Toby Mcinnis

Content Strategist, Copywriter, Ghostwriter, Writer

Clarity Is Power - Creative Content To Transform Your Business

I can help you ‘cut through the noise’ and various other clichés; with creative copy and strategic thinking, I’ll dig down to the heart of what you do and tell your customers a better, more powerful story about why it matters.

My primary focus is B2B content: I have expertise in marketing, technology, economics and finance, and business psychology. I produce extensively researched, commercially persuasive content to generate leads, drive conversions and improve overall brand reputation and trust.

Recently, I have:

• Helped Ikea develop messaging and creative for their sustainability initiatives
• Written educational YouTube videos that garnered 500k + views
• Helped large Forex business moneycorp successfully navigate economic uncertainty
• Worked closely with several tech startups, helping them land major clients

When I'm not driving business success etc. etc., I'm passionate about: music (Jazz, classical, alt); stand-up, theatre and art; cold-blooded career advancement; and good Irish Whiskey.
Content Types
Article, Blog Post, Whitepaper, Ebook, Website Copy, Ad/Promotional Copy, Script, Landing Page
More Information
University of Buckingham, Masters Degree (English Lit, Research: Distinction)
University of Buckingham, B.A. (English Lit; 1st class hons)
London, UK|English

HR and Recruitment




Restaurant and Hospitality



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