Victoria McCrary

Copywriter, Graphic Designer, Writer

telling stories that build brands

I have loved writing since I was in middle school when I got my first poem published in a magazine. Since then, I have developed my skills (minoring in creative writing when I got my BFA). Today, I work to tell stories much like I did then, but now I am writing to tell compelling stories about your brand to engage with your audience and drive conversions.
Content Types
Article, Ebook, Product Description, Social Copy, Website Copy, Blog Post, Email Newsletter, Graphic
More Information
Houston Baptist University, Bachelor of Fine Arts
Houston, TX, USA|English

Published Content

Blog Post
Don't Quit on Yourself This Fall

A blog post I wrote to help people show up for life even during imperfection.

October 1st, 2019
Easy DIY Ways to Makeover Your Apartment

An blog type article I wrote on Medium about renter-friendly remodeling tips.

September 30th, 2019
The Challenger Disaster: Weight in Recollection

I wrote this article to promote a new film that came out in 2019. The magazine that I was writing for wanted more than just a review of the film. They wanted an intellectual article about culture, the importance of film, and the impact of this particular film in the current cultural moment.

March 27th, 2019
Email Newsletter
Blog Form Email Copy

I wrote the copy for this email newsletter I sent out when I started blogging/writing daily encouragement emails + artwork right after I graduated college.

June 26th, 2019
Email Newsletter
Marketing Newsletter/Email Copy

I was the lead copywriter for my company's newsletter at my previous position. We had three newsletters per month that went out to different audiences. I also created the marketing mailers. (Notice: I did not write the blog copy you see in this email or on their site as we had another employee who only did that)

September 22nd, 2018
Blog Post
5 Steps to Successful Team Building

This is a blog post that I wrote about building successful teams since I have experience with team building when I worked on film sets and as team leader for several teen events.

August 5th, 2019
Image upload
Product Description
Product Copy Samples

Samples of copy that I wrote for various products

April 20th, 2019
PDF upload
Social Copy
Social Media Copy

Here are samples of social media posts that I designed and wrote copy for when I worked for a small non-profit
Product Description
eBook Product Copy for Nonprofit

Product description I wrote for an ebook that the company I worked for released.

April 1st, 2019
Blog Post
No More Fuel to Burn: Confessions of an Artist

This is a personal piece I wrote for Satellite Stories Journal about finding our meaning in our work as artists.

May 4th, 2018
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