Tracey Stepanchuk (Sandilands)

Content Strategist, Copywriter, Writer, Ghostwriter

B2B Marketing, Technology and Healthcare IT Writer with 30 Years' Experience

Do you want quality content for your business website, shaped and fashioned to appeal directly to your target customer personas? Should your content and business blogs comply 100% with SEO best practices, drive traffic to your website, and convert visitors into leads? Then I'm the writer you need for all your SEO content and copywriting requirements.

I am a professional writer with a Bachelor's degree in English and Communications, and 30 years' experience writing for clients on four continents. As a former journalist, editor of an international news website, and a native English speaker, I am also the author of a successful ebook. I'm happy to ghostwrite for you or provide a byline.

I write every piece of copy personally and specialize in creating detailed, informative website content, business blogs under your byline that position you as an expert, downloadable ebooks, authoritative white papers, succinct press releases, and compelling social media posts.

My writing niches are information technology, all aspects of marketing, healthcare and business management. I perform keyword research, write SEO-rich content according to best practices, publish using your content management system, add SEO metadata, and post on your social media profiles. Whether you need a writing specialist or a one-stop service, I'm here for you.
Categories
Content Types
Article, Blog Post, Whitepaper, Ebook, Social Copy, Website Copy, Case Study, Press Release, Direct Mail, Infographic Copy, Email Newsletter
More Information
University of South Africa, Bachelors Degree - Communication and English Majors
York University, Toronto, Certificate in Business Management
Niagara Falls, NY, USA|English
Publications
N/A

Technology

15
hospitalitynet.org
Article
The Impact of Technology on Hotel Sales and Marketing

Article ghostwritten for Hotel Executive magazine and republished in Hospitality.net.

June 28th, 2019
anexinet.com
Blog Post
Benefits of Event-Driven Architecture

One of a few blog posts I wrote for this technology client's website.

October 15th, 2019
couchhealth.co
Blog Post
Blog Post - How can digital technology enhance patient engagement in clinical trials?

One of several blog posts for this U.K. pharmaceutical marketing agency.

August 19th, 2019
waxcom.com
Blog Post
Blog Post - The Use of Predictive Analytics in Healthcare Marketing

Post on predictive analytics for Waxcom.

October 5th, 2018
fastcapital360.com
Blog Post
How to Get a Virtual Credit Card for Your Small Business

Blog post written for Fast Capital 360 targeting small and medium-sized businesses.

September 10th, 2019
PDF upload
Ebook
10 Reasons to Change to a New Managed IT Service Provider

eBook written to promote IT Solutions client.

March 25th, 2019
hospitalitynet.org
Article
Technology in the Hospitality Industry – Have We Gone Too Far?

Article ghostwritten for the Hotel Executive magazine.

March 21st, 2019
info.cavendishwood.com
Blog Post
How to Compete with Digital Disruption? Become the Disruptor.

One of several blog posts on digital transformation and transformational leadership written for this U.K.-based consulting firm.

May 14th, 2019
zighra.com
Blog Post
Privacy considerations for Behavioral Biometrics

One of several blog posts ghostwritten for this client about behavioral biometrics.

March 30th, 2017
waxcom.com
Blog Post
The Rise of Telemedicine in Healthcare: What Does the Future Hold?

One of more than 60 blog posts written for a healthcare marketing agency client over the past couple of years.

April 19th, 2019
PDF upload
Blog Post
Reducing Healthcare Costs with the Right Data

I have written multiple monthly blog posts for this client since early 2018 and am contracted to continue for the foreseeable future. The client prefers shorter posts and enjoys a sense of humor to come through in the copy. This post is online at https://www.waxcom.com/impressions/2018/01/23/reducing-healthcare-costs-with-the-right-data/.

January 23rd, 2018
info.cavendishwood.com
Blog Post
What Is Transformational Leadership, and Why Do You Need It?

Blog post for client offering transformational leadership in the digital environment.

March 18th, 2019
PDF upload
Blog Post
5 STEPS TO STARTING A XAMARIN PROJECT

This is one of several blog posts I wrote for this client on software development. The post is online at https://www.andplus.com/blog/5-steps-to-starting-a-xamarin-project

March 20th, 2017
PDF upload
Blog Post
N-Dimensional Authentication Takes Behavioral Biometrics to New Levels

One of several blog posts written for the client based on interview questions and a video of his speech at a conference. Appears online at https://zighra.com/blogs/n-dimensional-authentication-takes-behavioral-biometrics-to-new-levels/

May 6th, 2017
sohosolutionsinc.com
Blog Post
Defeating Viruses and Other Invaders with Artificial Intelligence

One of multiple posts written for this client. Can be found online at https://www.sohosolutionsinc.com/2017/06/artificial-intelligence-for-virus-protection/

June 29th, 2017

Digital Marketing

6
mediaworldglobal.com
Blog Post
Just Do It: Comprehensive Social Media Marketing Strategy

Blog post written for my own website.

