Teagan Carlson

Copywriter, Ghostwriter, Writer

Seriously Educated Content, That's Not Always Serious...

My specialty is marketing content that's educational and informative-- with rich, research-focused backlinks that build your authority, improve your SEO, and create loyalty by giving your customers the added-value they demand, using a voice they trust.

Blogs, white papers, lead magnets, web content-- whatever it is, it speaks to your audience-- simplifying tech, reducing jargon, and putting your customers at ease.

SPECIALTIES
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* SEO- focused, authority-driven, inbound content marketing (pillar pages, research-based blogs, web content, lead magnets, persona creation, content branding, and keyword and backlink analysis)
* Marketing and sales collateral (brochures, white papers, ads, and promotional materials)
* Training and educational materials (eLearning, mLearning, hybrid, and instructor-led)

INDUSTRIES
My most recent work has been with:
- technology, SaaS
- education/ edtech
- personal finance/ fintech/real estate/ mortgage
- psychology/ mental health
- nonprofit/ philanthropy
- health/ wellness

EDUCATION AND EXPERIENCE
*Advertising and Marketing*
- Senior Account Executive: clients included Forever 21, Girls Cosmetics, CBGB, One Clothing
- Senior Writer/ Marketing Specialist: dental technology and software
*Education*
- M.Ed in Instructional Psychology
- ATD certified Instructional Designer
- 14 years of teaching experience
- SEO and Inbound Content Marketing certified

If you're ready to give your customers what they need, reach out!
www.teagancarlson.com
Categories
Content Types
Article, Blog Post, Whitepaper, Ebook, Website Copy, Product Description, Case Study, Buyers Guide, Press Release, Direct Mail, Infographic Copy, Guide, Ad/Promotional Copy, Email Newsletter, Landing Page
More Information
California State University, Northridge, M.Ed. Psychology
California State University, Northridge, B.A. Honors English Literature
University of California, San Diego, undergrad
Lompoc, CA, USA|English
Publications
N/A

Published Content

22
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Article
7 Ways to Protect Yourself From ID Theft

Article commissioned by credit-recovery specialist CC Advising. Article is research-based with a focus on lead gen. and authority building.

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Whitepaper
Vialok Whitepaper/ Long-form Product Guide

Whitepaper/ product guide for end of the consideration stage of the buyer's journey. Audience: IT professionals.

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Guide
Software Product Brochure

Brochure/ Product Info. Sheet for end-user during the beginning of the consideration-stage.

alterimaging.com
Blog Post
USED CORRECTLY, PROGRAMMATIC IS B2Bs BEST MOUSETRAP

SEO-focused, research-based blog post that discusses the AdWeekBrandShare article on programmatic.

December 12th, 2018
oliviaroseandme.com
Blog Post
Our Kids are Depressed and Anxious: What’s the Cause, and What Do We Do?

Provide SME and research to write pillar content for client's blog. The client is a research scientist who hopes to provide informational services to adolescent parents.

statestitle.com
Blog Post
What are Data and Predictive Analytics, Machine Learning, and Artificial Intelligence…

Ghostwritten, research-based and SEO-focused blog. Purpose: provide information for top of the funnel/ lead generation.

April 5th, 2019
homestylebathandbody.com
Website Copy
HomeStyle Bath and Body

Created all content for client website using brand voice and with SEO focus. Content includes: homepage, landing page, pillar content, wholesale page, about us, and product descriptions (most).

homestylebathandbody.com
Blog Post
Natural CBD Skincare

Research-based and SEO focused pillar content for this natural skincare and home product company. Purpose: educate audience and dispel negative stereotypes surrounding CBD.

yukodit.com
Blog Post
Five Reasons your Child Should Learn to Code NOW!

Yukodit wanted a top-funnel blog post that would reach their target audience: educated, upper-middle class, parents of young children.

February 13th, 2019
teagancarlson.com
Blog Post
THE SECRET TO GOOGLE-BOT SEDUCTION? HINT: IT’S WHAT’S ON THE INSIDE

self-published piece on the importance of content to an SEO strategy

November 30th, 2018
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Press Release
Press Release: Law and Cryptocurrency
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Guide
Preretirement Planning Brochure

2 of 4 page mock-up for a financial investor to be used during a seminar on pre-retirement planning

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Article
How Three Little Numbers Can Impact Your Life

This is one of a series of articles I wrote for C.C. Advising on credit scores and credit recovery.

generouscards.com
Website Copy
GenerousCards.com FAQ

The client requested rewrites to the FAQ section of their website, with keyword and branding focus.

November 1st, 2018
medium.com
Article
Want Your Grade-Schooler to Get into College? Better Start Molding Her Now.

An article about ways to prepare a child for college admissions, even as it becomes more difficult to be accepted.

medium.com
Article
California’s School Bond Measure Conundrum

This article addresses the increase in school bond measures to generate fudning for California schools.

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Ad/Promotional Copy
Optum Dental Imaging Brochure

This brochure was created for B2B distribution at dental technology conventions.

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Press Release
CBGB Fashion Press Release

This press release announced punk music icon CBGB's entrance into the fashion industry with a branded line of punk-inspired clothing.

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Buyers Guide
CDM Dental Management Software Manual

This is an excerpt of a training manual created for CDM Practice Management Software.

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Ad/Promotional Copy
Optum Print Ad

The Optum intraoral camera is a dental device. This ad was published in dental publications and directed toward dentists.

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Ad/Promotional Copy
Girl Cosmetics brochure

This brochure was distributed by major retail chains where Girl Cosmetics was sold.

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Guide
LESSONS ON IMPROVING CREDIT SCORES

The client asked me to create 15-20 lessons on improving credit standing. Lessons are provided as part of a value-added online instructional course.

September 30th, 2018
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