marketing for Restaurants

Social media for restaurants is a must to drive customers through your doors and into your seats. Market smart in the digital age. I wrote this blog on behalf of Fast Capital 360.

September 3rd, 2019
fastcapital360.com
Blog Post
When to Consider Small Business Consulting Services

Small business owners need expert guidance from time to time. Here's how a consultant can impact your business. I ghostwrote this article on behalf of Fast Capital 360.

August 22nd, 2019

Marketing Industry Blogs

8
rev.com
Blog Post
How to Prepare Your Indie Film For A Film Festival Premiere
September 30th, 2019
losasso.com
Blog Post
4 tips to maintain (and ROCK) the role of CMO

I ghostwrote this blog as part of our agency's 5-part series focusing on today's Chief Marketing Officers.

November 20th, 2018
losasso.com
Blog Post
How the job description of CMO is evolving

I ghostwrote this blog as part of our agency's 5-part series focusing on today's Chief Marketing Officers.

October 31st, 2018
losasso.com
Blog Post
Practical tips to help CMOs choose the right marketing partners

I ghostwrote this blog as part of our agency's 5-part series focusing on today's Chief Marketing Officers.

January 24th, 2019
losasso.com
Blog Post
CMOs: It’s time to take your seat at the tech table

I ghostwrote this blog as part of our agency's 5-part series focusing on today's Chief Marketing Officers.

December 18th, 2018
losasso.com
Blog Post
Writing tips for direct mail

As the only copywriter at LoSasso trained in direct mail marketing, I was tasked in writing a blog outlining tips and pointers for how to create a compelling direct mail piece. I also concepted all graphics -- including the direct mail template -- that are featured in this blog post.

June 5th, 2018
losasso.com
Blog Post
Tips to maximize engagement while live streaming

As a marketing agency senior copywriter, I planned and wrote industry-focused blogs one or more times a month covering everything from industry trends to marketing tips to round-ups and more. This piece helps guide marketers through tips and tricks to increase engagement while live streaming on Instagram, Facebook and other social media platforms.

August 8th, 2018
losasso.com
Blog Post
Tips to avoid tone-deaf content across user interfaces

As a senior copywriter and content strategist, tone was an important aspect of my work. This piece discusses how and when to use different tones.

October 19th, 2017

Magazine Articles and Advertorials

6
issuu.com
Article
Feature Story - Elements Interior Design

See my work on page 35.

November 18th, 2012
issuu.com
Article
Grand Rapids Fall Arts Preview

As a writer for Grand Rapids Magazine, I wrote the cover story for the Fall Arts Preview issue. See my work on page 53.

May 24th, 2004
PDF upload
Article
8 Resume Tips for Massage Therapists

This article was written after the editors of Massage magazine saw a similar piece I wrote for another massage and spa website and contacted me to write a resume-focused article for their print issue.

PDF upload
Article
Shifting into the Age of Employee Experience

I wrote a blog published on Business2Community's website. The editor of SwitchedOn Leadership liked it so much she asked if she could republish it in her magazine. This is the second article I wrote for her. See my work on page 40.

PDF upload
Ad/Promotional Copy
Hearing Aid Advertorial + 1/4 Page Ad

I was in charge of the copywriting for both the advertorial and the 1/4 page advertisement for our client, Connect Hearing. This piece was run in AAA magazine.

PDF upload
Article
Case IH Dealer Catalog Spread

This spread provided information about upcoming promotions dealers should be aware of, and how to take advantage of them. I wrote and co-art directed this spread.

Guides, Posters & Infographics

4
PDF upload
Ad/Promotional Copy
Audeo B-Direct Hearing Aid Poster

I wrote the copy for and art directed this poster, which was displayed in the front window of our client's brick-and-mortar clinics.

PDF upload
Infographic Copy
Employee Benefits One-Sheeter

To help boost Connect Hearing's recruiting efforts, I wrote the copy for this employee benefits infographic, which was distributed at recruiting events and to prospective employees.

PDF upload
Infographic Copy
Promotional Hearing Aid Accessories Poster

I wrote the copy for this poster, which was created to help illustrate when and how our client's hearing aid accessories can be used. This was put up in our client's brick-and-mortar clinics.

