Teni Hallums

Content Strategist, Copywriter, Ghostwriter

Copywriting on a Human Level

A genuine connection begins with approachable, personable copy. One where the reader can relate to—and engage with—your story. I specialize in making this happen. My expertise lies in creating branding and marketing copy for businesses who want to communicate on a human level.

Content needs to inform and show the value of your brand. When readers trust you, the road to converting them into lifelong fans becomes much shorter.

In case you were wondering, I have over a decade of marketing experience working for brands of all sizes. Some of the industries I've worked with include retail, healthcare, and home improvement.
Categories
Content Types
Article, Infographic Copy, Infographic, Case Study, Website Copy, Blog Post, Ad/Promotional Copy
More Information
Kennesaw State University, Bachelor's of Arts
Berlin, Germany|English
Publications
N/A

Branding and Marketing

4
writingreign.com
Blog Post
Why the Customer Brand Equity Model Can Boost Your Brand

For this article, the goal was to go back to the basics of taking readers through the steps consumers take when making a purchasing decision about a brand.

September, 26 2018
writingreign.com
Blog Post
How to Take Personal Taste Out of Your Marketing Tactics

This blog post was written to help inform business owners about the dangers of not putting the customer first. I went in-depth into what businesses need to think about when creating marketing materials for current and potential customers.

October, 16 2018
keylaydesign.com
Blog Post
A BRAND IS MORE THAN A LOGO OR BUSINESS CARD

This blog post was part of a series to educate potential clients of a graphic design agency about the process of creating a brand.

keylaydesign.com
Blog Post
WHY DOESN’T $99 BUY YOUR BRAND LONGEVITY?

As part of an educational series, this blog post focused on the pros and cons of spending more to create quality brand materials.

Food and Beverage

3
Image upload
Infographic
breakfast_forest_why_do_we_not_eat_breakfast_infographic.png

This was an infographic that I wrote and designed for a food website focusing on breakfast.

PDF upload
Blog Post
The Most Adorable Breakfast Machine- A Tale of True Love.pdf

This blog post was created for a website focusing on breakfast foods, drinks, and products.

PDF upload
Blog Post
Adult French Toast_01.pdf

This was a part of a round up for a blog focusing solely on breakfast foods and drinks.

Productivity and Project Management

2
keylaydesign.com
Blog Post
6 Ways Marketing Directors, Design & Tech Teams Can Work Together More Efficiently

This blog post was part of an educational series for mid-sized companies who wanted to use the services of a design agency. Potential clients often have questions about the process of working with graphic and web designers along with programmers. For this post, it was essential to focus on common issues Marketing Directors face when working with creative teams.

keylaydesign.com
Blog Post
HOW TO GET YOUR PACKAGING DESIGN FROM IDEA TO MARKET

As part of an educational series, this post focuses on what it takes for product packaging to be produced from start to finish.

Home Improvement and Interior Design

3
contractorculture.com
Blog Post
A Simple 5-Step Guide To Concrete Painting

This post was part of a blog providing contractor services and home improvement tips. I was a ghostwriter for this blog and researched the proper way to paint concrete.

January, 30 2018
contractorculture.com
Blog Post
Laundry Room Ideas: Unclutter and Organize

This blog post was part of a series of home improvement articles for a site providing contractor services.

November, 24 2017
contractorculture.com
Blog Post
Kitchen Floor Tiles: How To Choose Easy Maintenance Tiles
November, 24 2017
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