Need someone who can spin plumbing accessories into a Christmas-worthy gift?
This press release was to announce the recent addition to Forsta - digital maven Nicci Holvec. Forsta was a creative agency based in a Cape Town, South Africa. Some of their clients included Graham Beck, Piccing (now known as Curately), Toshiba, Primi Piatti, Nelson Mandela Foundation, to name a few.
The purpose of this article was to attract clients in the retail industry - furniture, specifically. For those who are aware of the field, visual merchandising is traditionally geared towards the fashion industries, but can easily spill over into other types of merchandising where products need to be appealingly displayed. This article shed light on how visual merchandising techniques and concepts can be applied when displaying furniture. It also encourage audiences to use the services of my client VM Central to execute the visual merchandising for their furniture range.
The audience for this blog post was meant to be members of the South African cycling community - more particularly those participating in the Safire Berg cycling event. The aim of the article was to get those audiences to book accommodation at Oaklands Country Manor, which is conveniently located in the same area that the event is held.