B2B / B2C / Healthcare Industry Ghostwriter | Content Writer | Copywriter
This blog post focuses on reviewing the book How to Market to People Not Like You by Kelly McDonald. The general focus of the book is on narrowing down the type of customer you want and catering to their needs. In the blog post, the book review goes further into pointing out Kelly McDonald's key insights regarding truly listening to customers. Only through listening, as the book author points out -- in several ways -- can a brand make their customers happy.