Tom Iveson

Content Strategist, Copywriter, Writer

The end user comes first

Concerned your copy doesn't connect with your audience like it should?

I always have the end-user in mind and consider my use of empathy for the target audience to be one of my greatest strengths, allowing me to write copy that increases online visibility, engagement rates and conversion, leaving both my clients and their end-users happy with the results - I aim to make my clients happy by satisfying THEIR clients first!

After 5+ years of SEO copywriting and content management that saw me branch out into PPC, WordPress development and more, I've struck out on my own as a freelance SEO copywriter and remote writer, aiming to deliver greater cost-effective value for the people I work for.

Part of the formula that makes my copy sell so well is that before I went into content writing and before university, I cut my teeth in high-pressure sales jobs in the motortrade for over 4 years, helping both B2B and B2C customers find their way to a purchase they can walk or drive away happy with. It's meant that I can often see potential objections and barriers to conversion before they arise and allows me to handle them in the copy by either dealing with them head on, directing them to other areas of inventory or simply putting a positive spin on the issue.

Committed to deadlines and customer satisfaction, I write copy designed to be your number one salesperson, making money for you even while you sleep.

Content Types
Article, Product Description, Landing Page, Website Copy, Explainer Video, Blog Post, Ad/Promotional Copy
More Information
University of Salford, 1st Class BA Hons English Literature
Liverpool, UK|English

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