A thought leader with over 700 published bylines, videos, podcasts, webinars and more who knows how to connect with niche audiences.
Shiva Mirhosseini's whole career has been about marketing technology: setting martech strategy, building tech stacks and creating cutting-edge marketing capabilities. But the focus was always internal, on what the technology could do for marketing. Until she realized that enabling marketers doesn't actually help a brand reach its goals — enabling the customer does.
AI is one of the biggest buzzwords in our industry, but what is artificial intelligence really doing for marketing today? More than a few marketers have asked if "AI" is just another bit of martech sales jargon, or are there tools on the market that actually let you apply artificial intelligence to your brand efforts?
When most people think of blockchain, they think of Bitcoin and a host of other get-rich-quick cryptocurrencies. But more and more, you’re hearing about blockchain as marketing tech. In fact, many martech thought leaders have it tabbed as the next truly transformational tool brands could be using.
Over the past five years, the prevailing narrative has been that marketing roles changed, marketers are being asked to do more and marketing leaders are being held to more bottom-line business results. To find out if that’s really the case, Target Marketing conducted the “State of Marketing Leadership 2018” survey. Overall, 216 marketers responded in the month of April, offering unique insight into the changing roles and goals of marketing departments across the country.
What we found is that 2019 is shaping up to be a really good year for marketers! First of all, 60% of budgets are increasing, and only 6% are decreasing. What’s more, that money is being pumped largely into acquisition marketing.
This blog post summarized findings from our Marketing Leadership survey and linked to the associated lead-generation research report.