Copywriting on a Human Level
For this article, the goal was to go back to the basics of taking readers through the steps consumers take when making a purchasing decision about a brand.
This blog post was written to help inform business owners about the dangers of not putting the customer first. I went in-depth into what businesses need to think about when creating marketing materials for current and potential customers.
This blog post was part of a series to educate potential clients of a graphic design agency about the process of creating a brand.
As part of an educational series, this blog post focused on the pros and cons of spending more to create quality brand materials.
This was an infographic that I wrote and designed for a food website focusing on breakfast.
This blog post was created for a website focusing on breakfast foods, drinks, and products.
This was a part of a round up for a blog focusing solely on breakfast foods and drinks.
This blog post was part of an educational series for mid-sized companies who wanted to use the services of a design agency. Potential clients often have questions about the process of working with graphic and web designers along with programmers. For this post, it was essential to focus on common issues Marketing Directors face when working with creative teams.
As part of an educational series, this post focuses on what it takes for product packaging to be produced from start to finish.
This post was part of a blog providing contractor services and home improvement tips. I was a ghostwriter for this blog and researched the proper way to paint concrete.
This blog post was part of a series of home improvement articles for a site providing contractor services.