Seriously Educated Content, That's Not Always Serious...
My specialty is marketing content that's educational and informative-- with rich, research-focused backlinks that build your authority, improve your SEO, and create loyalty by giving your customers the added-value they demand, using a voice they trust.
Blogs, white papers, lead magnets, web content-- whatever it is, it speaks to your audience-- simplifying tech, reducing jargon, and putting your customers at ease.
SPECIALTIES ------------------ * SEO- focused, authority-driven, inbound content marketing (pillar pages, research-based blogs, web content, lead magnets, persona creation, content branding, and keyword and backlink analysis) * Marketing and sales collateral (brochures, white papers, ads, and promotional materials) * Training and educational materials (eLearning, mLearning, hybrid, and instructor-led)
INDUSTRIES My most recent work has been with: - technology, SaaS - education/ edtech - personal finance/ fintech/real estate/ mortgage - psychology/ mental health - nonprofit/ philanthropy - health/ wellness
EDUCATION AND EXPERIENCE *Advertising and Marketing* - Senior Account Executive: clients included Forever 21, Girls Cosmetics, CBGB, One Clothing - Senior Writer/ Marketing Specialist: dental technology and software *Education* - M.Ed in Instructional Psychology - ATD certified Instructional Designer - 14 years of teaching experience - SEO and Inbound Content Marketing certified
If you're ready to give your customers what they need, reach out! www.teagancarlson.com