VISARLINI N VELUSAMY

Ghostwriter, Writer, Technical Writer, Content Strategist, Copywriter

I help B2B finance brands to generate qualified leads and sales through conversion-driven copy and content | B2B Finance Copywriter + Content Writer👉Private Equity. M&A. Venture Capital. BaaS. Fintech. Accounting Firms.

I’m the one you call when you’re a B2B finance marketer who’s tired of working with copywriters who only take orders and deliver a sub-par product.

The problem with generic copywriters is they

❌Can’t speak to complex decision-makers in a way that persuades them
❌Are limited in their financial knowledge so much so that they get basics wrong
❌Rely on shallow research that stops on page one of Google
❌Lack the expertise in getting the most out of SMEs to produce content and copy that increases your brand’s trustworthiness
❌Are unable to produce content that supports complex B2B sales cycle

Sound familiar?

But here’s the thing: to get more qualified leads, stand out from your competitors & get your share of the market- you need words.

Right words that persuade decision-makers.

This is where I come in.

As your copywriter and content writer, I help you to get
✅ More highly qualified leads
✅ Shorter sales cycle
✅ Stronger brand positioning
✅ And more revenue

Here’s how I do it.
1.Getting to know the ins and out of your industry which includes (not limited to) how the sales cycle work, what’s the current trend, common jargon, legalities, and how mature is the industry.

2.Getting to know your brand and your customer. This is where I will spend most of the time as I will be conducting deep research that involves talking to your executives, SMEs, sales team members, and customers. If you have an existing sales funnel or other resources such as sales calls I will be digging into that as well.

3. Conducting a thorough competitive analysis to identify the gaps needed to differentiate your brand from the rest.

4. Producing copy and content that brings in qualified leads by blending in buying pschoolgy of complex decision-makers with the art of conversion copywriting.

Whom do I help exactly?
➼ Private Equity Firms ➼ Merger & Acquisitions Firms ➼ Venture Capitals ➼ Hedge Funds ➼ Banking As A Service provider ➼ B2B Fintech ➼ Accounting & Tax Firms

Why me?
🎯Specialized copywriter who keeps track of the ins and out of your industry.

🎯Professionally trained & certified copywriter who has invested her resources into learning and honing the art of conversion copywriting.

🎯Custom conversion copywriting process that helps to identify the complex regulations that need to be adhered to while collecting everything I need to create copy and content that demystifies your brand and strongly positions it to attract more qualified leads.

Want to find out more about how I can help you? Shoot me a DM on LinkedIn.
Categories
Content Types
Article, Product Description, Presentation, Checklist, Guide, Ebook, Blog Post, Whitepaper, Social Media, Website Copy, Interview, Case Study, Buyers Guide, Press Release, Ad/Promotional Copy, Direct Mail, Email Newsletter, Script, Explainer Video, Landing Page
More Information
CXL, Digital Psychology Specialist
HELP UNIVERSITY, AMERICAN DEGREE TRANSFER PROGRAMME
CopyHackers, 10X Web Copy
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia|English, Malay, Tamil
Publications

B2B SaaS

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