March 26th, 2018
medium.com
Article
Making it Happen — Now! How to Harness the Power of Real-Time Social Media Marketing

Post written and published on Medium. com

March 1st, 2019
PDF upload
Blog Post
Reputation Management and the Age of the Consumer

This is one of at least 50 blog posts ghostwritten by me for this client over the past two years. The client typically provides the topic but no other instructions, and I flesh it out according to their healthcare marketing focus and the services they offer. The post is online at https://www.waxcom.com/impressions/2019/01/02/reputation-management-and-the-age-of-the-consumer/

January 2nd, 2019
PDF upload
Blog Post
Building a Cohesive, Multi-Platform Healthcare Marketing Strategy

This is one of at least 50 blog posts written by me for this client over the past two years. The client typically provides the topic but no other instructions, and I flesh it out according to their healthcare marketing focus and the services they offer. The post is online at https://www.waxcom.com/impressions/2019/02/01/multi-platform-healthcare-marketing-strategy/

February 1st, 2019
PDF upload
Blog Post
8 MailChimp Tools That Will Transform Your Email Campaigns

This is one of several blog posts ghostwritten for a marketing agency to educate and reach potential clients. The post appears online at https://www.augustash.com/our-blog/8-mailchimp-tools-will-transform-your-email-campaigns

December 28th, 2017
mediaworldglobal.com
Blog Post
The Importance of Using Images in Content Marketing

One of multiple posts on my own content marketing blog.

March 19th, 2018

Business Management

4
PDF upload
Blog Post
The Fallout from Equifax- How Hacks Can Impact Your Business

One of several blog posts written for this client on various aspects of information technology and cybersecurity. The post is live at https://www.office1.com/blog/the-fallout-from-equifax-how-hacks-can-impact-your-business

October 27th, 2017
PDF upload
Article
Hotel F&B: Which is More Profitable – Outsourcing or In-House?

This is one of several articles I have ghostwritten for the client, who is a regular contributor to the Hotel Executive Magazine. This was commissioned for the March 2017 issue of HE, and ultimately also appeared in Hospitality Review dd 18 April 2018 [https://www.hospitalitynet.org/opinion/4087967.html]

PDF upload
Blog Post
How Integrated Software Vendors Can Earn Revenue from Payment Processing

I have written multiple blog posts for this client that take the form of a "deep dive" into merchant payment processing. This is online at https://www.pivotalpartner.com/FeedItem/How-Integrated-Software-Vendors-can-Earn-Revenue-from-Payment-Processing%EF%BB%BF/

September 14th, 2018
discover.rbcroyalbank.com
Save on Your Business Banking Costs: Five Easy Steps

This blog post targets small business banking clients and was commissioned by RBC Bank.

April 18th, 2018

Healthcare Management

7
waxcom.com
Blog Post
Blog Post - Healthcare Marketing Hacks: How to Increase Physician Engagement

One of around 50 blog posts written for this marketing agency focusing on Healthcare IT clients.

February 8th, 2019
wearecouch.com
Blog Post
How human insights can improve clinical trial recruitment strategies
June 10th, 2019
PDF upload
Blog Post
AI in Healthcare meets Emotional Intelligence

One of several blog posts written for this client, based on a topic and keyword combination. You can see keyword density in this post since the keywords appear in bold. The post is online at https://www.mobile-mentor.com/blog/ai-in-healthcare-meets-eq/.

December 15th, 2017
PDF upload
Blog Post
The High Risks of Prescription Sleep Medication

One of several monthly blog posts written for this client. The article is live at https://drgarbers.com/symptoms%20of%20insomnia

February 26th, 2019
PDF upload
Blog Post
Why Periodontal Disease Causes Bone Loss, and What to Do About It

I write monthly blog posts for this client, and provide a full service including: keyword research, title/topic ideation, and search engine optimized copy. The post is live at https://drmichaelhandler.ca/blog/2018/08/17/why-periodontal-disease-causes-bone-loss-and-what-to-do-about-it

colgate.com
Article
How Are TMJ and Dizziness Connected?

This is one of around 300 articles written for Colgate over the past four years. These were typically assigned giving the title, keyword and 2 to 3 main points to cover. The research was done by myself.

