Since I was old enough to write my own name, which wasn’t easy as you can imagine, I’ve had an inquisitive mind and undying love for words and their incredible power. To illustrate further; as a small child, I continually asked my parents if they were sure about the spelling of my name. Through effective copy, people can be provoked to think and act in positive or negative ways. My solid approach is to always evoke positivity from every word I write.
I am very logical and resourceful, however, operate as a right-brain creative. Contradictory as it may sound, the ability to think outside the box is something I developed while I was a soldier. Although performing the most amazing job in world, aerial infrared photography, I was certain that brand communications was my passion and future. This prompted me early on to access outside work on communication elements of marketing projects such as logistics software, legal and educational products, pharmaceutical brands, property and location rentals, rebranding and start-ups. And topping that off with my most impressive success to date; raising three incredible human beings and two canines. Please visit my portfolio, LinkedIn and blog for samples.
Article, Ebook, Landing Page, Case Study, Commercial, Direct Mail, Blog Post, Email Newsletter, Ad/Promotional Copy
Open University, Psychology and Buyer Behaviour
British College of Journalism, Associates Journalism