EXPERIENCE Copywriter/ Content Writer Freelance-Remote 2015 - PRESENT ● Work directly with marketing and content managers at an Inc. 5000 marketing agency developing, optimizing, and writing SEO-driven sales copy for internal and external marketing campaigns. (Product Descriptions, Use Cases, Case Studies, Content) ● Ghostwriter and proofreader for e-Books, newsletters, whitepapers, and other related copywriting projects ● Proofread, update, and rewrite web content to fit into new SEO standards, including copy for landing pages and email campaigns ● Perform extensive web research to collect pertinent niche data ● Create and collect graphics such as photos and videos to enhance content viewing ● Coordinate and plan postings for clients across social media
Content Update Editor, Remote — Gringo Group ApS 2016 - 2019 ● SEO updates, edit, and upload graphics for all existing buying guide products for affiliate sites ● Update product descriptions and create new copy for new products ● Daily editing of all existing content in WordPress Dashboard using Yoast and other pertinent plugins ● Write over 20,000+ words weekly ● Curate future topics for all Gringo ApS websites and products ( hunting gear, running and outdoor gear, home goods, electronics, shoes) ● Produce monthly invoices for work completed
Army Journalist/PA Officer, NC/NY — Army N.Guard 2007-2013 ● Complete news-based writing assignments based on interviews, press releases, and in-depth research to include embedding with multiple countries’ military units to find and pitch topics ● Write press releases for upcoming events and all military news-worthy operations ● Assist media personnel with embedding into military units in the U.S. and while stationed in Afghanistan ● Conduct public affairs to enhance U.S. Military relationships with other NATO governments ● Develop strategies to create news content and propaganda to strengthen military protocol and missions in and outside the U.S
SKILLS ★Proficiency in SEO optimization ★Excellent at understanding, improving, and applying brand tone ★ Master at using common sense and coming up with creative ideas ★ A/B Testing ★ Google Analytics ★ Superior research repertoire ★ Proficient in Google Docs, Microsoft Office, Adobe Photoshop, InDesign ★ Natural storyteller ★ Knowledge in HTML ★ Excellent communication skills ★ Understand various CMS platforms ★ Knowledge in Digital Marketing ★ Knowledge of Social Media Marketing
LANGUAGES English - Native speaker Spanish - Conversational
CERTIFICATIONS Product Messaging/Copywriting Landing Page Optimization A/B Testing Mastery Spreadsheets for Marketers User-centric Marketing Google Analytics I Google Analytics II Tag Manager I Attribution
EDUCATION Copy School 2021 Conversion Copywriting CXL Institute 2020 Growth Marketing Mini Diploma Defense Information School 2007 - 2008 Photojournalism/Government Public Affairs