PDF upload
Blog Post
Everything You Ever Wanted to Know About Being an Egg Donor

One of many posts written for the marketing agency used by this client. The post is live at https://www.atlanticfertility.com/everything-you-ever-wanted-to-know-about-being-an-egg-donor/

March 4th, 2014

Case Studies

4
themmachine.com
Case Study
Mandel Communications

This case study was written for the client of a marketing agency I work with.

PDF upload
Case Study
How QBS Trusts RMI with Critical HR Management Functions

Another case study for RMI.

January 1st, 2017
PDF upload
Case Study
How RMI Helps GNEMSDC with the Organization's Important Community Work

This was one of two in-depth case studies written for the client based on video interviews. View online at https://rmi-solutions.com/case-studies/gnemsdc/

PDF upload
Case Study
Greenville Appliance and Mattress

This is one of several case studies written for a marketing agency to showcase the work they did for clients. View online at https://www.themmachine.com/case-study-greenville-appliance-and-mattress/

White Papers & eBooks

5
PDF upload
Ebook
10 Reasons to Change to a New Managed IT Services Provider

Downloadable white paper to educate potential clients.

April 1st, 2019
PDF upload
Whitepaper
Don’t Leave Money on the Table: A Data-Driven Approach to Targeted Content

White paper written for this client along with multiple blog posts over a year or more. View online at https://www.waxcom.com/white-papers/a-data-driven-approach-to-delivering-targeted-content-to-the-right-audiences-across-the-right-channels/

PDF upload
Ebook
Beautiful Bathrooms

eBook written for the client's website as a downloadable lead generator.

March 15th, 2013
PDF upload
Whitepaper
Conquering Colds and Flu

One of two white papers written for this client to use for lead generation.

May 5th, 2012
PDF upload
Buyers Guide
Choosing Change

eBook written for a Seniors Retirement Facility to generate leads.

May 12th, 2016

Website Content

4
acgnc.net
Website Copy
Allegiance Contracting Group - Home Page

I wrote all the content for this new website in the construction site development industry. This required: - conducting keyword and competitor research - interviewing the owners, - drafting SEO content according to a new core messaging document, - crafting headlines and slogans, and - adding meta data, internal and external links to content using Wordpress and Yoast.

February 1st, 2019
mattalawfirm.com
Website Copy
The Matta Law Firm - Immigration Page

I performed keyword research and developed all the copy for this entire website, based on interviews with the client.

April 30th, 2001
PDF upload
Website Copy
Nordel Crossing Dental Center - Dental Implants Page

I wrote all SEO copy on this website, including home page, service and about pages. For the monthly blog posts, I do keyword research, topic/title ideation and writing. I also create and publish the client's daily social media postings on Facebook, Twitter, G+, LinkedIn, and Pinterest.

PDF upload
Website Copy
Women's Health Nashville - Obstetrics & Pregnancy Care Page

This is a page from the website at http://www.womenshealthnashville.com, for which I wrote all the copy.

July 1st, 2017

Clean Energy

4
PDF upload
Blog Post
Is California Leading the Way with Solar Power Building Requirements

One of many posts written for this client to encourage the sale of solar electric systems. This client provides a very specific outline for every post, which includes a list of subheadings in question format they require me to implement EXACTLY. One or two references are sometimes provided, but generally the research is my own. The post is online at https://www.solarreviews.com/blog/is-california-leading-the-way-with-solar-power-building-requirements

November 16th, 2018
PDF upload
Blog Post
How Energy-Efficient New Home Features Increase Your Savings

For this client I provided a full service for all their blog posts, which included: keyword research, ideation, ghostwriting, image selection and purchase, and publishing to their content management system. The post is online at https://www.saddlebrookproperties.com/knoxville-new-home-buyers-blog/how-energy-efficient-new-home-features-increase-your-savings

October 28th, 2018
PDF upload
Website Copy
How Solar Panels Work

I wrote most of the copy for this website including the About Us page, Services pages and Resources. The site is live at https://integratesun.com/how-solar-panels-work/

PDF upload
Blog Post
Going Green- How Solar Panels Work

One of about 130 blog posts written for this client, along with ALL other content for the entire website. I also conducted keyword research, uploaded the copy to Wordpress and sourced and added images. The post is live at http://staticelectric.com/green-building-how-solar-panels-work/

May 28th, 2016

Cryptocurrency

4
PDF upload
Blog Post
Tech Trends to Watch in 2019

This is a post written for a marketing agency that was accepted but does not appear to be published as yet.

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