PDF upload
Infographic Copy
Infographic - A Look at Hearing Loss in Different Generations

I concepted, wrote and art directed this infographic for our hearing aid client.

Emails

2
Image upload
Ad/Promotional Copy
Buyer's Guide Thank-You Email

This is an email triggered after a website visitor subscribed to the Connect Hearing newsletter. I wrote the copy and art directed the graphics and layout for this email.

PDF upload
Ad/Promotional Copy
Hearing Aid Promotional Email

Monthly emails were a part of Connect Hearing's marketing strategy. I was responsible for the copywriting and art direction of all monthly promotional emails for this client. This email includes a new promotion and a new project.

Direct Response & Direct Mail

9
PDF upload
Direct Mail
Case IH Performance Event Promo - Postcard

I wrote and art directed this postcard as a part of our client's spring Performance Event campaign.

PDF upload
Direct Mail
Case IH Spring Performance Event 8-Page Mailer

I concepted, outlined and wrote this 8-page mailer. This piece was a part of our client's spring Performance Event campaign, and was sent to Case IH customers across the U.S. and Canada.

Image upload
Landing Page
New Holland Fall Maintenance Campaign Promo Landing Page

This landing page was created for our client's Inspect and Protect fall campaign, since lubricants and filters were the highest-selling items during that time of year. We also created direct mail pieces with trackable URLs that led customers to this page. I wrote and art directed this page.

PDF upload
Direct Mail
New Holland Post Card - Spring Performance Event Promo

As a part of New Holland's spring promotional campaign, I wrote and art directed all postcards, fliers and direct mail collateral.

Image upload
Ad/Promotional Copy
Case IH Partstore Website Slider/Masthead

This was a slider created for Case IH's customer-facing website. This was displayed for two months during their holiday campaign. I wrote and art directed this piece.

PDF upload
Ad/Promotional Copy
Case IH Holiday Campaign Promo Poster

This poster was part of our client's holiday campaign. These posters were displayed in our client's brick-and-mortar dealerships. I wrote and art directed this piece.

PDF upload
Commercial
Case IH Holiday Radio Promo Script

This radio script was part of our client's holiday campaign, with the intention to drive foot traffic into dealerships to buy gifts. I wrote and edited this script.

PDF upload
Direct Mail
Connect Hearing Open House Promo - Direct Mail Letter

I wrote and art directed this piece as part of our client's marketing strategy to garner repeat business from current customers.

PDF upload
Page Layout
Hearing Aid Trial - Free-Standing Insert

For our hearing aid client, I wrote and art directed this FSI (free-standing insert), which was inserted into local newspapers in various Florida and Texas locales, where our customer base was the largest.

Hiring, Recruiting, Talent Selection and Human Resources Blogs

33
furstperson.com
Blog Post
Developing Your Talent Selection Process with the Supply Chain Model
furstperson.com
Blog Post
Improve Talent Acquisition Process with These 5 Best Practices
furstperson.com
Blog Post
10 Critical Sales Skills of Successful Reps
furstperson.com
Blog Post
How to Transform Company's Talent IQ: Value of Pre-Hire Assessments
furstperson.com
Blog Post
The 7 Essential Elements of a Successful Recruiting Process
furstperson.com
Blog Post
What a Growing Economy Means for Hiring Top Talent
furstperson.com
Blog Post
Building a Smarter Hiring Process with Pre-Hire Assessments
furstperson.com
Blog Post
How to Spot a Quality Pre-Hire Assessment
furstperson.com
Blog Post
3 Ways to Foster Collaboration in the Employee Selection Process
furstperson.com
Blog Post
Core Competencies: Beware Adding Sales Duties to Support Roles
furstperson.com
Blog Post
When Hiring Top Talent, Company Values Matter
furstperson.com
Blog Post
Employee Attrition is the Symptom, Not the Problem
furstperson.com
Blog Post
How to Use the Right Interview Process to Avoid the Wrong Hire
furstperson.com
Blog Post
3 More Ways to Boost Your Contact Center's Employee Retention Rate
furstperson.com
Blog Post
If your contact center's employee retention rate is hurting, you are far from alone.
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