TJ Gronewold

Content Strategist, Copywriter, Editor, Ghostwriter

Writer, blogger and content marketer making engaging stories to grow audiences and fans for arts, food and travel industry small businesses.

Writer, blogger and content marketer making engaging stories to grow audiences and fans for arts, food and travel industry small businesses. I keep it conversational in the mucky cyberscape when a company is having a growth spurt. Crafting the bridge between companies and their crowd, one-by-one, to give biz teams a way to kickstart the conversation. I've dug through it all, from product launches in tech worlds and ecommerce corporations, to campaign launches to warm up customers to change, to introduce startup concepts to communities who didn't even know how much they needed it.
Categories
Content Types
Ad/Promotional Copy, Blog Post, Explainer Video, Landing Page, Page Layout, Website Copy, Social Copy, Product Description, Interview, Guide, General Video, Checklist
More Information
University of Minnesota, Bachelor of Arts-Journalism
Macalester College, Secondary Education-English
St. Paul, MN or remotely|English
Publications

Blogging

6
Dia de Los Muertos 2017: 3 Fast Facts
comicsands.comBlog Post
Dia de Los Muertos 2017: 3 Fast Facts

Researched and wrote on unusual symbols and rituals appearing on a new holiday coming into more U.S. communities.

October, 31 2017
Halloween Party Cocktails 2017: 5 Easy Drink Ideas
comicsands.comBlog Post
Halloween Party Cocktails 2017: 5 Easy Drink Ideas

Researched and wrote story for party ideas to celebrate the holiday in unexpected ways.

October, 26 2017
How to Engage Patients to Talk Financial Payments Before a Hospital Visit
blog.claraprice.comBlog Post
How to Engage Patients to Talk Financial Payments Before a Hospital Visit

Startup blog to create awareness with Hospital administrators and Patients. New ways to lower huge hospital bills and give the patient the power to choose their path of care.

April, 6 2018
Breaking Down Those Darn Codes on a Hospital Bill
blog.claraprice.comBlog Post
Breaking Down Those Darn Codes on a Hospital Bill

Startup blog to create awareness with Hospital administrators and Patients. New ways to lower huge hospital bills and give the patient the power to choose their path of care.

January, 5 2018
Halloween Party Food 2017: 5 Easy Appetizer Ideas
comicsands.comBlog Post
Halloween Party Food 2017: 5 Easy Appetizer Ideas

Extensive research of niche sources, focused on appeal to adult audience, mix of easy and gross selections.

October, 26 2017
Haunted Houses Near Me 2017: Find Scary Places to Visit
comicsands.comBlog Post
Haunted Houses Near Me 2017: Find Scary Places to Visit

Research, found and embedded most captivating videos, selected unusual themes of events.

October, 12 2017

Website Pages

2
BestBuy-DigitalEntertainmentWebpages.pdf
PDF upload
Website Copy
BestBuy-DigitalEntertainmentWebpages.pdf

Developed content strategy and copy for launch of Digital Entertainment platform for BestBuy.com. Created UX copy for 120 page designs to function for 14K products and data.

USBank-OnlineBankingHelpCenter.pdf
PDF upload
Website Copy
USBank-OnlineBankingHelpCenter.pdf

Project lead on development of Customer Help Center for secure Online Banking site. Editor and writer of 50 articles explaining features and actions on new platform design. Part of award-winning redesign campaign to convert 7 M online customers.

Published Content

3
SunSentinel-DolphinsAd.pdf
PDF upload
Ad/Promotional Copy
SunSentinel-DolphinsAd.pdf

Wrote copy for Miami Dolphins pre-season promotion in Sun-Sentinel newspaper. Campaign included TV spot and series of print ads.

BracoEstates-POPcard.pdf
PDF upload
Ad/Promotional Copy
BracoEstates-POPcard.pdf

Brochure card and tabletop signage used in resort locations in Jamaica.

SpiritAirlinesMagazine-SalsaArticle.jpg
Image upload
Article
SpiritAirlinesMagazine-SalsaArticle.jpg

Roundup article for Skylights in-flight magazine. Researched and wrote article for Custom Publisher in Miami, FL.

May, 1 2006

Video Marketing

1
GWG Life on Modern Living with kathy ireland® - Our Story 2015
youtube.comVideo
GWG Life on Modern Living with kathy ireland® - Our Story 2015

Project lead to develop interview videos and promote on social channels. Edited footage and complied with producer/talent constraints. Wrote promotional copy for landing page and social/email campaign.

December, 10 2015
© ClearVoice, Inc.