Thorin McGee

Content Strategist, Copywriter, Editor, Ghostwriter, Technical Writer, Writer, Managing Editor

A thought leader with over 700 published bylines, videos, podcasts, webinars and more who knows how to connect with niche audiences.

A thought leader with over 700 original bylines appearing in print, online, videos, podcasts, and more. Has overseen teams that created thousands of content pieces, produced scores of webinars, hosted online and live events, and lead a dozen original research projects over 14 years in business and consumer media. Knows how to connect with a niche audience by passionately covering the things they’re passionate about.
Content Types
Article, Blog Post, Whitepaper, Ebook, Social Copy, Website Copy, Interview, Case Study, Buyers Guide, Ad/Promotional Copy, Video, Direct Mail, Infographic Copy, Email Newsletter, Guide, Script, Explainer Video, Commercial, General Video, Landing Page, Checklist
More Information

Published Content

Blog Post
Why Aetna's MarTech Strategy Is Customer-Obsessed, Not Technology-Obsessed

Shiva Mirhosseini's whole career has been about marketing technology: setting martech strategy, building tech stacks and creating cutting-edge marketing capabilities. But the focus was always internal, on what the technology could do for marketing. Until she realized that enabling marketers doesn't actually help a brand reach its goals — enabling the customer does.

October 17th, 2018
Target Marketing
What Is Artificial Intelligence Doing for Marketing?

AI is one of the biggest buzzwords in our industry, but what is artificial intelligence really doing for marketing today? More than a few marketers have asked if "AI" is just another bit of martech sales jargon, or are there tools on the market that actually let you apply artificial intelligence to your brand efforts?

October 8th, 2018
Why Blockchain Matters to Marketers

When most people think of blockchain, they think of Bitcoin and a host of other get-rich-quick cryptocurrencies. But more and more, you’re hearing about blockchain as marketing tech. In fact, many martech thought leaders have it tabbed as the next truly transformational tool brands could be using.

October 15th, 2018
The State of Marketing Leadership 2018

Over the past five years, the prevailing narrative has been that marketing roles changed, marketers are being asked to do more and marketing leaders are being held to more bottom-line business results. To find out if that’s really the case, Target Marketing conducted the “State of Marketing Leadership 2018” survey. Overall, 216 marketers responded in the month of April, offering unique insight into the changing roles and goals of marketing departments across the country.
Call the Big Play: Essential Marketing Strategy Tips for 2019

What we found is that 2019 is shaping up to be a really good year for marketers! First of all, 60% of budgets are increasing, and only 6% are decreasing. What’s more, that money is being pumped largely into acquisition marketing.

November 7th, 2018
Blog Post
Why Marketing Leadership Must Drive Change

This blog post summarized findings from our Marketing Leadership survey and linked to the associated lead-generation research report.

June 13th, 2018
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