Whether sounding a warning to greenwashers on NBC’s TODAY show or spending all day in a landfill to show her dismay at the state of U.S. recycling efforts, Valerie Salinas-Davis passionately speaks out about injecting ethics, transparency and authenticity into corporate responsibility programs.
She cofounded EnviroMedia in 1997, with the company’s first project being to help launch the first America Recycles Day. She led the Don’t Mess with Texas campaign to victory in the America’s Favorite Slogan Competition, beating Nike’s “Just Do It” and “Got Milk?" Corporate brands she has worked with include Dell, Microsoft, Google, Intel, HP, Daimler, LafargeHolcim, AMD, and Tetrapak.
She has written about social issues and business change, reporting from Standing Rock, the Women's March in DC, the steps of the Texas Capitol as the bathroom bill was being debated, the FTC as new "Green Guides" and health marketing claims were being reviewed, the Rio+20 United Nations Sustainable Development Conference, and five UN Climate Change conferences (Bali, Indonesia; Poznań, Poland; Copenhagen, Denmark; Cancún, Mexico; and Durbin, South Africa).
She is a speaker at water, energy, solid waste, health and advertising conferences, and is a regular guest lecturer at the University of Texas College of Communications. Valerie is a winner of the American Advertising Federation-Austin Silver Medal Award for outstanding contributions to advertising and furthering the industry's standards, creative excellence and responsibility in areas of social concern. Valerie earned a Bachelor of Journalism in Public Relations from the University of Texas at Austin. She is a board member of Austin Habitat for Humanity.
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University of Texas at Austin, Bachelor of Journalism
U.S. Air Force Academy, CO 80840, USA|English
Why Favorite Brands of Millennials Should Give a Damn About Social Issues
Based on online study among "Working Millennials." How Dick's Sporting Goods may have captured more brand loyalty by ditching sales of automatic weapons.
Dispatches from Rio+20: Bringing sustainable development dialogues to the PNW
Portland Business Journal, multiple reports from Rio+20 Sustainability Conference in Rio de Janeiro
The politics of climate change: Time for a rebrand?
Portland Business Journal, report from UN Climate Change Conference, Durbin, South Africa
Valerie Salinas-Davis, Jared Bouchard: Why infrastructure should matter to water ratepayers
Op-Ed with client, Ventura County Star
Salinas-Davis: Why Austinites should care about Standing Rock
Op-Ed, Austin American-Statesman
What an Austin CEO learned at Standing Rock protests