Thandie Dowery

Copy Editor, Copywriter

Need someone who can spin plumbing accessories into a Christmas-worthy gift?

Formally trained in Film and Media Studies, I enjoyed a 4-year career in South Africa's TV industry working in both the live TV environment as well as pre-recorded. My experience during this time includes scriptwriting, booking guests, producing video inserts, directing cameramen, video editors and graphic designers as well as shot and background music selection for overlaying live recordings and pre-recorded videos.

Not long after, I developed a love for online content writing and landed a freelance gig for a lifestyle and decor business called the ToLife Group. Here I wrote promotional articles for brands in various industries, including beauty, fashion, plumbing, construction, food and restaurants, to name a few. These were easy-to-read, SEO-friendly pieces of content that focused on upselling in a compelling and suggestive way. I'd also craft accompanying social media copy for each of the articles.

My work experience for a national supermarket chain included food-related content as well as promotional content for general company affairs. The content included SEO articles as well as email newsletter, social media, and landing page copy.

Currently, I own a textile-jewellery brand called Nomi Handmade for which I handle all daily operations. Some of my activities which can be transferred in my freelance capacity include social media marketing, website management, social media management, copywriting, SEO -friendly website content as well as Instagram and Facebook ad copy.

All of the above roles required that I had great research, interpersonal and organisational skills. I also gained proficiencies in Wordpress, social media tools such as Hootsuite, Planoly and Grum, Photoshop, Canva and Mailchimp.

Lastly, some of the courses I've completed are the 
Digital Essentials Programme through the Ogilvy Online Digital Marketing Academy as well as Proofing and Subediting Basics through the Institute for the Advancement of Journalism.
Content Types
Social Card, Article, Infographic Copy, Product Description, Landing Page, Social Copy, Website Copy, Blog Post, Email Newsletter
More Information
University of Cape Town, Film and Media Studies
Johannesburg, South Africa|English

Published Content

Social Copy
You Grow Girl! Mother's Day Post
Social Copy
Banana Split Recipe Social Post
Press Release
Nicci Holvec joins Forstå as General Manager

This press release was to announce the recent addition to Forsta - digital maven Nicci Holvec. Forsta was a creative agency based in a Cape Town, South Africa. Some of their clients included Graham Beck, Piccing (now known as Curately), Toshiba, Primi Piatti, Nelson Mandela Foundation, to name a few.

September 22nd, 2015
Blog Post
A Shoppable Apartment in Milan

The purpose of this article was to attract clients in the retail industry - furniture, specifically. For those who are aware of the field, visual merchandising is traditionally geared towards the fashion industries, but can easily spill over into other types of merchandising where products need to be appealingly displayed. This article shed light on how visual merchandising techniques and concepts can be applied when displaying furniture. It also encourage audiences to use the services of my client VM Central to execute the visual merchandising for their furniture range.

February 8th, 2016
Blog Post
Race through the Drakensberg in the Safire Berg 100

The audience for this blog post was meant to be members of the South African cycling community - more particularly those participating in the Safire Berg cycling event. The aim of the article was to get those audiences to book accommodation at Oaklands Country Manor, which is conveniently located in the same area that the event is held.

March 18th, 2016
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