Travis Simpson

Content Strategist, Copywriter, Developmental Editor, Editor, Ghostwriter, Videographer, Writer, Managing Editor

Content marketing strategy consultant and President of Symbolscape Inc., a boutique content marketing studio in Silicon Valley.

I am a content marketing strategy consultant and President of Symbolscape Inc., a boutique content marketing studio with offices in the San Francisco Bay Area. We serve our clients with a robust array of content marketing capabilities, from content marketing strategy consulting and content production services to marketing technology stack consulting and multichannel content management.

We subscribe to a simple idea—people use language to make sense of the world. No technology is more powerful than language—the words, images, sounds and other symbols that shape our experience. Leveraging a deep understanding of the logic that ties the pieces of our culture together is the Symbolscape difference.

As the content arms race compounds and attention spans dwindle, marketers are coming to an increasingly unsettling conclusion: just having content is not enough. Intelligent content marketing strategy means creating content in meaningful context, building a symbolscape of persuasive brand signals to shape perception.

We know that you're probably not in the media business, but to be successful with content marketing you have to approach your content as a product. You must build actual value and maintain the same rigorous attention to detail and quality control that you bring to your regular products and services.

Symbolscape exists to help business leaders address this challenge. We pair brand positioning theory with the ancient arts of rhetoric and narratology, designing fundamental brand storytelling concepts that will serve as the building blocks of the new marketing paradigm.

Our approach to content is driven by qualitative principles and a devotion to pride of craftsmanship that comes from a passion for the arts. But we know that technology matters and the marketing technology stack is vast. We have developed deep expertise in martech and digital marketing tactics and align all of our content services to the technology backbone.

Learn more at symbolscape.com.
Categories
Content Types
Article, Blog Post, Whitepaper, Ebook, Social Copy, Website Copy, Interview, Product Description, Case Study, Buyers Guide, Video, Guide, Presentation, Social Card, Page Layout, Script, Live Event, News Photography, Corporate Video, Product Video, Explainer Video, Social Video, Commercial, Narrative Video, News Video, Music Video, General Video, Documentary, Landing Page
More Information
University of California, Berkeley, BA Rhetoric
San Francisco State University, MA Electronic Communications
San Francisco, CA, USA|English
Publications
N/A

Published Content

16
symbolscape.com
Why Marketing Automation Works for Long Customer Journeys
November, 21 2018
protoexpress.com
Commercial
Sierra’s Thermal Profiling for Assembly

This is part of a 5 part commercial advertising shoot for a client in the hardware manufacturing space. I designed, wrote, produced and post produced these videos with a small crew in Silicon Valley.

April, 6 2018
protoexpress.com
Commercial
Sierra’s Assembly Equipment for High-Reliability PCBs

This is part of a 5 part commercial advertising shoot for a client in the hardware manufacturing space. I designed, wrote, produced and post produced these videos with a small crew in Silicon Valley.

April, 12 2018
protoexpress.com
Commercial
Choose PCB Assembly with Sierra

This is part of a 5 part commercial advertising shoot for a client in the hardware manufacturing space. I designed, wrote, produced and post produced these videos with a small crew in Silicon Valley.

April, 20 2018
protoexpress.com
Corporate Video
Does Your Assembly Shop Check For Component Errors?

This is part of a 5 part commercial advertising shoot for a client in the hardware manufacturing space. I designed, wrote, produced and post produced these videos with a small crew in Silicon Valley.

April, 27 2018
haasjr.org
Documentary
© 2018 Evelyn and Walter Haas, Jr. Fund

This is a microdocumentary directed by Scott Kirschenbaum. I edited and post produced this piece for the San Francisco Chronicle Season of Sharing Fund.

kickstarter.com
Music Video
Be a part of THE 21ST CENTURY's debut album!

This is a short promotional music video I produced for a band called The 21st Century. I shot, edited and post produced this piece with a small crew in Berkeley, California.

September, 27 2010
youtube.com
Commercial
Dino's PIzza

This is a commercial video produced for Dino's Pizza, a culinary icon in the Pacific Heights neighborhood in San Francisco. I produced this film with a small crew and handled all post production.

May, 2 2010
hardtech.tv
Narrative Video
HardTech Heroes

HardTech Heroes is a two episode branded web series that was created as part of the HardTechTV microsite created for a client in the hardware manufacturing industry. The show and microsite was designed to engage founders and engineers in the hardware startup universe.

October, 27 2018
keyusa.com
Guide
Three Innovative Ways to Improve Efficiency in Research Administration

This is client work for Key Solutions Inc., a technology company producing a research management SaaS. I researched and wrote a guide to best practices in research administration.

April, 1 2017
symbolscape.com
Guide
How to Do Things With Twitter

This is a long form explainer article I wrote on social media strategy and tactics for audience development.

November, 15 2016
hardtech.tv
Interview
ShredLights CEO Sheds Light On Making

This is an interview I wrote for HardTechTV, a content brand we created for a hardware manufacturing client. I interview a startup founder who has created a consumer electronics product for skateboarders.

October, 20 2018
blog.freelancersunion.org
Blog Post
12 questions for a freelance contract attorney

This is an interview I wrote for FreelancersUnion covering contract law for freelancers. The interview discusses contracts with a lawyer offering special services for freelancers with contract disputes.

October, 7 2016
sharpspring.com
Case Study
The PB&J of Content Marketing

This blog article is a case study on how my agency deployed a video marketing campaign using the marketing automation backbone. We created a cross-sell campaign to nurture our client's existing customers and generate awareness about a complementary service.

April, 26 2017
sharpspring.com
Guide
Mission Possible: Quality Content Marketing

This is a gated content created for SharpSpring discussing strategy and tactics in content marketing. This is a marketing guide style content used as a lead generation feature for marketers seeking best practices in content creation.

sharpspring.com
Guide
The Ultimate Agency Guide to Video Marketing

This is a "definitive guide" style gated content on video marketing I produced for SharpSpring. This piece is used by SharpSpring as a lead generation hook for prospects seeking marketing automation.

© ClearVoice, Inc.